804um Presentation brief
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Brand make it matter...make a difference Environment Vision Identity
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Transcript of 804um Presentation brief
Brand
make it matter...make a difference
Environment
VisionIdentity
context
400 years of legacy and counting
the emergingamerican
city
2011
R I C H M O N D : I N O N E Y E A R
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Apple introduces the first low cost microcomputer system with a video terminal and 8K bytes of RAM on a single PC card! Introducing Apple II Origi-nal Apple II What every educator should know about desktop computers. The home computer that’s ready to work, play and grow with you. We’re look-ing for the most original use of an Apple since Adam A is for Apple How to buy a Personal Computer Welcome IBM. Seriously. What’s the ‘e’ stand for?What kind of man owns his own computer? It takes minutes of practice to make Macintosh do this. Introducing Macintosh. What makes it tick. And talk. It does more, It costs less. It’s that simple Of the 235 million people in America, only a fraction can use a computer... Introducing Macintosh. For the rest of us. iThink, therefore iMac. Hello. Again. The iMac to Go. Where did the computer go? From the creators of iPod. The most affordable Mac ever.Now showing. The new iMac G5 Small is Beautiful The new, all-in-one iMac You can’t be too thin, Or too powerful. A little Mini. A lot of Leopard The ultimate all-in-one. Now shipping with Leopard More Power. Thinly disguised. Beauty. Brains. And now more brawn. The all-in-one for everyone. Faster. Greener. Still mini. Bril-liance, squared. Small is huge. It’s a good time to be a desk. The ultimate all-in-one. Now with the ultimate display.The new, mightier mini.The plot thins Two Brains are better than one Rips through digital video faster than Pentiums can say “uncle” Less is more The world’s fastest computer Sends other UNIX boxes to /dev/null Higher Resolution. Better Mileage Meet the family. Now complete. Power Mac G5. The power of four. Everything2 Same lovable MacBook. New lovable speed Vroom with a View State-of-the-art meets state-of-the-art. MacBook Pro now shipping with Leopard Same lovable MacBook. New amazing OS. MacBook now shipping with Leopard There’s something in the air Thinnovation Book smart Nimble, meet quick. Rapid transit Meet the next generation of notebooks. Redesigned. Reengineered, Re-everythinged. The new MacBook Air. Better graphics. More storage. Yet still the world’s thinnest notebook. Thin as always. Faster than ever. An even quicker study. The new MacBook Pro family. The notebook you love. In a whole new edition” (2009) used on apple.com to promote the new Unibody polycarbonate MacBook in late 2009.1,000 songs in your pocket. Mini. The next big thing. Teeny doesn’t mean weeny. The best keeps getting better 10,000 songs in your pocket. Paint it black. Life is random. Do not eat iPod shuffle Give chance a chance. Random is the new order. Enjoy uncertainty. 1,000 songs. Impossibly small. One more thing... Watch your music 15,000 songs. 25,000 photos. 80 hours of video. Give music. The best digital jukebox and #1 music download store. Now with video. Which iPod are you? Home stereo. Reinvented. Back for an encore. Tune your run. Completely remastered. Clip and go. Put some music on. Movies, TV shows, games, and music. Now playing on an iPod near you. Put a different kind of change in your pocket. Put a thousand thanks in their pocket. Put some color on. Give the gift of iPod. Meet the best iPods ever. A little video for everyone. Hold everything. A new gig for iPod shuffle Now there’s even more to touch. Play more than music. Play a part. Everybody Touch What’s new to touch Tap into what’s new Now there’s even more to touch Pump up the volume. iPod Touch Now in 32GB So much to touch. Get your groove on. In four new color “nano-chromatic” and Rockalicious” One size fits all. The funnest iPod ever Millions of songs. Thousands of videos. Hundreds of games. Small Talk. Next level fun. Nano Shoots Video. Your Top 40,000. Rip. Mix. Burn. Rock and Roll will never die. It is, however, being reborn. The best Windows app ever. Hell Froze Over. Welcome to the digital music revolution. Drink. Win. Play. Welcome to the entertainment center of your world. Give the gift of music for the holidays. The entertainment center of your world. American Idol on iTunes. Discover iTunes 8. Rediscover your music. iTunes 8. The entertainment capital of your world” That’s entertainment.What’s an Intel chip doing in a Mac? A whole lot more than it’s ever done in a PC. Rosetta. The most amazing software you’ll never see. Imagine the Possibilities. Faster now comes standard Better than ever” The internet in your pocket. Touching is believing The word “hello” iPhone Apple reinvents the phone Say Hello to iPhone” Talk about big. iPhone now in 16GB. More music. More video. More iPhone. The iPhone you’ve been waiting for. The first phone to beat the iPhone. Twice as fast, for half the price The most advanced mobile OS. Now even more advanced. 