A L L E G R A B R A N D B U I L D E R

M A R K E T I N G D E V E L O P M E N T

decorrestoreA CASE STUDY

Advertising

Embroidery StitchYour logo placed on outerwear and company apparel adds an element of pride and professionalism and reinforces the brand.

Trade ShowParticipating in tradeshows adds streetcredibility to your brand and connects youto a captive audience and those most interested in your products and services.

Grand Opening/Open House Event

Professionally developed, strategically placedads will quickly build brand recognition andposition you as a market leader.

2 5 5 Yo r k B l v d . , H a m i l t o n , O N L 8 R 1 Y 79 0 5 - 5 2 8 - 2 9 9 9 | w w w . a l l e g r a h a m i l t o n . c o m

OBJECTIVE: Realize a new

business concept by developing

a recognizable brand through

consistent marketing and

value-added messaging.

A showcase opportunity for your brand and a culmination of all your hard work for you to share.

220 Nebo Rd. , Un i t 1 , Hami l ton • www.decorres tore .ca

905.381.4269

905.381.4269

1

2

3

4

Logo Developmentand Brand Plan

W h a t is y o u r br a n d?

Your brand is more than just a logo and a tagline – it is promise you make to your customers, your employees and other stakeholder groups. 

It is a promise you must deliver on consistently, supporting its quality in each and every customer interaction. This takes in everything from how you greet customers to accuracy in invoicing. Consistency is key – in look, in messaging, and at every stage of the customer experience.Brand Builder™

March 2011

OV E R V I E W

What does the business/brand offer?

Professional furniture and cabinet repainting to be marketed through interior designers and decorators, antique furniture stores, used furniture stores, paint stores etc.

Refinished furniture for home staging rentals – resale and new home sales.

Refinished furniture for sale 

StationeryLetterhead, business cards and envelopes arethe basic staples of any business. A cohesive design further emphasizes professionalism and demonstrates that you mean business.

WebsiteOnline presence is a must for business today. Links, contact and product information, and samples of work all add to the value of your business, not to mention credibility.

Outdoor Signage

www.decorrestore.ca

220 Nebo Road, Unit 1

Hamilton, ON L8W 2E4

www.decorrestore.ca 220 Nebo Road, Unit 1

Hamilton, ON L8W 2E4905-381-4269

Database Purchaseand Mailing/Contest

Media Release/Kijiji/Craigslist AdsUsing creative ways to get your name out tothe public is part of the overall objective toget you noticed. Best of all, they’re free.

Be seen as an expert in your field. Facebookand Twitter are not just passing trends. They’re here to stay and will assist you in building a deeper connection with your loyal clients.

Note Pads (sales) andRack Cards (dealers)

Social Media

Define the personality of your brand with adistinctive logo and ‘tag’ line that will connect with your prospects. Now you have a solid foundation for building brand awareness and customer loyalty.

Identify and target your desired audiencewith a personalized letter and an invitationto view your website and enter a contest. A great way to solicit clients, build loyalty and your database.

2 5 5 Yo r k B l v d . , H a m i l t o n , O N L 8 R 1 Y 7 | 9 0 5 - 5 2 8 - 2 9 9 9 | w w w . a l l e g r a h a m i l t o n . c o m

www.decorrestore.ca 220 Nebo Road, Unit 1

Hamilton, ON L8W 2E4905-381-4269

Before After

We are pleased to introduce decorrestore™, a professional spray refinishing service locatedin the heart of Hamilton’s décor district.

Our team is focused on helping people update their home décor on a budget by offeringtop quality finishing services with satisfaction guaranteed. We can match an infinite array ofdesigner colours to put a fresh face on wood, metal, wicker and more.

We call it refinishing with style.

Our showroom is now open to the public, and our business is specially tailored to meet theneeds of professionals including interior designers, paint professionals, antique and usedfurniture dealers, bath and kitchen contractors and more.

We invite you to visit our Web site, or stop in for a coffee and a personal consultation onhow we can meet your needs.

In the meantime, please take a few minutes to visit our Web site and complete a quickonline survey so we can learn how we can tailor our services to your specific needs.

As a thank you for your time, we will enter your name into a draw for a chance to win 1 of 2prizes – a $500 Benjamin Moore Gift Certificate or a $500 decorrestore in-store credit.Enter soon as the draw date will take place on June 30, 2011. Good luck!

Stylishly yours,

Dennis ToselloManaging Partner

John Jacob SmithDesign On A Dime234 Main Street SouthHamilton, Ontario L9R 1Y7

For Immediate Release

Newly opened professional spray refinishing

business delivers designer finishes on a budget

Hamilton, ON (June 13, 2011) – A long-time Hamilton decorator and painter has opened

a specialty spray paint refinishing shop designed to help you redecorate on a budget.

Named decorrestore, it's location is strategically situated in the heart of Hamilton's home

décor district on Nebo Road.

