ORAN HESTERMAN

Building Policy Support for Public Markets: Linking Rural

and Urban Economies and Communities

President & CEOFair Food Network

Building Policy Support for Public Markets

CENTRE DE CULTURA CONTEMPORÀNIA DE BARCELONA │SPAIN

26 March 2015

DR. ORAN B. HESTERMAN | President + CEO

FAIR FOOD NETWORK

Pioneering

win/win/win

solutions

that support

farmers,

families +

local

economies

LA BOQUERIA

Photo by Adriano Agulló from Flickr Creative Commons

GOVERNMENT POLICY

UNINTENDED CONSEQUENCES

FARMERS MARKETS

SNAP SALES IN FARMERS’ MARKETS

DOUBLE UP FOOD BUCKS

More food dollars

stay in local

economy,

strengthening

communities

Farmers

make more

money

Families

bring home

more healthy

food

HEALTHY FOOD INCENTIVES DOUBLE UP FOOD BUCKS

$20 with

SNAP

Benefits

$40 SNAP

plus Double

Up Match

HEALTHY FOOD INCENTIVES NBC NIGHTLY NEWS

2013 SNAP SALES At Farmers Markets

$1.7+ Million in SNAP Sales at

Michigan Farmers Markets

FAMILIES Have Healthier Choices

300,000+ customer

visits

4.4+ million pounds of

healthy food since 2009

93% say they eat more

fruits, vegetables

80+% say they buy

fewer high-fat snacks

FARMERS Get a Financial Boost

$7+ million earned since

2009

90% say they sell more

fruits, veggies; 85%

make more money

Some expanding or

diversifying production,

buying or leasing new

equipment

COMMUNITY Benefits

LOCAL FOOD Grows local economy

NATIONAL Cluster Evaluation

Adding SNAP

incentives:

Generated $2.1 to 4.3

million in economic

activity

Saved or created

between 23 and 47

new jobs

2014 FARM BILL

Food Insecurity

Nutrition

Incentive

$100 million, 5

years

Competitive

grants, require

1-1 match

All types of

retail

@FairFoodNetwork

@OHesterman

GROW THE GOOD Stay in touch

FairFoodNetwork.org

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Oran B. Hesterman

President/CEO

info@fairfoodnetwork.org

734.213.3999