9_Backlight.org_Final

presented by Brad Wolfe :: [email protected]


By Your Side (first verse performance)

“Hey Baby, Don’t you cry tonight

I’ll be by your side when the sun comes up

Hey Baby, Don’t you worry bout today

Tomorrow things will change when the sun comes up

I’ll be right here by you,

I’ll be right right here by your side”


We All Create or Discover Meaningful Content…


Backlight has a simple formula


Why Backlight?


Growing Opportunity for an “Inspiration” Venture

•Inspirational content is viral.

•Companies focused on inspiration have viability, e.g., $1 billion brand Chicken Soup for the Soul, Causes.

•Advertisers are looking for “brand safe” UGC; Dove, Kleenex, Kashi, Whole Foods.

•There are enormous possibilities in applying game mechanics to the creation and discovery of inspiring content. E.g., Zynga, Friends for Sale

•LOHAS market is $209 billion.


Positioning Backlight in the Online Ecosystem

•Current trends online are toward overabundance and meaninglessness of interaction.

•Do the current platforms provide a dedicated space for inspiration and meaning?

•Backlight is a subset of these larger social communities where people go to get inspired on the social graph.


Backlight.org encourages meaningful engagement



Tokens of Appreciation

Game Mechanics&

Virtual Currency


Our business model

•University SAAS

•Inspiring greeting cards and gifts

•Physical/digital media sales

•Virtual currency conversion

Current Model

Future Models

Current Beta Partners:


Current Needs

•We are a 2-person team in Palo Alto (BW and Jonathan Lipps)

•Backlight.org is seeking $100,000 in seed funding

9_Backlight.org_Final

Technology

Transcript of 9_Backlight.org_Final