9 Reasons Why Your Mobile App Failed
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Transcript of 9 Reasons Why Your Mobile App Failed
Slide ‹#› The Missing Puzzle
• In 2014, Gartner publish a report that says more than 99.9 percent of consumer mobile apps will not be considered a financial success by their developers.
• Despite being well funded, Halio, a taxi mobile applicaDon app with $100 million in funding failed to gain tracDon and eventually pull out of North America in 2014.
• Circa, a news mobile app started out promising in 2011 announced its shuIng down in June 2015.
• Every mobile app is launched with a goal to succeed. But why do few succeeded when most do not?
Slide ‹#› The Missing Puzzle
• As a custom mobile app developer in Singapore, we received mulDple enquiries on mobile apps development.
• Based on what we have seen and studied, we compile 9 sets of reasons to explain why majority of mobile apps failed.
Slide ‹#› The Missing Puzzle
• Almost half of the mobile app development request does not come with comprehensive market research.
• Many are not aware of the importance of an in-‐depth market research.
• For any products to succeed, there has to be an exisDng (if not potenDal) market demand.
• As a result, substanDal number of mobile apps never manage to get more than 100 downloads.
Slide ‹#› The Missing Puzzle
• Although mobile penetraDon has been growing, mobile app plaWorm might not be most ideal plaWorm.
• Brainstorm and look into other possible ways to deliver your idea.
• Ensure it is the best plaWorm to deliver the soluDon.
Slide ‹#› The Missing Puzzle
• Mobile app tracDon and user retenDon are determined by user experience.
• A good user experience involves being easy to use, clean design, good funcDonaliDes and fun features.
• Development Dmeline and budget must be well managed as well.
Slide ‹#› The Missing Puzzle
• One has to market the product with serious markeDng effort.
• A great product can’t sell itself if people are not even aware of its existence.
• Concerted effort and adequate budget required in markeDng the mobile app.
Slide ‹#› The Missing Puzzle
• Many mobile apps were developed without a business model.
• A mobile app must be capable of generaDng revenue either directly or indirectly from the users.
• A mobile app that failed to sell to users will not be sustainable.
Slide ‹#› The Missing Puzzle
• Mobile app can be easily replicated.
• Standalone mobile app will not be sustainable.
• An ecosystem of hardware, so^ware and mobile app are necessary. (e.g. WhatsApp, Uber)
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• For every idea that comes to mind, there is a very high chance it is already being worked on.
• Fundamentally, compeDDon almost o^en comes with viability.
• Intense compeDDon is expected when the mobile app is built on a successful idea.
• To succeed, one will need to be able to handle exisDng or foreseeable intense compeDDons.
Slide ‹#› The Missing Puzzle
• It takes more than a few iteraDons to deliver what users really want.
• Being able to measure the performance of the mobile app helps to idenDfy the features to be strengthened, added or removed.
• ConscienDously measuring and modifying helps deliver what users really want.
Slide ‹#› The Missing Puzzle
• It takes months to more than a year to develop the first version of a mobile app.
• SubstanDal amount of Dme and effort needed in markeDng the app.
• More than o^en, mobile app owners call it quit too soon.
• A thorough understanding of the mobile app development and deployment process helps..
Slide ‹#› The Missing Puzzle
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