A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data...

Design Verb:!

!Decide upon the look and functioning of (a building, garment, or other object), typically by making a detailed drawing of it.

A DATAVISUALISATION STORY

PROCESS

A DAtA visuAlisAtion STORYProcess

DATA STORY CHART DESIGN

TO PRODUCE

CONSIDERTHIS

? What doesyour audience

care about?

Which chartswill bringyour story

to life?

Does your chartlook good?

Is it acredible and

comprehensivedataset?

USE THESE TOOLS

USE ONE OF THESE

DO THIS

Choosethe best chartfor your story.

Seek outinteresting

patternsand trendsin the data

Find a storyin the data

that willresonate withyour audience

Experimentwith colour,

space and text untilthe information

is beautiful...

Data VisualisationMerge form and function to create outstanding infographics.

INTEGRITY FORM FUNCTION MEANING

SUCCESSFUL DATA VISUALISATION

Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.A story that could have been forgotten will now be remembered.

A B

AB

Adobe IllustratorMicrosoft WordMicrosoft ExcelGoogle Spreadsheet Adobe PhotoshopSketch Book

KEY:

Web Producer

Data Analyst

JournalistDesigner

Web Producer

Data Analyst

Journalist

Data AnalystDesigner


TO PRODUCE

CONSIDERTHIS


care about?


to life?


Is it acredible and


USE THESE TOOLS

USE ONE OF THESE

DO THIS


Seek outinteresting






is beautiful...





A B

AB


KEY:

Web Producer

Data Analyst

JournalistDesigner

Web Producer

Data Analyst

Journalist


A DAtA visuAlisAtion STORY

A DAtA visuAlisAtion STORYProcess


TO PRODUCE

CONSIDERTHIS


care about?


to life?


Is it acredible and


USE THESE TOOLS

USE ONE OF THESE

DO THIS


Seek outinteresting






is beautiful...





A B

AB


KEY:

Web Producer

Data Analyst

JournalistDesigner

Web Producer

Data Analyst

Journalist




TO PRODUCE

CONSIDERTHIS


care about?


to life?


Is it acredible and


USE THESE TOOLS

USE ONE OF THESE

DO THIS


Seek outinteresting






is beautiful...





A B

AB


KEY:

Web Producer

Data Analyst

JournalistDesigner

Web Producer

Data Analyst

Journalist


Process



TO PRODUCE

CONSIDERTHIS


care about?


to life?


Is it acredible and


USE THESE TOOLS

USE ONE OF THESE

DO THIS


Seek outinteresting






is beautiful...





A B

AB


KEY:

Web Producer

Data Analyst

JournalistDesigner

Web Producer

Data Analyst

Journalist


CONSIDER THIS


TO PRODUCE

CONSIDERTHIS


care about?


to life?


Is it acredible and


USE THESE TOOLS

USE ONE OF THESE

DO THIS


Seek outinteresting






is beautiful...





A B

AB


KEY:

Web Producer

Data Analyst

JournalistDesigner

Web Producer

Data Analyst

Journalist


Process

A DAtA visuAlisAtion STORYDATA STORY CHART DESIGN

TO PRODUCE

CONSIDERTHIS


care about?


to life?


Is it acredible and


USE THESE TOOLS

USE ONE OF THESE

DO THIS


Seek outinteresting






is beautiful...





A B

AB


KEY:

Web Producer

Data Analyst

JournalistDesigner

Web Producer

Data Analyst

Journalist


DO THIS


TO PRODUCE

CONSIDERTHIS


care about?


to life?


Is it acredible and


USE THESE TOOLS

USE ONE OF THESE

DO THIS


Seek outinteresting






is beautiful...





A B

AB


KEY:

Web Producer

Data Analyst

JournalistDesigner

Web Producer

Data Analyst

Journalist


Process



TO PRODUCE

CONSIDERTHIS


care about?


to life?


Is it acredible and


USE THESE TOOLS

USE ONE OF THESE

DO THIS


Seek outinteresting






is beautiful...





A B

AB


KEY:

Web Producer

Data Analyst

JournalistDesigner

Web Producer

Data Analyst

Journalist


USE ONE OF THESE


TO PRODUCE

CONSIDERTHIS


care about?


to life?


