A Club For The Community - Hereford FC€¦ · Commercial Brochure 2016/17 A Club For The Community...

Commercial Brochure 2016/17

A Club For The Community

Contact Martin Brain (Commercial Manager) on 01432 268 257 or [email protected]

mailto:commercial%40herefordfc.co.uk?subject=Brochure%20Enquiry

Introduction & BackgroundHere at Hereford FC we begin our second season – followingpromotion to the Southern League Division One South & West -looking to build on the incredible achievements of the 2015/16campaign.

Thanks to manager Pete Beadle and his fantastic squad of players, theclub won three out of the four competitions it entered last season (theMidland Football League, the Midland Football League Cup and theHerefordshire Challenge Cup), and only fell at the final hurdle in theother – the FA Vase – after a memorable day-out at Wembley for over20,000 Herefordians in May.

Hereford FC is a club that was formed with the community at the veryheart of its aims and goals and our sponsors have a wonderfulopportunity to be an integral part of that community by supporting theclub, whether as a business, a group or as an individual.

In the club’s first season, crowds regularly exceeded 2,800, while onfour different occasions more than 4000 people packed in to EdgarStreet to support their team.

Whether your desire is to increase the profile of your business or simplyto get more from your match day experience, we believe the advertising, hospitality and sponsorship packages that we are again offering can provide you with what you want.

Please take the time to read through this brochure as we feel there aresponsorship opportunities that will suit any business or individual.Feedback from the sponsors in our first year has been fantastic and wewant more of the same this season!

We believe we have started well in our goal to build a club that becomesthe very heart and soul of the city, and one that demonstrates thatfootball clubs based on solid financial and commercial foundations canbe successful. These aims, together with a high level of professionalism,both on and off the pitch, will hopefully see us continue to build a brightfuture together.

The support of the local business community and local people issomething we really value and we look forward to seeing you throughoutthe forthcoming campaign.

The Board of DirectorsHereford FC



Match Day Sponsorship & Hospitality OpportunitiesMatch Sponsor - £400 (plus VAT)

For the 2016/17 season, we will continue to offer exciting match dayexperience and excellent food at Edgar Street.

As a Match Sponsor you would enjoy the following benefits:

• A table for 10 in the Hereford Suite and excellent Main Stand seats for all guests • Two course lunch • Access to the Hereford Suite at half time • Complimentary programme for each guest • The chance to vote for your ‘Man of the Match’, and have it announced over the PA system and on the electronic scoreboard • A post match photo on the pitch with your chosen ‘Man of the Match’ • Your company name in the programme • Two complimentary bottles of wine • Fully licensed pay bar

Match Day Hospitality - £300 (plus VAT)

Enjoy the whole match day experience with our hospitality package.

• A table for 10 in the Hereford Suite and excellent Main Stand seats for all guests • Two course lunch • Access to the Hereford Suite at half time • Complimentary programme for each guest • Two complimentary bottles of wine • Fully licensed pay bar

Match Mascot - £150 (plus VAT)

A real treat for any young Bull’s fan, package includes:

• Full Hereford FC kit • Tour of the changing rooms and meet the players • Lead the players onto the pitch • Signed programme • Photograph to remember the day



Match Day Sponsorship & Hospitality OpportunitiesMatch Ball Sponsorship - £120 (plus VAT)

Package includes:

• 2 complimentary tickets in the Merton Main Stand • Use of the Hereford Suite • Signed match ball • Photo with ‘Man of the Match’

Premium Pitchside Hospitality - Price On Application


For groups of 10 or 20 we also offer premium hospitality packages in our pitchside ‘John Charles’ and ‘Chris Price’ private boxes.

Contact Martin Brain (Commercial Manager) for more information. Email: [email protected]


Perimeter Board AdvertisingPerimeter Board advertising is a very traditional way to show yoursupport for the football club.

The prices of our various advertising board opportunities are as follows:

Pitch Perimeter Board - £500 (plus VAT)

Scoreboard Sponsorship - £1000 (plus VAT)

Your chance to have your company’s name adorning the scoreboard at Edgar Street. The latest football scores from across the country are displayed on a match day and therefore the board gets a lot of attention and is an excellent marketing opportunity.

Bespoke Advertising , Sponsorship, Promotions & Product Placement Opportunities


We are constantly looking to develop future commercial opportunities across all aspects of the business. Contact Martin Brain (Commercial Manager) to discuss your ideas or requirements. Email: [email protected]


Executive & Corporate PackagesThe newly refurbished Executive Club has its own fully licensed bar andis located directly under the main stand.

As a club member you can enjoy this private facility and also a primeseat in the Executive Area overlooking over the half way line.

Executive Suite Sponsor - £POA

As sponsor of the Executive Suite it will carry your company name for the 2016/17 season, and the package also includes:

• Two season tickets for the Executive Club• Relevant branding associated with the Executive Suite

Corporate Sponsor - £1300 (plus VAT)

• Two season tickets for the Executive Club• Perimeter advertising board• Half page advert in each match programme

Please note, we are also happy to discuss sponsorship packagesthat include season tickets for the Executive Club linked to otheradvertising and marketing opportunities.



Programme Advertising and Ticket SponsorshipWe have a range of options for those wishing to take out programmeadvertising which are as follows:

Full Page Advert - £400 (plus VAT)

• An A5 full colour advert that will be displayed in every 2016/17 league match day programme

Half Page Advert - £250 (plus VAT)

• Half page full colour advert that will be displayed in every 2016/17 league match day programme

Logo on Sponsor Page - £75 (plus VAT)

• The programme will have a dedicated sponsor page where all companies backing the club will have their name and logo displayed.

Match Ticket Sponsor - £3000 (plus VAT)

• Have your company logo printed on every match day ticket printed. Every fan attending a game must have a valid ticket so between 1200 and 2000 are likely to be printed for every game.



Website SponsorshipOfficial Website Sponsor - £POA

For an opportunity to reach out to the largest possible audience, website advertising is a fantastic option we are offering.

All subscribers to web advertising packages will have their companyname and logo promoted on the official Hereford FC website and allsocial media platforms.

As an official website sponsor you would see the following:

• A prominent banner promoting your business towards the top of the Hereford FC homepage with clickable hyperlink to your company website• Your company’s logo on the footer of every page• Company profile news story on the official website during the course of the season

4 MILLION

page impressions

a year on

herefordfc.co.uk



Manager, Coach or Player SponsorshipManager, Coach or Player Sponsorship – From £200 (plus VAT)

Manager, coach or player sponsorship is a great way to not only showyour support for Hereford FC, but also for an individual player or eventhe manager or his staff.

The benefits of this type of sponsorship include:

• At the last home game of the season you will be presented with a signed match shirt from the season

• You will be presented with a photograph of you with your chosen player or staff member during the course of the season

• Your name (or your company’s) will be listed against the player’s name in the match day programme and on the official website



Conference Facilities &Venue HireWe have a wide range of different sized rooms and packages available for:

• Conferences• Weddings• Business Functions• Parties• Wakes

or any bespoke occasion to suit your requirements



A Club For The Community - Hereford FC€¦ · Commercial Brochure 2016/17 A Club For The Community...

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