“The process is easy and affordable for anyone,” says managing partner Dennis

Tosello. “However, the business model was designed to meet the needs of professionals

including interior decorators, paint professionals, antique and used furniture dealers, bath

and kitchen contractors and more.” For designers on the go, the showroom even boasts a

specially tailored office or 'home away from home' for them to meet with clients.

Using premium Benjamin Moore paints, decorrestore offers an unlimited range of

designer colours, specially formulated for the ultimate coverage on a wide variety of

surfaces. That includes hard-to-cover surfaces like natural oaks, metals, wicker and

plastics.

Mr. Tosello, who has operated Tosello Interiors and, most recently, Moving On

Designs for more than two decades, said his new company imported a spray booth that

provides a highly controlled environment to ensure top quality finishes.

“The inspiration for this type of service came from the demand I experienced through

my previous business. We can now offer people a way to save and reuse treasured accent

pieces, including valued family heirlooms, that don't necessarily match their newly

updated decor.

You’ve found the perfect location; now, make sure everyone else can find you too. Continuity in presentation is important if you want to be quickly recognized as well as attract walk-in queries.

Handouts and giveaways are a way to get your name into people’s hands and give it shelf life.

Dennis Tosello, along with an Interior Design Consultant, have created an absolute oasis! We hunted for months to find new bedroom furniture, but found nothing that had the same quality in our price range. By repainting the entire set we were able to transform our bedroom from "Old School" to romantic and modern! Our newly painted bedroom suite is stunning.

They colour co-ordinated the furniture repainting with fabrics, wall colour, accent pieces and accessories to complete this tranquil setting. The quality and the service from start to finish is impeccable!

Christine and Bruce

decorrestore220 Nebo Road, Unit #1

Hamilton, Ontario905.381.4269

www.decorrestore.ca

Your Perfect Décor PartnerYou’ve made a great choice in selecting the perfect items for your home. Now make them even more fabulous!

We are pleased to partner withdecorrestore to offer designer paint finishes on a budget.

• Like New• Quality Guaranteed

Match any decor from a wide paletteof designer colours.

It’s easy, and fun. Just ask us how.

5

6

7

8

Logo Developmentand Brand Plan

W h a t is y o u r br a n d?

Your brand is more than just a logo and a tagline – it is promise you make to your customers, your employees and other stakeholder groups. 

It is a promise you must deliver on consistently, supporting its quality in each and every customer interaction. This takes in everything from how you greet customers to accuracy in invoicing. Consistency is key – in look, in messaging, and at every stage of the customer experience.Brand Builder™

March 2011

OV E R V I E W

What does the business/brand offer?

Professional furniture and cabinet repainting to be marketed through interior designers and decorators, antique furniture stores, used furniture stores, paint stores etc.

Refinished furniture for home staging rentals – resale and new home sales.

Refinished furniture for sale 

StationeryLetterhead, business cards and envelopes arethe basic staples of any business. A cohesive design further emphasizes professionalism and demonstrates that you mean business.

WebsiteOnline presence is a must for business today. Links, contact and product information, and samples of work all add to the value of your business, not to mention credibility.

Outdoor Signage

www.decorrestore.ca

220 Nebo Road, Unit 1

Hamilton, ON L8W 2E4

www.decorrestore.ca 220 Nebo Road, Unit 1

Hamilton, ON L8W 2E4905-381-4269

Database Purchaseand Mailing/Contest

Media Release/Kijiji/Craigslist AdsUsing creative ways to get your name out tothe public is part of the overall objective toget you noticed. Best of all, they’re free.

Be seen as an expert in your field. Facebookand Twitter are not just passing trends. They’re here to stay and will assist you in building a deeper connection with your loyal clients.

Note Pads (sales) andRack Cards (dealers)

Social Media

Define the personality of your brand with adistinctive logo and ‘tag’ line that will connect with your prospects. Now you have a solid foundation for building brand awareness and customer loyalty.

Identify and target your desired audiencewith a personalized letter and an invitationto view your website and enter a contest. A great way to solicit clients, build loyalty and your database.

2 5 5 Yo r k B l v d . , H a m i l t o n , O N L 8 R 1 Y 7 | 9 0 5 - 5 2 8 - 2 9 9 9 | w w w . a l l e g r a h a m i l t o n . c o m

www.decorrestore.ca 220 Nebo Road, Unit 1

Hamilton, ON L8W 2E4905-381-4269

Before After

We are pleased to introduce decorrestore™, a professional spray refinishing service locatedin the heart of Hamilton’s décor district.

Our team is focused on helping people update their home décor on a budget by offeringtop quality finishing services with satisfaction guaranteed. We can match an infinite array ofdesigner colours to put a fresh face on wood, metal, wicker and more.

We call it refinishing with style.

Our showroom is now open to the public, and our business is specially tailored to meet theneeds of professionals including interior designers, paint professionals, antique and usedfurniture dealers, bath and kitchen contractors and more.

We invite you to visit our Web site, or stop in for a coffee and a personal consultation onhow we can meet your needs.

