80026090 Coffee Club Network
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© Copyright P&A80026090
Carlos Henrique Jorge BrandoP&A - Radiumsystems – June 2008
FLICKCOFFEE, COFFEETUBE, MYCOFFEE.COM, FACECOFFEE, ORKOFFEE,
COFFEECLUBNETWORK
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INTERNET 2.0 IS VERY, VERY, VERY DYNAMIC
© Copyright P&A
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SOCIAL NETWORKS
STRUCTURED
LOOSE
STRUCTURED
LOOSE
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COFFEE
• thousands of coffee related users searching for coffee photos in more than 3,000 communities
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COFFEE• many coffee related videos scattered in
the network• no coffee groups
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myCOFFEE.com• coffee related music, bands and people• little else about coffee
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COFFEE• Over 500 coffee related groups from
companies to themes• groups mostly do not interact with each
other
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OFFEE• coffee related communities with more than
50,000 users• mostly light, irreverent comments and
dialogs
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• all coffee related subjects and gadgets in other networks…• together in an exclusive network created for
coffee lovers
WHAT IF WE “BLEND” THEM ALL WITH A COFFEE FOCUS?
COFFEECLUBNETWORK
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COFFEECLUBNETWORK
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HOW TO JOIN THE
COFFEECLUB
NETWORK?
- accept invitation or enter site www.promotionetwork.com www.coffeeclubnetwork.com
- sign up
- login
- join favorite communities
COFFEECLUBNETWORK
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COFFEECLUBNETWORK
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LINK TO SITE
LINK TO SITE
DISCUSSION FORUM
VIDEO
PRESENTATION
http://www.ico.org/
- on-line members
- ICO Guide
- consumption clock
COFFEECLUBNETWORK
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LINK TO SITE
COFFEECLUBNETWORK
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LINK TO SITEPositively Coffee
LINK TO SITEICO-News From The Executive Director
DISCUSSION FORUM
KEY ISSUES: Producting Countries
VIDEOJust Coffee
PRESENTATIONEspresso Shots
COFFEECLUBNETWORK
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COFFEECLUBNETWORK
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COFFEECLUBNETWORK
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COFFEECLUBNETWORK
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HOW TO POST- click on add
- insert a title
- insert a description
- insert address (URL)
- save
ACCESS “HELP” IF NEEDEDCOFFEECLUBNETWORK
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HELP
COFFEECLUBNETWORK
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• surveys• widgets• videos• others
Institutions
Business
Themes
NameCityCountryNameCityCountry
NameCityCountry
COFFEECLUBNETWORK
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COFFEECLUBNETWORK
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HOW TO ENTER A COMMENT- click on existing topic
- click on reply
- enter a title
- enter content
- save
ACCESS “HELP” IF NEEDEDCOFFEECLUBNETWORK
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•click on existing topic
COFFEECLUBNETWORK
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• click on reply
COFFEECLUBNETWORK
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- enter a title
- enter content
- saveCOFFEECLUBNETWORK
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HOW TO ENTER A TOPIC- click on new topic
- enter a title
- enter content
- save
ACCESS “HELP” IF NEEDED,
COFFEECLUBNETWORK
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•click on new topic
COFFEECLUBNETWORK
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- enter a title
- enter content
- saveCOFFEECLUBNETWORK
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description of the network
your profile
description ofa community
COFFEECLUBNETWORK
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HELP
- FREQUENTLY ASKED QUESTIONS (FAQ)• main questions asked by users • respective answers
- ASSISTANCE• update yourself about the environment • interact with other users and managers
COFFEECLUBNETWORK
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COFFEECLUB COMMUNITIES
DO YOU WANT TO BECOME THE MEDIATOR OF ONE OF THESE
COMMUNITIES?
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COFFEE PROMOTION IDEAS
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- discuss coffee promotion issues- propose ideas- vote on new ideas
- provisional mediator: P&A- seeking permanent mediator
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GROWERS & ORIGINS- growers’ space to discuss and exchange
experiences- meeting point for growers and associations /
cooperatives
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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CERTIFIED, ORGANIC AND OTHERS- certification issues- exchange experiences (consumers, certifiers,
consultants, growers…)
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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COFFEE RESEARCHERS’ FORUM- agronomy, technology, science, innovation-a place to exchange ideas and projects and to promote innovation
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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AROUND THE CUPPING TABLE- cuppers’ discussion forum-exchange information and meet cuppers around the coffee world
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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TRADING MATTERS- coffee trading, warehousing, financing, logistics- business opportunities- meet traders and coffees around the world
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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ROAST MASTERS- grinding and roasting techniques- blends- marketing strategies
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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THE ART OF ESPRESSO- for espresso lovers- techniques and innovation- blends and quality
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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HOT & COLD BEVERAGES- new ideas, ingredients and products- exchange experiences and give your opinion on
new products
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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BARISTA WORLD- baristas’ meeting point in the web- exchange experiences- job opportunities and competitions
- mediator: Edgard Bressani
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PROMOTE YOUR COFFEE- the ideal marketing channel for everyone to show
their coffees, brands, etc- green, R&G, soluble…
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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MY FAVORITE COFFE- give your opinion- find the best brands and vote- help your peers and learn more about coffee
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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COFFEE & HEALTH- discussion forum- publish new findings- positively coffee site promotion / link
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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COFFEE & TRAVEL- coffee places to visit- exchange information about coffee spots- meet others who love travel… and coffee
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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COFFEE ART- create a virtual coffee art gallery- meet coffee artists around the world
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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COFFEE ADVERTISING- post videos, photos, billboards, etc. related to
the coffee world- publish your own coffee advertisement idea
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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COFFEE IMAGES- have a photo of your farm, cup, people, yourself,
anything about coffee?- this is the place to share it with the world
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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COFFEE MUSIC- is there anything better than a cup of coffee and
your favorite song?- what is your favorite music style?
DO YOU WANT TO MEDIATE THIS COMMUNITY?
- provisional mediator: P&A- seeking permanent mediator
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MY COFFEE PLACE- where am I in the coffee world?- what is my favorite coffee space? - meet coffee lovers like you
- mediator: Mauricio Galindo International Coffee Organization (ICO)
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WHAT IS THE ROLE OF THE MEDIATOR?
- invite members, your friends and start community- post topics, photos, videos, etc…- promote members’ interaction- support members in your community-manage your community, or else it won’t
grow and last- interact with other communities in the
network
HAVE FUN DOING YOUR JOB!
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WHAT A MEDIATOR HAS TO KNOW?
- How to invite real life contacts to join CoffeeClub Network
- technical knowledge:• some HTML to link his community with
other networks and sites• some HTML to post videos, photos and
other widgets-most important: be open to learn how to
operate in a new environment
HAVE FUN DOING YOUR JOB!
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WHY BECOME A MEDIATOR?
-meet coffee contacts and friends- interact with potential clients and partners- expand your network of contacts- enlarge your coffee knowledge
- promote yourself• your work• your company
- do business and make money
PROMOTE YOURSELF, YOUR IDEAS,YOUR COMPANY, YOUR BUSINESS...
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CREATE YOUR OWN COMMUNITY
- communities available if you want to become a mediator- if you have a different idea and want to
discuss a different coffee related subject…- go ahead and create your own community- create your own coffee space• personal• private / professional• business / company• association• you name it
PROMOTE YOURSELF, YOUR IDEAS,YOUR COMPANY, YOUR BUSINESS...
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www.coffeeclubnetwork.com
COFFEECLUBNETWORK
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www.coffeeclubnetwork.com
THANK YOU!
COFFEECLUBNETWORK