Your App Never Gets Featured? Here Are Some Possible Reasons
15
Your App Never Gets Featured? Here Are Some Possible Reasons
-
Upload
safedk -
Category
Technology
-
view
168 -
download
0
Transcript of Your App Never Gets Featured? Here Are Some Possible Reasons
Your App Never Gets Featured? Here Are Some Possible Reasons
TABLE OF CONTENTS
The road to being featured
Do you match the standards of quality?
Are you Google / Apple friendly?
Connect to your ‘go to’ guy in the store
Share your plan with the stores teams
Are you really ready for the global attention?
Never say never
THE ROAD TO BEING FEATURED
Being featured on Google Play / iTunes is a blast. True. You get a lot of high-quality users
BUT...
The road to paradise is paved with actions to take and requirements to meet
DO YOU MATCH THE STANDRDS OF QUALITY?
Being featured isn’t a commodity anymore. You need to work for it
There are UX and performance standards you need to follow
Read up on the following Android developer’s guidelines and make sure your app keeps up with them:
Essentials for a successful app
Core app quality section
DO YOU MATCH THE STANDRDS OF QUALITY? CONT’
Hooking up with the wrong SDKs can cause performance or UX issues
DO YOU MATCH THE STANDRDS OF QUALITY? CONT’
Before implementing SDKs (ad networks, analytics, attribution or crash reporting, for example) run checks on them
Make a mental note to go over SDKs reviews on the web or at the SafeDK Marketplace
DO YOU MATCH THE STANDRDS OF QUALITY? CONT’
You can also hunt for the SDKs that key players in your market are implementing by using the SafeDK App X-Ray tool
DO YOU MATCH THE STANDRDS OF QUALITY? CONT’
Finally, put some effort into making your users’ reviews shine. Master the art of pushing users to provide reviews
ARE YOU GOOGLE / APPLE FRIENDLY?
If your app is exclusive to only Google or Apple, leverage this ‘weak point’ – It’s an advantage
Use Google’s / Apple’s enrichments (i.e., social login, payment, location API or else)
No doubt that Google and Apple prefer developers that use their product portfolio:
CONNECT TO YOUR ‘GO TO’ GUY IN THE STORE
Get Introduced to the right colleague who can refer you to the featured committee or staff members
Trace your regional representative who usually collaborates with local industry players
Establish a direct relationship with the stores teams:
DO YOU HAVE THE PERFECT REASON WHY SHOULD
YOUR APP BE PROMOTED?
“Why you?”
“Why now?”
“In which geos?”
Pay attention to the timing and context of your promotion request.Be ready to answer the following questions:
A good answer would be linked to a major version update, with cool new features, plus some inbound data sharing (stats, great retention trends)
SHARE YOUR PLAN WITH THE STORES TEAMS
Get the store’s teams involved, share some secrets with them, such as:
Noisy launch
PR planned campaigns
Paid media campaigns
Product roadmap
Their involvement will make them much more likely to take an active part, boosting the effect and contribute to the success.
ARE YOU REALLY READY FOR THE GLOBAL ATTENTION?
Localized app is naturally a betternomination for featuring.
Don’t be a stranger, localize!
Following these guidelines won’t guarantee anything (sadly, nothing does)
BUT…
It still significantly increases your chances, and consistent high quality app is the key!
NEVER SAY NEVER
