Globalization of Production and Markets of Indian Motion Pictures- A Case of Krrish

Presented By- Raghvendra patel (5117)

What is Globalization?

Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology.

Introduction The history of cinema Globalization Film making process Production Location

Globalization

Demand of indian movie in 156 country. In 2006, 1090 film produced Annual growth rate of indian film industry 12.6%.

Case Analysis Globalization of indian film industry began in 20th

century. Usage of English in script.

DDLJ & Kal ho na ho was successful.

Globalization of Krrish

Action director tony from china 60% shooting in singapore Australian sound effects Premiere shows were organized

in dubai

Cont… International media link Target International cinema hall Faced competition with….

- superman returns

- word cup football

Q-1: How has indian film industry evolved through ages?

1920-1950:-The early days of indian cinema 1950-1960:-A golden age of indian cinema 1970-1980:-The angry young man awakens 1990-2000:-Bollywood gains global popularity

Q-2: how did the project(krrish)created taking into

consideration indian diaspora abroad?

Success of DDLJ overall world NRI like to watch technology based movie

eg- superman, Spiderman, ironman etc.

Q-3:- How did Mr. Rakesh Roshan used two countries competitiveness for the project(India and Singapore).

Government permission for shooting Among the ASEAN states singapore is india’s largest

trading, investment, and export partner. Singapore corporate tax rate is one of the lowest in

asia-pacific.

Q-4: What are the globalization factors that influenced the production of krrish in singapore?how many countries representative helped in creation of mega success film krrish?

Political factor

Economical factor

Technological factor

Countries Representative

Australia – sound effects China – action director Singapore – location India – Action director America(los angles) - special effects

Conclusion

“Globalization is Good as well as Bad also”

Than

k you