25,000 apps. And counting. The fastest, most powerful iPhone yet. There’s an app for just about anything Applications unlike anything you’ve seen on a phone before Your iPhone gets better with every new app. YouTube, Meet Apple TV If it’s on iTunes, it’s on your widescreen TV Movie rentals and much more Now Playing: HDTV shows and more. Even More to Do It’s the biggest thing to happen to Macintosh since the Macintosh The future is here Wildly innovative The evolution of the species Change your stripes Redmond, start your photocopi-ers Redmond, we have a problem This should keep Redmond busy. Introducing Longhorn. Add a new Mac to your Mac Hello, Tomorrow Go Beyond Vista: It’s Time to Get a Mac. The Next Big Things Rock Solid Foundations It’s Here. It’s Real. It’s Amazing. Leopard, Every One’s an Ultimate Core innovation The world’s most ad-vanced operating system. Finely tuned. Leopard Server. Simply Powerful.” Connecting your business.” New features. New ways to collaborate. Simpler than ever.”
THINK DIFFERENT
walk the talk
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News and Interesting StuffQ109
Welcome to our quarterly newsletter.We love design. We are passionate about the
design work we do. We also want to share our experience with some of the people we
cross paths with. Here is what we have been up to and who we find inspiring.
VisionIdentityBrand
Environment
1623 West Broad StreetRichmond, VA 23220
804.249.1220www.fraserdesignassociates.com
Follow Us!www.fraserdesignassociates.com
fraserdesignblog.blogspot.comwww.flickr.com/fraserdesign
www.twitter.com/fraserdesign
inspiring
Mountain Lumber
These guys were green before green was the new black. They have brilliant flooring and lumber, but also great vision. We have been fortunate to design their new exhibit/showroom in Charlottesville which opens in April. Willie Drake, the founder is the ultimate wood whisperer. He can spot heart pine through many layers of soot, paint or other debris. This company is going to make a big noise in the coming year.www.mountainlumber.com
Richmond Pro Cycling
Craig Dodson and I are both passionate fans of cycling, triathlon and all endurance sports. So we were happy when Craig tapped us to help articulate the vision around a new paradigm in professional cycling. Craig has inspred us with his unique ideas and approach to professional cycling. Together with our friends Endorphin Fitness and Carytown Bicycles, Richmond is an emerging leader in the growing cycling and multisport trend in the country.www.richmondprocycling.com
The Faison School We learned of the Faison School last year as we were asked to help prepare for their annual fundraising gala the the Charles Luck Stone Center. This school for autistic children inspires us in many ways. Addressing a growing crisis confronting the next generation, The Faison School operates with bold vision, community engagement and passion.www.thefaisonschool.org
unveiling
Charles Luck Stone Center
We look forward with anticipation to the opening of the Charlotte location for the Charles Luck Stone Center. The Richmond and Sterling locations have taught us alot and we are certain this new market will provide inspiration around this leading brand in the stone industry. We have been impressed by the skill and craftsmanship of the masons on the project
St Seraphim of Sarov Perhaps the project that has taught us the most. The history of Eastern Orthodox architecture is rich and diverse. It is as ancient and classic style and contemporary manifestations are fascinating. We look forward to the ground breaking of this new building that elevates the role of design as a component of faith and worship.
Mountain Lumber Creating a showroom that pushes the conventional ides of reclaimed lumber, we are featuring an elliptical backlit heart pine wall as the centerpiece. Working with Gaston & Wyatt in Charlottesville, we previewed the prototype pictured here recently. Located in downtown Charlottesville, this showroom will be a catalyst for a new brand identity and presence to the design community and will expolire their materials in new and inventive ways.
eventing
thanks for reading! check out our new blog! fraserdesignblog.blogspot.com
Spring! The Marvin Lang Bulding, our studio, turns out to be a great event space. We will have regular openings to promote the work of friends and collaborators. When the weather turns we will welcome Spring with a great show. More to come.