Is it acredible and


USE THESE TOOLS

USE ONE OF THESE

DO THIS


Seek outinteresting






is beautiful...





A B

AB


KEY:

Web Producer

Data Analyst

JournalistDesigner

Web Producer

Data Analyst

Journalist


Process



TO PRODUCE

CONSIDERTHIS


care about?


to life?


Is it acredible and


USE THESE TOOLS

USE ONE OF THESE

DO THIS


Seek outinteresting






is beautiful...





A B

AB


KEY:

Web Producer

Data Analyst

JournalistDesigner

Web Producer

Data Analyst

Journalist


USE THESE TOOLS


TO PRODUCE

CONSIDERTHIS


care about?


to life?


Is it acredible and


USE THESE TOOLS

USE ONE OF THESE

DO THIS


Seek outinteresting






is beautiful...





A B

AB


KEY:

Web Producer

Data Analyst

JournalistDesigner

Web Producer

Data Analyst

Journalist


Process



TO PRODUCE

CONSIDERTHIS


care about?


to life?


Is it acredible and


USE THESE TOOLS

USE ONE OF THESE

DO THIS


Seek outinteresting






is beautiful...





A B

AB


KEY:

Web Producer

Data Analyst

JournalistDesigner

Web Producer

Data Analyst

Journalist


TO PRODUCE


TO PRODUCE

CONSIDERTHIS


care about?


to life?


Is it acredible and


USE THESE TOOLS

USE ONE OF THESE

DO THIS


Seek outinteresting






is beautiful...





A B

AB


KEY:

Web Producer

Data Analyst

JournalistDesigner

Web Producer

Data Analyst

Journalist


Process


Anyone seeing your design will find its story truthful, meaningful, useful and beautiful.


That’s Not The Way I See It...There are many different approaches to data visualisation - but two in particular have generated the most discussion.

Edward Tufte favours a traditional statistics-based approach, favouring clarity and accuracy.David McCandless is more interested in teasing stories out of data and then making them as visually appealing as possible.

EvidenceThe author of Beautiful Evidence believesthat if you notice the chart firstand not the data - then you’ve failed.

Loved by academicsand statisticians

TheoristHe has spent most of his life in Universities,in particular Yale and Princeton.

Present all data to show top-level trends

Never cheat data

Design should be minimalor invisible

First loyalty is to data

InformationHis book Information is Beautiful

is an attempt to apply graphic designprinciples to data journalism.

Loved by journalistsand graphic designers

PractitionerHe writes blogs and produces infographics

for a range of publications,including the Guardian and Wired.

Selective use of data toguide reader to key story

Tweak visuals if itmakes the story clearer

Design should be used toemphasise the story

First loyalty is to audience

Tufte McCandless

LOVES

ROLE

DISPLAY

DESIGN

ACCURACY

PRIORITY

FOLLOWERS

12

3

TUFTE VS MCCANDLESSThat’s Not The Way I See It...

There are many different approaches to data visualisation - but two in particular have generated the most discussion.Edward Tufte favours a traditional statistics-based approach, favouring clarity and accuracy.

David McCandless is more interested in teasing stories out of data and then making them as visually appealing as possible.





Never cheat data












Tufte McCandless

LOVES

ROLE

DISPLAY

DESIGN

ACCURACY

PRIORITY

FOLLOWERS

12

3

That’s Not The Way I See It...There are many different approaches to data visualisation - but two in particular have generated the most discussion.

Edward Tufte favours a traditional statistics-based approach, favouring clarity and accuracy.David McCandless is more interested in teasing stories out of data and then making them as visually appealing as possible.





Never cheat data












Tufte McCandless

LOVES

ROLE

DISPLAY

DESIGN

ACCURACY

PRIORITY

FOLLOWERS

12

3

CARTOGRAPHY

OR WHAT TO LEAVE OUT

A DAtA visuAlisAtion STORYMaps


Geographical accuracyData lookup

Choosing the right approach


Geographical accuracyData lookup

Pattern perception

Choosing the right approach

SOME OF OUR WORK


THE LIFESAVERS – ANTHONY NOLAN ANNuAL REpORT ANd AccOuNTS 2015 THE LIFESAVERS – ANTHONY NOLAN ANNuAL REpORT ANd AccOuNTS 20158 9

THE YEAR IN NUMBERS

it all adds up to a great year

brand new RS-II machines in our laboratories – the next step in our groundbreaking Third Generation Sequencing strategy.

