8th - ICCMI 2020iccmi2020.org/wp-content/uploads/ICCMI-2020-Conference... · 2020. 9. 13. · 8th...

8th International Conference on Contemporary Marketing Issues,11-13 September, 2020

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CONFERENCE CO-CHAIRS

Dr Christos Sarmaniotis

Professor International Hellenic University

Department of Organisation Management, Marketing and Tourism

P.O. Box 141, 57400, Sindos, Greece Tel.: +30 2310013245

E-mail: [email protected]

Dr Cleopatra Veloutsou

Professor University of Glasgow

ADAM SMITH BUSINESS SCHOOL R348 Level 1, Adam Smith Business School, Gilbert Scott Building - East, Glasgow G12

8QQ E-mail: [email protected]

ORGANIZING COMMITTEE

Costas ASSIMAKOPOULOS Assoc. Professor, International Hellenic University, Greece

Antonia DELISTAVROU Assist. Professor, International Hellenic University, Greece

Theodoros GIOURIS Assist. Professor, International Hellenic University, Greece

Eugenia PAPAIOANNOU Assist. Professor, International Hellenic University, Greece

Georgios TSEKOUROPOULOS Instructor, International Hellenic University, Greece

Christos SARMANIOTIS Professor, International Hellenic University, Greece

ADVISORY SCIENTIFIC BOARD

Costas ASSIMAKOPOULOS Assoc. Professor, International Hellenic University, Greece

Yannis HAJIDIMITRIOU Professor, University of Macedonia, Greece

Valentini KALARGYROU Assoc. Professor, University of New Hampshire, USA

Emmanouella PLAKOYIANNAKI Chair of International Business, University of Vienna, Austria

Neil TOWERS Professor, University of Gloucestershire, UK

Gillian WRIGHT Professor, Manchester Metropolitan University, UK

mailto:[email protected]

[email protected]


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SCIENTIFIC COMMITTEE

Stamatis AGGELOPOULOS International Hellenic University, Greece

Maria Dolorez ALVAREZ Bogazici University, Turkey

Zacharoula ANDREOPOULOU Aristotle University of Thessaloniki, Greece

Ezendu ARIWA Warwick University, UK

Helena Maria Baptista ALVES University of Beira Interior, Portugal

Andreas ANDRONIKIDIS University of Macedonia, Greece

Hera ANTONOPOULOU University of Patras, Greece

Pinelopi ATHANASOPOULOU University of the Peloponnese, Greece

Spyros AVDIMIOTIS International Hellenic University, Greece

Bill BAI University of Nevada, USA

Dimitrios BELIAS University of Thessaly, Greece

Fotini BELLOU University of Macedonia, Greece

Christos BIALAS International Hellenic University, Greece

Christina BOUTSOUKI Aristotle University of Thessaloniki, Greece

Alexander BREM University of Southern Denmark, Denmark

Dimitrios BUHALIS Bournemouth University, UK

Paul CHAO Eastern Michigan University, USA

Chryssoula CHATZIGEORGIOU International Hellenic University, Greece

Giacomo Del CHIAPPA University of Sassari, Italy

Evangelos CHRISTOU International Hellenic University, Greece

Dubravka SINCIC CORIC University of Zagreb, Croatia

Evi DEKOULOU University of Nicosia, Cyprus

Antonia DELISTAVROU International Hellenic University, Greece

Sergios DIMITRIADIS Athens University of Economics and Business, Greece

Manuela EPURE Spiru Haret University, Romania

Leticia ESTEVEZ National University of Avellaneda, Argentina


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Nathalie FABRY Universite Paris-Est Marne-la-Vallee (UPEMLV), France

