A Case Study: Communication on Japan’s 3.11. 2011...

21
A Case Study: Communication on Japan’s 3.11. 2011- Earthquake and Nuclear Accident Madoka MAKI Science Communicator National Museum of Emerging Science and Innovation - Miraikan

Transcript of A Case Study: Communication on Japan’s 3.11. 2011...

Page 1: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

A Case Study: Communication on Japan’s 3.11.

2011- Earthquake and Nuclear Accident

Madoka MAKI

Science Communicator

National Museum of Emerging Science and Innovation - Miraikan

Page 2: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

We are Miraikan!

Located Odaiba, Tokyo

-Engage Public

-Create the opportunities

to have a dialogue on future through science and technologies

Our Value: Science communication

Our Mission:

Page 3: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

Today…

1. Background

2. Target

3. Case

4. Conclusion

Page 4: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

1.Background

Bibliography: Cameron Dunkan, 1972. “The Museum : a Temple or the Forum”, Journal of World History 4(1) : 189-202. Kenji Yoshida, 1999. “The discovery of culture”, Iwanami Shoten.

The Museum: a Temple or the Forum (Cameron, 1972)

-Temples are where represent a standard of excellence

-Forums are where relate to experimentation and debate

“The characteristic of a museum is a forum where the dialogues and

discussions begin (Yoshida, 1999)

Miraikan aspires to be a global museum, therefore, we need to the

forum and discussion space.

Page 5: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

1.Background

Bibliography: Alvin M. Weinberg, “Science and Trans-science”, Minerva, Vol.10, 1972

Trans-science

Trans-science is defined that

“the interaction between science/technology and society on answers

to questions asked of science and cannot be answered (Weinberg,

1972) , ”

EX.) Genetically Modified Organisms, The using of robots to care for

elderly people

Page 6: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

2.Target

Topics:

a Nuclear Plant Accident caused by a Natural Disaster

⓪ What really happened

① Communication on this topic: Project “Lesson #3.11”

Page 8: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

© 福島テレビ/CNN No.1 reactors’ explosion

This accident is very rare, yet, once it happened,

it had a huge impact upon society and the planet.

• The Fukushima Daiichi Nuclear Power Plant hit by tsunami

• Same day, a station black out was expected

there was no power to cool down the reactor core

• No.1 reactor was vented

• On 12th afternoon No. 1 reactor exploded

3.Case ⓪ What really happened

出典:東京電力ホールディングス © ;Tokyo Electric Power Company Holdings, Inc. All Rights Reserved.

Page 9: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

2. Museums must create an opportunities to support citizen to

develop abilities to identify risks and avoid them.

3.Case ① Communication on this topic

The project’s mission

1. We must learn the lessons

Page 10: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

a. Communicate based on science data

3.Case ① Communication on this topic

Page 11: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

-Attractive understandable format with infographics

Page 12: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

For example..

Page 13: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

-Organized a temporal panel-styled exhibition and mini-talks

Page 14: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

b. Collecting the visitor’s voice.

But all the natural radiation is released

by the nuclear disaster, right?

Not exactly. There are a natural type and

a artificial type. (surprised)

My friend lived in the evacuation zone,

however, they live in another city now

because they are concerned about radiation.

A woman in 70’s Actually, natural radiation is everywhere

in Japan.

Science Communicator

Page 15: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

It seems very difficult to us. Overall, the

decommissioning is our responsibility, right? You

should explain the research of decommissioning.

You have to do your best to explain this issue.

What you display here is “just data”, “it’s

dangerous”

Well, what kind of situation makes everyone in

Fukushima and Japan happy and feel safe?

Or, if you were able to use the national budget,

what would you like to use for?

Is that what we need to think about?

A group of Teenagers

Science Communicator

We put their view into the next exhibition or events.

Page 16: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

c. Display response boards to let visitors express themselves

Page 17: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

d. Joining the permanent exhibition in Miraikan

Page 18: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

-When we discuss the trans-science issues, we need to have a

wide variety of professional support

Project Team

Supervisor of the wall

in Miraikan

Research Supervisor

from an university

outside

inside

Page 19: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

Two Rules on how to best respond such global issues

1. Museums must exhibit the facts from scientists

4. Conclusion

2. Open discussion as much as possible

Page 20: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

Response boards and communication with

science communicators

Panel styled exhibition and mini-talks

Symposium and visit exhibition every year

4. Conclusion

A passive attitude

A curious attitude

An active attitude

A project must include various types of activities to welcome visitors

Page 21: A Case Study: Communication on Japan’s 3.11. 2011 ...network.icom.museum/fileadmin/user_upload/mini... · Height of Tsunami •One of the biggest earthquake in the last 1,000 years

2. Museums need to complete with nurturing active citizen

leaders to implement those answers for visible and invisible

risks.

Objectives on how to best respond such global issues

1. Museums must continue addressing global issues and discuss

solutions.

4. Conclusion