355,800

research papers published by our staff.41

£11.4mincome from fundraising, in the last year – including the RGF grant and fundraising income from our trading subsidiary.

In total, we raised over £11.4 million in this financial year, compared to £8.3 million for 2013/2014 – no mean feat in a static UK charity fundraising market.

34 people received a grant as part of our new Patient Grants Programme, which offers financial support to patients with low income and limited savings.

53,129potential donors recruited – more than any year since 1986.

1,259patients given a chance of life.

42countries came to the World marrow Donor Association (WMDA) biennial international conference, which we hosted – the event saw over 300 delegates in attendance, some from as far afield as China and Australia.

9,000people signed our #SaveALifeat16 online petition, prompting over 100 MPs to get behind our proposal.

553,873potential lifesaversBy the end of the financial year we celebrated reaching 553,873 people on the register.

£1.47mraised from the Virgin London marathon 2014, smashing our £1.1M target. We also saw

of our incredible runners taking to the streets of London, cheered on by 800 volunteers.

new Anthony Nolan nurses in post at the Royal Marsden in Sutton, and Newcastle, with a third on the way later this year.

500

potential donors recruited by marrow (our affiliated student groups) in the last academic year.

Marrow groups now recruit

of those who go on to donate from the Anthony Nolan register.

12,000

44,830young people educated about stem cell donation through R&Be talks and visits across the country.

28%

impressions on our social media channels over the financial year, with 10,600 new Twitter followers, and 16,200 new Facebook followers.


,0 9 7 2POTENTIAL LIFESAVERS ON THE REGISTER

IN YOUR COMMUNITY

AVERAGE AGE

MALE

10%

RANKING

OUT OF 650 CONSTITUENCIES

504Young, male donors are much more likely to be selected by transplant centres

27

Enter your postcode *

ChECk your STATSHow is your community doing in the search for lifesavers?

Every day, incredible individuals aged between 16-30 from communities across the country join our stem cell donor register. How many potential lifesavers live near you? Enter your postcode below to find out.

CoMMuNITIES Versus CANCer


PRICING BREAKDOWN X%

X%X%

AdmINIstRAtIve OveRheAds X%Costs incurred to Anthony Nolan for facilitating the import, including shipping administration, donor selection, search and provision, clinical liaison and facilitation, and patient support.

QuAlIty AssuRANCe X%Associated fees to ensure that all imports and exports are properly licensed and accredited and meet the highest standards.

ReGIstRy CONtRIbutION X%A contribution to cover the costs of growing the UK registry, including donor recruitment and collection of cord.


£60It costs £60 to recruit and retain each new person on the register.

WE NEED MORE YOUNG MENYoung men aged 16-30 are the most likely to be chosen to donate – over half of those who donated in the last two years were young men.

But they only make up 15% of the register.

£2.12MIn 2014-15 we spent £2.12 million on groundbreaking research.

30-70%Transplantation is a complicated procedure and the probability of long-term survival can range between 30-70% depending on a variety of factors.

Only 20% of black, Asian or minority ethnic transplant recipients receive the best match.

The figure for Northern European transplant recipients is 60%.

BAME

The average age of our donors is 31.

The most common age of donors is 23.

ANTHONY NOLAN IN NUMBERSEvery year, we update the organisation’s key stats, to ensure our messaging and communications are as accurate as possible. This infographic showcases a few key stats that you’re likely to use over the coming year.

EvERY 2O MINUTES SomEonE IS dIagnoSEd wITh Blood cancEr.

31,200We helped over 1,200 people last year. But anthony nolan can only find the best possible match for around 60% of transplant recipients.

Early indications from anthony nolan’s recent research are confirming that the use of donors under 30 is associated with a trend towards better survival rates.

3123

15%

we give the chance of life to three people every day.

60%BEST POSSIBLE MATCH

20%

THANK YOU

Visit the CharityComms website to view slides from past events, see what events we have coming up

and to check out what else we do: www.charitycomms.org.uk

12 May 2016London#charitycreative

Creatives Group

Data visualisation

A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data...

Government & Nonprofit

Transcript of A data visualisation story - top tips from the Guardian Masterclass. Creatives Group: Data...