Carlos FLAVIAN University of Zaragosa, Spain

Anestis FOTIADIS Zayed University, United Arab Emirates

Apostolos GIOVANIS University of West Attica, Greece

Roman GLOWACKI University of Warsaw, Poland

Kristina HEINONEN Hanken School of Economics, Finland

Nikos KAKKOS University of Thessaly, Greece

Nikos KALOGERAS Wageningen University, Netherlands

Irene KAMENIDOU International Hellenic University, Greece

Tania KAPIKI International Hellenic University, Greece

Panagiotis KASSIANIDIS International Hellenic University, Greece

Androniki KATARACHIA University of Western Macedonia, Greece

Hristo KATRANDJIEV University of National and World Economy, Bulgaria

Lea PREVEL-KATSANIS Concordia University, Canada

Androniki KAVOURA University of West Attica, Greece

Oliver KAYAS Manchester Metropolitan University, UK

Fotis KILIPIRIS International Hellenic University, Greece

Phil KLAUS International University of Monaco, Monaco

Elena KOSTADINOVA University of National and World Economy, Bulgaria

Maximiliano E. KORSTANJE University of Palermo Argentina, Argentina

Iordanis KOTZAIVAZOGLOU International Hellenic University, Greece

Georgios LAPPAS University of Western Macedonia, Greece

Carol Y. LU Chung Yuan Christian University, Taiwan

Spyros MAMALIS International Hellenic University, Greece

Elisavet Argyro MANOLI Loughborough University, UK

Katerina MELPHOU University of Western Macedonia, Greece

Paraskevi MENTZELOU International Hellenic University, Greece


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Giannis MITROPOULOS University of Patras, Greece

Galina MLADENOVA University of National and World Economy, Bulgaria

Ourania NOTTA International Hellenic University, Greece

Evelyn ODONKOR American University of Paris, France

Marc OPRESNIK Technische Hochschule Lübeck , Germany

Jacob OSTBERG Stockholm University, Sweden

Durdana OZRETIC-DOSEN University of Zagreb, Croatia

Angelos PANTOUVAKIS University of Piraeus, Greece

Ioannis PAPADOPOULOS University of Thessaly, Greece

Eugenia PAPAIOANNOU International Hellenic University, Greece

Andreas PAPATHEODOROU University of the Aegean, Greece

Antony PATTERSON University of Liverpool, UK

Andrea PAYARO University of Padua, Italy

Maria PETRESCU Nova Southeastern University, USA

Electra PITOSKA University of Western Macedonia, Greece

Susie PRYOR Creighton University, USA

Chatura RANAWEERA Wilfrid Laurier University, Canada

Mukesh RANGA Kanpur University, India

Philipp RAUSCHNABEL Bundeswehr University Munich, Germany

Ilias SANTOURIDIS University of Thessaly, Greece

Christos SARMANIOTIS International Hellenic University, Greece

Marina SHERESHEVA Lomonosov Moscow State University, Russia

Marianna SIGALA University of South Australia, Australia

George SIOMKOS Athens University of Economics and Business, Greece

Marios SOTERIADES University of London, UK

Georgios STALIDIS International Hellenic University, Greece

Constantinos J. STEFANOU International Hellenic University, Greece

Marcus STEPHENSON Sunway University, Malaysia


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Emmanouil STIAKAKIS University of Macedonia, Greece

