@nozurbina

@nozurbina

Generated

Reality

The market is changing fundamentally

Content must change too

@nozurbina

Generated

Reality

94% of businesses say personalization is key

to successeconsultancy.com

48% of shoppers would like to use a

phone to shop while in stores

luxurydaily.com

74% of shoppers who ‘showroom’ are older

than 29, and 48% older than 40

Columbia Business School(bit.ly/ac-how2)

66% of B2B suppliers say customer expectations

are driving them towards omnichannel

accenture (bit.ly/b2bomni)

@nozurbina

Product Family Page(desktop, audience a)

Product Page (mobile,

unknown user)

Product Page (desktop, audience b)

Product leaflet(Print)

A good content model provides the backbone for adaptive, cross-media,

omnichannelcontent strategies

Other?

@nozurbina

Product Family Page(desktop, audience a)

Product Page (mobile,

unknown user)

Product Page (desktop, audience b)

Product leaflet(Print)

The more we can model our content to be adaptive, the more we can

realistically deliver tailored, high-value content without running out of budget,

resources, or time. “How to Adjust Your Content Strategy for Adaptive

Content Personalization” bit.ly/ac-how2

Other?

Noz Urbina

Content strategist & modeller,

Consultant/trainer, Author,

Founder of Urbina Consulting,

Guest Lecturer, University of Graz

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