Changing the brand perception of

on

Social Media

999 Contest(31st Jan – 3rd Feb 2014)

#999onSTARCJ

Gratification: ● 1 ICE Dhoom 3 XPhone● 1000 Star CJ points● 750 Star CJ points● 1 Bollywood Diary● 2 Holiday Vouchers● Dhoom 3 Music CD’s

Concept

Objective:● To drive engagement● To expand brand reach● To increase brand interest

A contest was held on the Facebook Timeline.Participants were asked to find products that have Star CJ price value of Rs.999. The fans who were prompt in answering, invited there friends, tagged friends are

gratified.

Fans were asked to find products having Star CJ price value of Rs.999 with #999onSTARCJ

What we did..

Prompt answers were received with lots of friend invites

It was supported on twitter with constant updates

Contest Posts

Contest Winners

Facebook Statistics

Number of Posts 7 Posts

Total number of likes Total 600 +

Likes per post 105 +

Total number of Shares Total 200+

Shares per post 48 +

Total Reach 27000 +

Reach per post 3500 +

Facebook Statistics

Post ReachThe number of people who saw your posts.

Thank You