Peter STOKES University of Chester, UK

Dindayal SWAIN International Management Institute, India

Kostas THEODORIDIS Manchester Metropolitan University, UK

Irene TILIKIDOU International Hellenic University, Greece

Harry TIMMERMANS University of Technology Eindhoven, Netherlands

Ana TKALAC VERCIC University of Zagreb, Croatia

Petros TOMARAS University of West Attica, Greece

Marios TRIGKAS Aristotle University of Thessaloniki, Greece

Luiz TRIGO University of Sao Paulo, Brazil

Panagiotis TRIVELLAS Agricultural University of Athens, Greece

Angelos TSAKLAGKANOS Neapolis University, Cyprus

George TSEKOUROPOULOS International Hellenic University, Greece

Rodoula TSIOTSOU University of Macedonia, Greece

Alexander TSIPOULANIDIS Berlin School of Economics and Law, Germany

George TSOURVAKAS Aristotle University of Thessaloniki, Greece

Theofilos TZANIDIS University of the West of Scotland, UK

Demetrios VAKRATSAS McGill University, Canada

Alfonso VARGAS SANCHEZ Huelva University, Spain

Christos VASILIADIS University of Macedonia, Greece

Eric VIARDOT EADA University, Spain

Maro VLACHOPOULOU University of Macedonia, Greece

Aspasia VLAHVEI University of Western Macedonia, Greece

Vasiliki VRANA International Hellenic University, Greece

Adam VRECHOPOULOS Athens University of Economics and Business, Greece

Demetris VRONTIS University of Nicosia, Cyprus

Eugenia WICKENS Northern University of Malaysia, Malaysia

Sergey YABLONSKY St. Petersburg State University, Russia


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Prodromos YANNAS University of West Attica, Greece

Fazli YILDIRIM Okan University, Turkey

Anna ZARKADA Athens University of Economics and Business, Greece

Yorgos ZOTOS Cyprus University of Technology, Cyprus


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PROGRAMME OVERVIEW

FRIDAY, September 11th 2020 12:00-12:45 Opening Ceremony and Keynote Speech

12:45-13:00 Break

13:00-14:30 Session

14:30-15:00 Break

15:00-16:30 Session SATURDAY, September 12th 2020

11:00-12:30 Session

12:30-13:00 Break

13:00-14:30 Session

14:30-15:00 Break

15:00-16:30 Session

16:30-17:00 Break

17:00-18:30 Session SUNDAY, September 13th 2020

11:00-12:30 Session 12:30-13:00 Break

13:00-14:30 Session

14:30-15:00 Break

15:00-16:30 Session

16:30-17:00 Break

17:00-18:30 Session

18:30-19:00 Closing Ceremony and Best Paper Award


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CONFERENCE PROGRAMME

FRIDAY, September 11th 2020 TIME ZONE EET

12:00-12:45

EET Opening Ceremony and Keynote Speech

Professor Christos Sarmaniotis, ICCMI 2020 co-Chair Professor Cleopatra Veloutsou, ICCMI 2020 co-Chair Professor Neil Towers, University of Gloucestershire, UK, ICCMI 2020 Keynote Speaker

12:45-13:00

EET Break

13:00-14:30 EET

Session 1.A: Consumer Behaviour/Environmental Marketing Chair: Assimakopoulos Costas, International Hellenic University, Greece

Investigating wine consumers’ behavior: the case of different generations and

purchase goals in Greece Salamoura Maria, University of the Aegean, Greece

Noomene Chaminta Gavriil, University of the Aegean, Greece The Impact of Gamification on Building Powerful Customer Engagement Drossos Dimitris, Athens University of Economics & Business, Greece

Tzamarou Stella, Athens University of Economics & Business, Greece Traceability and Innovative Technologies in Non–Wood Forest Products:

Consumer’s Behaviour and Environmental Awareness Aspects Kalfagianni Agni, Aristotle University Of Thessaloniki, Greece

Andreopoulou Zacharoula, Aristotle University Of Thessaloniki, Greece Skoufa Eleftheria, Aristotle University Of Thessaloniki, Greece

Individual Preferences for the Privacy – Security Tradeoff. The Case of the Heraklion international Airport

Messaritaki Barbara, Hellenic Open University, Greece Apostolakis Alexandros, Hellenic Mediterranean University, Greece Stergiou Dimitrios, Hellenic Open University, Greece Shabbar Jaffry, University of Portsmouth, UK

Water and energy conservation in Greece: the impact of values and attitudes Delistavrou Antonia, International Hellenic University, Greece

Tilikidou Irene, International Hellenic University, Greece Environmental unconcern and recycled paper products purchasing: the

moderated role of environmental knowledge Delistavrou Antonia, International Hellenic University, Greece

Tilikidou Irene, International Hellenic University, Greece Katarachia Androniki, University of Western Macedonia, Greece