VCU Dept of Interior Design Part of the Mission of Fraser Design is to engage the University and build a bridge between the academic and professional community. The department is using our studio for a design studio project. We can't wait to jury some of the inventive ideas for our building.
Creative Change Center'Revolution, not Evolution: New paradigms in commerce, brand articulation and creativity as components of contemporary business vision. A case study of the Charles Luck Stone Center’ will be our presentation at the Brekfast Club in March, to be held here in the studio. C3 is a Richmond asset and we encourage everyone to participate in their programs. www.c3richmond.org
Sharing Vision Identity Brand and Environment is the subject of our lecture series. Using case studies we investigate these interwoven and interdependent elements that are essential to promoting great ideas. The landscape of the corporate, retail and hospitality market is rapidly changing, we want to help people keep up!
PROJECT OVERVIEW AND TIMELINEThe Greater Fulton Community Vision and Agreement emerged from a partnership between Virginia Local Initiatives Support Corporation (Virginia LISC), the Neighborhood Resource Center of Greater Fulton Hill (NRC) and the residents of the Greater Fulton community, which includes the neighborhoods of Fulton, Fulton Hill and Montrose Heights. In the summer of 2010, Virginia LISC and the NRC agreed to initiate the creation of a Community Vision for the three East End neighborhoods comprising Greater Fulton. During the late summer and fall of 2010, residents of the Greater Fulton community and external stakeholders representing various city agencies and nonprofit organizations in Richmond worked together to craft an initial vision document. The Community Vision describes existing and desired future conditions for the Greater Fulton community in Richmond’s East End. It was created through a community engagement process which helped to uncover and build upon the ideas
and desires of residents and other local stakeholders. The Community Vision is intended to be a catalyst for continued community engagement – and to provide a new starting point for the community, the City of Richmond and other partners to strengthen Greater Fulton. As a starting point, the Community Vision is designed to be a working document that is reviewed and revised as the community leaders from Greater Fulton move forward to initiate the initiatives, programs and activities outlined in this document. As more residents are engaged in the implementation of this Community Vision, and progress is made on specific elements of the document, it is anticipated that new ideas and opportunities will be identified for future action.
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY
I M P L E M E N T A T I O N
RFPInterview
September 1
Hire Community
OrganizerSeptember 1
Project kick-off
bike tourSeptember 17
Community Visioning
October 21
Community Visioning
October 10
Civic Association
MeetingOctober 13
StakeholderSessionOctober 17
Teen DiscussionOctober 24
KidsDiscussionOctober 28
Design Days
November 11 & 12
Draft PlanDeliveryDecember 9
Final DraftReport
January
LISC Grant
July
Final ReportMarch
FEBRUARY MARCH
STARK
MCDONOUGH
GLADWELL
OBAMA
ARUP
PINK
PENTAGRAM
WIRED
HBR
NYLON
METROPOLIS
W
FAST COMPANY
DWELL
ELLE
SATURN
FAISON SCHOOL
W HOTELS
VIRGINCHARLES LUCK
ENDORPHIN FITNESS
APPLE
ZAPPOS
LIVESTRONG
WALMART
whatwhy
who caresmanifesto
Vision
VisionIdentity
BrandVisionIdentity
BrandEnvironment
VisionIdentity
Brand
make it matter...make a difference
Environment
VisionIdentity
Richmondis...
visual strategy | creative direction | communication | education | brand development | interior | architectural | product design
education ||product design
1623 west broad street | richmond virginia 23220 | 804.249.1220 | www.fraserdesignblog.com
WE ARE RELENTLESSLY
CREATIVE
WE LOVE DESIGN
BECAUSE IT MATTERS
we are designers & creative consultants who develop, strategize & articulate vision, brand, identity & environment. our studio is a palette for collaboration & innovation. located in downtown richmond virginia, we work everywhere.
DESIGNWILL SAVE THE
WORLD.REALLY.
WHAT IS YOUR MANIFESTO
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