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MARKETING STRATEGY OF

PIZZA HUT

Group

Members :

PRASHANT(28)

PUSHPENDRA(31)

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OBJECTIVE,METHODOLOGY TO KNOW ABOUT THE MARKETING

STRATEDY WHICH THEY FOLLOW TO

ATTRACT THE CONSUMERS. THE DATA IS COLLECTED FROM

PIZZA HUT SPROAD,SECUNDERABAD.

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Some Quick Facts Pizza Hut is one of the flagship brands

of Yum! Restaurant Int. which also hasKFC, Taco Bell, A&W and Long JohnSilvers under its umbrella.

It is the worlds largest pizza chain withover 12,500 restaurants across 91

countries. First Indian outlet opened in June 1996

in Bangalore.

In India, Pizza Hut has 139 restaurants

across 36 cities.

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Marketing Mix

Starters

Pizza

Pasta

Salads

Beverage Deserts

Products

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Pizza Hut has successfully used thehigh/low pricing strategy when settingthe retail price of its products.

Pan Pizzas start at just Rs 65, which isprobably among the lowest in the world.

Price

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Indian toppings and vegetarian pizzas

Flavours like Chicken Tikka, Spicy Korma

and the Tandoori. Worlds 1st 100 % vegetarian Pizza Hut --

Ahmedabad,Surat and Mumbais Chowpatty.

Special Jain menu sans root-based

ingredients.

Dressings on salads are completely egg-less.

First to deliver Pizza in OUTER SPACE.

Promotion

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Place

The ambience is vibrant and casual whichappeals to young people.

The seats, couches are comfortable to sit.

Nice music is being played in thebackground.

Last but not the least- THE BELL- Thepizza hut tradition to say thank you whenyou ring the bell.

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Customer Service

Best pizzas under one roof

Providing uncompromising product quality,

offering customers the highest value formoney and giving service that is warm,friendly and personal.

Unique dining experience.

Customer mania - the kind of service thatensures that every visit of the customer isa memorable one.

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Communication

Mix

Advertising

Pizza Hut spends approx Rs 10-12crore

Palat pizza commercial in Hinglish

Celebrity Javed Jaffari advertisement

Sales Promotion

Combo Meals Coupons

Contests

Arranged marriage commercial in

Indian settings

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Marketing Strategy

Pizza Huts marketing strategy is very

simple: we want to satisfy our customerby offering them the best.

C.H.A.M.P.S

(Cleanliness, Hospitality, Accuracy,

Maintenance, Product quality andSpeed)

3Fs ( Fun, Friendly and Familiar)

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Target

Markets

Target audience is basically anyone andeveryone who loves to eat pizzas.

Age group of 12 to 30.

Pizza has long been targeted to families,because of the convenience that ispresent when serving pizza to a group.

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COMPETITORCOMPARI

SION

Pizza Hut Dominos

Think Global act Local Think local act regional

First to introduce localized First to offer country

menu. wide Hunger helpline.

48%

20%

32%

Pizza Hut

Domino's

Others

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FUTURE

PLAN

S To move beyond big cities.

Tie up with local and popular brands.

To develop local supply chain.

To customize product offering.

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