14:30-15:00 EET

Break


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15:00-16:30 EET

Session 1.B:Marketing and Management Strategy/ Marketing and Social Media Chair: Sarmaniotis Christos, International Hellenic University, Greece

Don’t feel, think: the application of experiential marketing approach in

pharmaceutical advertising Antonova Julia, Lomonosov Moscow State University, Russia

Pakhalov Alexander, Lomonosov Moscow State University, Russia Can you feel what I feel? Corporate branding, empathy, and responsibility in a

time of COVID-19 Adil Safaa, ESSCA, France

Lecointre-Erickson Danielle, UCO, France Strategic change interventions in a global environment Rossidis I., University of the Peloponnese, Greece

Belias D., University of Thessaly, Greece Papailias S., University of Thessaly, Greece

Strategic management and performance in the international environment Rossidis I., University of the Peloponnese, Greece

Belias D., University of Thessaly, Greece Papailias S., University of Thessaly, Greece

Social media adoption & advertising in B2B context: a case study of a mining industry on facebook and instagram

Nikolaidou Sevasti, International Hellenic University, Greece Papaioannou Eugenia, International Hellenic University, Greece Assimakopoulos Costas, International Hellenic University, Greece

SATURDAY, September 12th 2020

11:00-12:30 EET

Session 2.A: Services Marketing/Entrepreneurship Chair: Papaioannou Eugenia, International Hellenic University, Greece

Complying marketing communication techniques based on patient’s gender, age

and marital status effects on satisfaction from a public hospital Kamenidou Irene, International Hellenic University, Greece

Mamalis Spyridon, International Hellenic University, Greece Mylona Ifigeneia, International Hellenic University, Greece Bara Evangelia, International Hellenic University, Greece

Examining Cultural Differences in Evaluating Luxury Hotels Tsiotsou Rodoula, University of Macedonia, Greece Transformative Service Research and (service) well-being: a consumer’s

perspective Ungaro Veronica, Roma Tre University, Italy

Di Pietro Laura, Roma Tre University, Italy Guglielmetti Mugion Roberta, Roma Tre University, Italy Pasca Maria Giovina, Roma Tre University, Italy Renzi Maria Francesca, Roma Tre University, Italy


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The 8 p’s marketing mix for private secondary learning services providers in Greece

Apostolou George, International Hellenic University, Greece Gounas Athanasios, International Hellenic University, Greece Papatsimpas Achilleas, International Hellenic University, Greece Gouna Ourania, International Hellenic University, Greece

A cross-country comparison of entrepreneurial efficiency and innovation performance

Mitropoulos Panagiotis, University of Patras, Greece Mitropoulos Ioannis, University of Patras, Greece

Crowdfunding Projects on a Recovery Economy and Their Success Factors Theocharis Dimitrios, Mediterranean College, Greece

Tsekouropoulos Georgios, International Hellenic University, Greece Sarmaniotis Christos, International Hellenic University, Greece

12:30-13:00

EET Break

13:00-14:30 EET

Session 2.B: Branding and Destination Image Chair: Cleopatra Veloutsou, University of Glasgow, UK

Using a local business network to enhance the brand image of a tourism

destination: the case of “Cretan Hands” Krasanaki Vasileia, University of the Aegean, Greece

Salamoura Maria, University of the Aegean, Greece Kyriakaki Anna, University of the Aegean, Greece

The image of Jerusalem’s Old City as a tourist destination: The existence of the spiritual dimension

Bình Nghiêm-Phú, University of Hyogo, Japan The interaction of destination image, brand globalness, and ethnocentrism with

consumers’ purchase intention: A moderated mediation model Theodorakioglou Fotini, University of Macedonia, Greece

Papadopoulou Evanthia, University of Macedonia, Greece Hatzithomas Leonidas, University of Macedonia, Greece Boutsouki Christina, Aristotle University of Thessaloniki, Greece

Neuromarketing as a Business Strategy in Decision Making Process of Tourism Destination

