9 steps to quickly improve your Linkedin profile and use it for B2B sales!

9 steps to use LinkedIn to build credibility, network and track leads

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Fill out your profile - COMPLETELY

Have a professional

picture (smile!) Optimize your headline Have a complete summary

List your skillsState achievements Get recommendations from colleagues

and customers!Share news!

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FILL OUT your profile summary (sample)

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5

Be found on search engines

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6

Identify new prospects: View “Who’s Viewed Your Profile?”

Doesn’t my friend work in a software

company?

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I wonder if he can help me justify the

business needs with my executives…

7

Proactively develop your network

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CONNECT

NETWORK

COMMUNICATE

Leverage your network

8

YOU

ContactContact

Contact

Contact

2nd

2nd

2nd

2nd

2nd

3rd

3rd

Decision-makerDecision-

maker

Decision-maker

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Get the news you care about

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Gather Intelligence – researching contacts

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Contribute to and share news!Share ideas through status updates, and participate in groups

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Share news!

Generate thought leadershipCreate and join Groups: Engage around common interests

5

Join many

Participate in a few

Manage one

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BONUS! Upgrade your membership!

Conclusion: Becoming a LinkedIn Pro

Have you own brand: Build a strong online reputation that showcases your experience and increases your credibility

Get the scoop: Use social media to find information for sales conversations

Grow your network: Build relationships with people who can share information and provide referrals

Share news: Share news that is interesting to your followers and contacts

Use tools to help: Taking advantage of innovative solutions like Hootsuite

Build Your PROFILE

Gather INSIGHTS

Develop Your NETWORK

Share NEWS

Use SOLUTIONS

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