A Bottom Up Approach to Maximize Web & Social Media Reach and Influence
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A Bottom Up Approach to Maximize Web & Social Media Reach and Influence
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There's a bottom-up revolution well under way in social media. It affects all aspects of our work, our business, our culture, and even our brains. This revolution is not just about tweets and Facebook likes, it’s about approaching your web efforts with more dimensions.It's more than the digital media and widgets – it’s about touching hearts, creating community, telling stories, and building connections using the power of social media. This webinar will give an overview of the bottom up revolution and detail how to build a powerful bottom up platform. During the webinar you will learn:• What it means to take a bottom-up approach to social media?• How to sell bottom up, social media strategies to "old school" higher ups?• What’s involved in building a "platform" that s central to any web strategy.• How can you use the web and social media to generate more impact?• What you can do to integrate non-digital marketing efforts with social media?
Transcript of A Bottom Up Approach to Maximize Web & Social Media Reach and Influence
A Bottom Up Approach to Maximize Web &
Social Media Reach and Influence
Rob KallEditor, OpEdNews
Op-Ed News• News and opinion for and from the left.• 1st on google "liberal” news• Easy to use submit content• Support progressive orgs + activists• Ranked between top 50 and 120 blogs
overall in the world by Technorati
Rob:• Host Bottom Up Radio WNJC• Bottom up web strategies/new media
consultant• Founder Storycon Summit
Jeanette Russell Senior Partner Marketing [email protected], 406-880-jnet
Salsa Labs:• Integrated online organizing and
fundraising platform• 2,000 organizations• 50K Salsa users • 75 million members• $25 million raised
Me:• 18 years nonprofit experience• The organizing type
Salsa Platform Capabilities
Supporter
DatabaseCRM
Fundraising & eCommerce
Website Forms
Events
ReportingAdvocacy
3rd Party Plugins
Social Media
A Bottom Up Approach to Maximize Web and Social Media reach and Influence for Your Non-profit or Social Justice Work
• Bottom-up vs Top-Down• Goals• Message• Platform• Social Media and Web Tools• Integration
Bottom Up• Definitions of bottom up and top-down• Connection • overview 80/20 pareto’s law• anthropology• neurophysiology• history• culture• business• economy• interpersonal
Message
• Memes and message• Story
Platform• Content• content sources• subscribers/members• -incentives• widgets/tools-- social media• -share• -like• -tweet• -linkedin• -tell a friend• -printer friendly• stickiness, interaction• Reputation• newsletters
Social Media + Web Tools• facebook• twitter• linkedin• blogging• youtube• googlesearch /SEO• google alerts• inbound links/• crossposts• blogrolls
Integration• Print• events• mobile/smart phones• conferences
Jeanette Russell Senior Partner Marketing [email protected], 406-880-jnet
Op-Ed News Discount:50% off 1 Day Onsite Consultation
Salsa Discount:30% off monthly + 50% set up for small NP
THANK YOURob KallEditor, [email protected]