Halkiopoulos C., University of Patras, Greece Antonopoulou H., University of Patras, Greece Aroutzidis A., University of Patras, Greece

Positioning an emerging wine route in the Island of Crete: Interpreting the wine tourism market and its implications for marketing

Triantafyllou G., Hellenic Mediterranean University, Greece Apladas G., Hellenic Mediterranean University, Greece Strataki E., Hellenic Mediterranean University, Greece

How Web of Science is shaping the researches on publications on wine tourism: Bibliometric analysis approach

Triantafyllou G., Hellenic Mediterranean University, Greece Toanoglou M., Woosong University, South Korea


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Strataki E., Hellenic Mediterranean University, Greece Rahul Pratap Singh Kaurav, Prestige Institute of Management, India

14:30-15:00

EET Break

15:00-16:30 EET

Session 2.C: Marketing and Social Media/Digital Marketing Chair: Nanos Ioannis, International Hellenic University, Greece

The influence of social media on the Greek Millennials’ (Gen Y) travel behavior Constantoglou Mary, University of the Aegean, Greece

Trihas Nikolaos, Hellenic Mediterranean University, Greece Zouli Margarita, Hellenic Open University, Greece

What does sustainable luxury consist of and how is it linked to brand experience? An examination of social media posts

Koronaki Eirini, University of Patras, Greece Theodoridis Prokopis, University of Patras, Greece

The impact of Instagram Influencers on purchase intention and behavior Arsenis Thomas, University of Thessaly, Greece

Chatzopoulou Evi, University of Patras, Greece Chatbot tools evaluation Gkikas Dimitris, University of Patras, Greece

Theodoridis Prokopis, University of Patras, Greece Tzavella Georgia, International Hellenic University, Greece Vlachopoulou Georgia, International Hellenic University, Greece Kondili Isidora, International Hellenic University, Greece Tzioli Melpomeni, International Hellenic University, Greece

Integrated Marketing Communications: Pushing the Boundaries through Digital Technologies

Koukopoulos Anastasios, Athens University of Economics and Business, Greece Vrechopoulos Adam, Athens University of Economics and Business, Greece

Instagram Multimedia Contents’ Analysis using Big Data Algorithms: Perspectives in Digital Marketing

Halkiopoulos C., University of Patras, Greece Papadopoulos D., University of Patras, Greece Theodorakopoulos L., University of Patras, Greece

The Use Of Social Networking In Higher Education, -The Case Of Greek Universities

Eugenia Papaioannou, International Hellenic University, Greece Ioannis Nanos, International Hellenic University, Greece Costas Assimakopoulos, International Hellenic University, Greece Nikoleta Tsirika, International Hellenic University, Greece Despoina Kallinikidou, International Hellenic University, Greece

16:30-17:00

EET Break

17:00-18:30 EET

Session 2.D: Human Resources/General Chair: Sarmaniotis Christos, International Hellenic University, Greece


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Employing Machine Learning for Identifying Recruitment and Positioning Parameters Affecting Total Organizational Performance

Pampouktsi Panagiota, Ionian University, Greece Avdimiotis Spyridon, International Hellenic University, Greece Kermanidis Katia Lida, Ionian University, Greece Avlonitis Markos, Ionian University, Greece

A Human Resources’ Selection and 2-way Positioning Evaluation System in Public Sector

Pampouktsi Panagiota, Ionian University, Greece Avdimiotis Spyridon, International Hellenic University, Greece Avlonitis Markos, Ionian University, Greece

A niche market in Greeks private secondary education learning services Gounas Athanasios, International Hellenic University, Greece

Papatsimpas Achilleas, International Hellenic University, Greece Apostolou George, International Hellenic University, Greece Gouna Ourania, International Hellenic University, Greece

The use of neuromarketing in e-commerce: a literature review research Seremetidis Panagiotis, International Hellenic University, Greece

Papaioannou Eugenia, International Hellenic University, Greece Nanos Ioannis, International Hellenic University, Greece