In the meantime, please take a few minutes to visit our Web site and complete a quickonline survey so we can learn how we can tailor our services to your specific needs.

As a thank you for your time, we will enter your name into a draw for a chance to win 1 of 2prizes – a $500 Benjamin Moore Gift Certificate or a $500 decorrestore in-store credit.Enter soon as the draw date will take place on June 30, 2011. Good luck!

Stylishly yours,

Dennis ToselloManaging Partner

John Jacob SmithDesign On A Dime234 Main Street SouthHamilton, Ontario L9R 1Y7

For Immediate Release

Newly opened professional spray refinishing

business delivers designer finishes on a budget

Hamilton, ON (June 13, 2011) – A long-time Hamilton decorator and painter has opened

a specialty spray paint refinishing shop designed to help you redecorate on a budget.

Named decorrestore, it's location is strategically situated in the heart of Hamilton's home

décor district on Nebo Road.

“The process is easy and affordable for anyone,” says managing partner Dennis

Tosello. “However, the business model was designed to meet the needs of professionals

including interior decorators, paint professionals, antique and used furniture dealers, bath

and kitchen contractors and more.” For designers on the go, the showroom even boasts a

specially tailored office or 'home away from home' for them to meet with clients.

Using premium Benjamin Moore paints, decorrestore offers an unlimited range of

designer colours, specially formulated for the ultimate coverage on a wide variety of

surfaces. That includes hard-to-cover surfaces like natural oaks, metals, wicker and

plastics.

Mr. Tosello, who has operated Tosello Interiors and, most recently, Moving On

Designs for more than two decades, said his new company imported a spray booth that

provides a highly controlled environment to ensure top quality finishes.

“The inspiration for this type of service came from the demand I experienced through

my previous business. We can now offer people a way to save and reuse treasured accent

pieces, including valued family heirlooms, that don't necessarily match their newly

updated decor.

You’ve found the perfect location; now, make sure everyone else can find you too. Continuity in presentation is important if you want to be quickly recognized as well as attract walk-in queries.

Handouts and giveaways are a way to get your name into people’s hands and give it shelf life.

plastics.

Mr. Tosello, who has operated Tosello Interiors and, most recently, Moving On

Designs for more than two decades, said his new company imported a spray booth that

provides a highly controlled environment to ensure top quality finishes.

“The inspiration for this type of service came from the demand I experienced through

my previous business. We can now offer people a way to save and reuse treasured accent

pieces, including valued family heirlooms, that don't necessarily match their newly

updated decor.

Dennis Tosello, along with an Interior Design Consultant, have created an absolute oasis! We hunted for months to find new bedroom furniture, but found nothing that had the same quality in our price range. By repainting the entire set we were able to transform our bedroom from "Old School" to romantic and modern! Our newly painted bedroom suite is stunning.

They colour co-ordinated the furniture repainting with fabrics, wall colour, accent pieces and accessories to complete this tranquil setting. The quality and the service from start to finish is impeccable!

Christine and Bruce

Dennis Tosello, along with an Interior Design Consultant, have created an absolute oasis! We hunted for months to find new bedroom furniture, but found nothing that had the same quality in our price range. By repainting the entire set we were able to transform our bedroom from "Old School" to romantic and modern! Our newly painted bedroom suite is stunning.

They colour co-ordinated the furniture repainting with fabrics, wall colour, accent pieces and accessories to complete this tranquil setting. The quality and the service from start to finish is impeccable!

Christine and Bruce

“

”decorrestore

220 Nebo Road, Unit #1Hamilton, Ontario

905.381.4269

www.decorrestore.ca

Your Perfect Décor PartnerYou’ve made a great choice in selecting the perfect items for your home. Now make them even more fabulous!

We are pleased to partner withdecorrestore to offer designer paint finishes on a budget.

• Like New• Quality Guaranteed

Match any decor from a wide paletteof designer colours.

It’s easy, and fun. Just ask us how.

A L L E G R A B R A N D B U I L D E R

M A R K E T I N G D E V E L O P M E N T

decorrestoreA CASE STUDY

9

10

11

12

Advertising

Embroidery StitchYour logo placed on outerwear and company apparel adds an element of pride and professionalism and reinforces the brand.

Trade ShowParticipating in tradeshows adds streetcredibility to your brand and connects youto a captive audience and those most interested in your products and services.

Grand Opening/Open House Event

Professionally developed, strategically placedads will quickly build brand recognition andposition you as a market leader.

2 5 5 Yo r k B l v d . , H a m i l t o n , O N L 8 R 1 Y 79 0 5 - 5 2 8 - 2 9 9 9 | w w w . a l l e g r a h a m i l t o n . c o m

OBJECTIVE: Realize a new

business concept by developing

a recognizable brand through

consistent marketing and

value-added messaging.

A showcase opportunity for your brand and a culmination of all your hard work for you to share.

220 Nebo Rd. , Un i t 1 , Hami l ton • www.decorres tore .ca

905.381.4269

905.381.4269