Do you Know Them?

Brand Management

A Brand Called

You

What information comes up when your name is searched online by a

potential employer?

Professional LinkedIn Profile

Embarrassing Photo

Nothing Pops upOR OR

If you don’t brand yourself, Google will

brand you

You are a brand.

Who better to market your personal brand than YOU

The success of your personal brand lies in your hands.

PABLE

Promise- How does a Potential Employer or Client hear about you for the first time?

• Resume• Word of Mouth, some

body refers your name

P for PROMISE

Affinity – How do other people get interested in meeting you? Why do they want to meet you?

• If he searches for you on Google, what do they find?

• Do they find too little information?

• The information that they find, is what you want to show them?

A for Affinity

B for Bond – not James wala

• Bond – Finally when you meet them, how do the people connect with you.• What is your first impression?• Do they love you, loath you,

hate you?• Whatever they have read

about you, do you confirm to the image, or are you completely a different person?

L for Loyalty

Loyalty – As they meet you again and again, what do they think about you?

• Do you live up to expectations?

• Do they refer your name?

E for Equity – Private Equity

Equity – Finally you generate a Brand equity for yourself. Your Image.

QAAAL

Quality (Perceived Quality) – What do people think your personality is?

Q for Quality

Awareness – How many people are aware of your Personality? (not just people with whom you hang out with)

A for Awareness

A for Association

Association – e.g. He looks like Brad Pitt. He is as funny as Jim Carry. He is the most hardworking person. He looks like an Entrepreneur

A for Assets

Assets – your main asset is “you”, “your name”, “your image”

L for Loyalty

Loyalty – Loyalty of your associates to “Brand YOU”

Segmentation ,Targeting

Who am I ?

• Creativity • Man-management• Ideation • Numeric /Analytical abilities• Network & connections

What “You” Can offer

College

Studious Pranksters Intellectual Flirts Bunkers

College

Rich Show-offs Cash Deprived

Party Goers

Library Goers

Nose in Books

Segmentation of College/Colleagues

Segmentation of associations

Population

Family Neighbors College Friends Corporate

Corporate

Old Colleagues Current Associates Industry Experts Potential Employers

Targeting

Studious Pranksters

Intellectuals Flirts Bunke

rs

Well Read

Naughty

Funny Guy

Answers Giver

Go-to-Guy

Ready-to-Help

Target (College)

Creating a

Types of People with whom I can hang out

with

Books

Online Forums

Knowledge that can be

acquired

Movies/ TV Serials

Clothes, Appearances

Work, Profile, Studies

Social Networking

Crafting the positioning of the brand

Frame of Reference…

T for target segment

July,10

MPE Div C55 Classmates 1 Opportunity to say Hello

Take the JOB of CR

C for Consumer Behavior

MPE Div C55 Classmates

Different Ages/Background/castes/Thought processes

Motto : Har Ek Friend Zarrori Hota hai

N for nature of competition

July,10

MPE Div C55 Classmates 55 Competitors

Well, now Friends off course

P for Points of Parity

MPE Div C55 Classmates

• 2 hands, 2 legs, pretty much factory settings• Middle Level Manager • MBA from NMIMS ( to be )

D for points of differentiation MPE Div C55 Classmates

• A Blogger – 10000 hits at www.karanshetty.in•Extrovert•Good with Presentations•Under stand's value of every relationship•Dare to be Different ( Striped for a presentation

B for reason to believe

I Leave that to you all

P for Perceptual Map

H

H

L

L

MilindNeha

Karan

Mr. Kitab

Mr. Juggad

Kunal