Public Relations of Hellenic Police: Actions and degree of acceptance by society Kotzaivazoglou I., International Hellenic University, Greece

Lehauton D., General Police Directorate of Thessaloniki, Greece Assessing satisfaction and quality of life of the elderly served by the program

"Help at Home". The case of Serres Municipality Kyrtasoglou Margarita, International Hellenic University, Greece

Vrana Vasiliki, International Hellenic University, Greece Karavasilis George, International Hellenic University, Greece Kehris Evangelos, International Hellenic University, Greece

SUNDAY, September 13th 2020

11:00-12:30 EET

Session 3.A: Tourism Marketing and Management Chair: Papaioannou Eugenia, International Hellenic University, Greece

You refurbish it and they will not come. The case of locals’ non - attendance at

the Heraklion Archaeological Museum, Crete Apostolakis A., Hellenic Mediterranean University, Greece

Viskadouraki I., Hellenic Mediterranean University, Greece Augmented Reality at Cultural Sites: Capturing Greek Visitors' Perspectives Kourgiantakis M., Hellenic Mediterranean University, Greece

Kampitaki M., Hellenic Mediterranean University, Greece Apostolakis A., Hellenic Mediterranean University, Greece

Mixed Reality Tourism Destination: Pulling or Pushing the New Generations? Paliouras Dionysios, International Hellenic University, Greece

Eleni Mavragani, University of Macedonia, Greece Cognitive and Behavioral Perspectives in Digital Marketing: A New Challenge in

Tourism Industry


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Halkiopoulos C., University of Patras, Greece Giannoukou I., University of Patras, Greece Gkintoni E., University of Patras, Greece

M-Tourism Information Systems as an Innovative Tools of Contemporary Marketing

Halkiopoulos C., University of Patras, Greece Giotopoulos K., University of Patras, Greece Kitrou K., University of Patras, Greece

The end of Millennials and the Generation Z: Differences, interactions and consumption patterns in the Greek touristic reality

Souki Spyridoula – Dimitra, Hellenic Open University, Greece Kontis Alexios-Patapios, University of the Aegean, Greece

12:30-13:00

EET Break

13:00-14:30 EET

Session 3.B: Retail Marketing/Supply Chain Management Chair: Delistavrou Antonia, International Hellenic University, Greece

Potentials and Use Cases of Digital Lean Supply Chain and Operations

Management Tsipoulanidis Alexander, Berlin School of Economics and Law, Germany The development of convenience stores in a turbulent era Zairis Antonis, Neapolis Pafos University, Cyprus Antecedents and consequences of customer-salesperson interaction’s quality in

physical retail stores Pacheco Bárbara, University of Minho, Portugal

Azevedo Antonio, University of Minho, Portugal A grounded theory study on role of retailers during brand scandal Kapoor Sunaina, Indian Institute of Foreign Trade, India

Banerjee Saikat, Indian Institute of Foreign Trade, India Environmentally Sensitive Strategies and Customer Experience in Omnichannel

Retailing Sfakianaki Emmanouela, Athens University of Economics and Business, Greece

Vrechopoulos Adam, Athens University of Economics and Business, Greece Lazaris Chris, Athens University of Economics and Business, Greece

Personalised offer recommendations in retail combining factor and cluster analysis neural networks and graph databases

Stalidis George, International Hellenic University, Greece Delianidi Marina, International Hellenic University, Greece Christantonis Konstantinos, International Hellenic University, Greece Kaplanoglou Pantelis, International Hellenic University, Greece Karaveli Ifigenia, International Hellenic University, Greece Katsalis Alkiviadis, International Hellenic University, Greece Siomos Theodosios, International Hellenic University, Greece Salampasis Michael, International Hellenic University, Greece Diamantaras Kostas, International Hellenic University, Greece

From Convenience and Necessity to Aesthetics and Emotions in Determining Pharmacy Retailing Loyalty


