Globalization of production and markets of motion Pictures- A case of Krrish

Presented by: Engross group

AnalysisThe case study all about the global business of Indian movie industry.Due to competitiveness advantage the 60 % of movie made in Singapore only.Rakesh Roshan took advantage of global factor to make success this movie.Krrish Movie is the best example of globalization in Indian movie so far.Krrish is only Indian movie which shown Indian Superhero in Mix style.This is first movie Indian movie in which used latest technology.

How has Indian Film Industry evolved through ages?Question No.1

The history of the Indian Cinema can be divided into following 4 remarkable parts:1) 1920 - 1950 :The Early Days Of Indian Cinema,2) 1950 - 1960 :A Golden Age Of Indian Cinema,4) 1990 - 2000 :Bollywood Gains Global Popularity.3) 1970 - 1980 :The Angry Young Man Awakens, and

1) 1920 - 1950 :The Early Days Of Indian CinemaThe time between 1920 to 1950 is known as the early days of Indian Cinema history. In the 1920s a lot of silent films were released such as Sawkari Pash, Shakuntala, Guna Sundari The first talkie film was released in 1931 which was named as Alam Ara.

2) 1950 - 1960 :A Golden Age Of Indian CinemaIndian cinema moved one step further with the release of K Asif's Mughal-e-Azam in 1960.Aravindan, Satyajit Ray, Shaji Karun and several other art film directors were making movies that took India to international fame and glory.

Under this period there was a great political instability, falling of money exchange value and corruption was going up. The directors started making the movie to show the angriness of the young man. "Sholay and Deewaar were released.3) 1970 - 1980 :The Angry Young Man Awakens

4) 1990 - 2000 :Bollywood Gains Global PopularityIndia got the opportunity to move out of its border and adapt advance technology. The success of Dilwale Dulhania Le Jayenge (DDLG) in 1995 showed that world is the market for Indian Films.

Question No.2How did the project (Krrish) created taking into consideration Indian Diaspora Abroad?

Following are the strategy which are followed by the project (Krrish) created taking into consideration Indian Diaspora abroad. such as-By introducing technological improvementEntering the World is One Market.Giving emphasis on globalizationIntroducing the concept of superheroGiving emphasis on NRI & NRIs(Non Resident Indian)Using better action stunts, views .effects ,imagery & infrastructure may be available in other country rather than home country.

How did Mr. Rakesh Roshan used two countries competitiveness for the project (India and Singapore)?Question No.3

Competitiveness of India:-Bollywood movies have great market in countries like Afghanistan and Pakistan due to its songs and portrait of righteousness.The Indian Movie market is also very lucrative with Bollywood movies having a reach all over India in addition to the Indian Diaspora abroadIndias leading action director Sham kaushals experience of having collaborated on foreign projects earlier.

Competitiveness of Singapore:-The live action stunts had to be performed which involved dangling from tall buildings, running on heavy traffic boards, flying off from building to building in the heart of the city, and leaping on to flyovers. The landscape of Singapore proved ideal for this.A large scale alliance was created with the production house and the Singapores Tourism Board (STB).

Question No.4What are the globalization factors that influenced the production of Krrish in Singapore?How many countries representatives helped in creation of mega success film Krrish?

The globalization factors that influenced the production of Krrish in Singapore are :-Government approval Technological Factor

Countries RepresentativesINDIA Action Director & Team, Location, Film Distributors & Promotion Media.SINGAPORE Location & Press Conference.AUSTRALIA Sound Effect.CHINA Action Director, Sequence Designers.AMERICA (Los Angles) Special Effects.DUBAI Premier Show.LONDON Press Conference & Premier.