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Tsogas Markos, University of Piraeus Greece Chatzopoulou Evangelia, University of Patras Greece Kyriakou Marina, University of Piraeus Greece

14:30-15:00

EET Break

15:00-16:30 EET

Session 3.C: Sports Marketing/Consumer Behaviour Chair: Nanos Ioannis, International Hellenic University, Greece

Attitudinal & behavioural constructs towards sport sponsorship Koronios Konstantinos, University of the Peloponnese, Greece

Ntasis Lazaros, University of the Peloponnese, Greece Douvis Ioannis, University of the Peloponnese, Greece Dimitropoulos Panagiotis, University of the Peloponnese, Greece Kriemadis Athanasios, University of the Peloponnese, Greece Papadopoulos Andreas, University of the Peloponnese, Greece

The Effect of Service Quality on Spectators Perceived Value in Professional Football

Papadopoulos Nikolaos, International Hellenic University, Greece Kargidis Theodoros, International Hellenic University, Greece

Drivers of word of mouth for the sponsor’s brand: An empirical study on Manchester United satellite fans in Malaysia

Tsordia Charitomeni, University of Patras, Greece Papadimitriou Dimitra, University of Patras, Greece Anagnostopoulos Christos, University of Central Lancashire, UK

Impacts of hosting a sport event in a destination loyalty. Case Study: The Athens Classic Marathon

Dionysopoulou Panagiota, Ministry of Tourism, Greece Kasimati Evangelia, Bank of Greece, Greece Tzortzatos Christos, Hellenic Open University, Greece

Waiting to be served: Analyzing customer waiting experience in the banking sector in an emerging economy

Iddrisu Mustapha, University of Ghana Legon, Ghana Mahmoud Abdulai Mahamoud, University of Ghana, Ghana Mensah Albert Kobby, University of Ghana, Ghana

16:30-17:00

EET Break

17:00-18:30 EET

Session 3.D: Consumer Behaviour/ Marketing and Management Strategy Chair: Tsekouropoulos Georgios, International Hellenic University, Greece

Consumer innovativeness: user experience with artificial intelligence services Lui Márcio de la Cruz, Centro Universitário da FEI & UNINOVE, Brazil

De Oliveira Mauro Jose, Centro Universitário da FEI & UNINOVE, Brazil Tarraço Elisangela Lazarou, Centro Universitário da FEI & UNINOVE, Brazil Bernardes Roberto Carlos, Centro Universitário da FEI & UNINOVE, Brazil


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Ponchio Mateus Canniatti, ESPM, Brazil Borini Felipe Mendes, USP, Brazil

Organic foods consumers’ attitudes towards an innovative traceability system Apostolidou Ioanna, Aristotle University of Thessaloniki, Greece

Liltsi Petroula, Aristotle University of Thessaloniki, Greece Anastasiadis Foivos, Aristotle University of Thessaloniki, Greece Michailidis Anastasios, Aristotle University of Thessaloniki, Greece

The effect of perceived financial well-being on domestic product purchase during covid-19: moderating role of prosocial consumer ethnocentrism and income

Paylan Mehmet Ali, Bilecik Şeyh Edebali University, Turkey Kavas Yusuf Bahadır, Bilecik Şeyh Edebali University, Turkey

Constructing consumer-brand relationships for luxury brands: the role of the omni-channel experience and perceived uniqueness

Vlachvei Aspasia, University of Western Macedonia, Greece Koronaki Eirini, University of Western Macedonia, Greece Rodriguez-Garcia Anngie Alejandra, Rennes School of Business, France

Determining the differences in price perception according to discount level and social classes

Atılgan Kalender Özcan, Mersin University, Turkey Koç Onur, Mersin University, Turkey

Humble communication of sustainability: sloppiness or strategy of the SMEs in the food industry?

Paola Signori, University of Verona, Italy Daniel J. Flint, University of Tennessee, USA

18:30-19:00

EET Closing Ceremony and Best Paper Award

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