8 Ways You Need to Be Using Facebook Live For Your Business
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Transcript of 8 Ways You Need to Be Using Facebook Live For Your Business
Rebekah Radice Vincenzo Landino@RebekahRadice
@vincenzolandino
Amy Schmittauer @schmittastic
WITH FACEBOOK LIVE, connect
with YOUR
AUDIENCE with THE PUSH OF
A BUTTON.
Why Facebook Live Video Is a Must for Your
Business • People spend 3x longer watching Live video
• People post 75% more video to Facebook than they did 1 year ago
• The number of videos showing up in people’s news feeds has increased by 360% since 2015
share what's happening in your industry
1
•Share important and newsworthy facts
•Share interesting updates or industry trends
•Tell your story•Become a resource Source: https://www.facebook.com/aftermarq
Tease New Products
2
Give your fans a sneak peek of a product or service you’re about to release.
Share unique ways to use your product. Build hype!
Announce special events or new products - give viewers a sneak peek!
Ask your viewers questions - acknowledge them!
Share Quick Tips 3
Talk about a useful tip your followers can use. It should be practical and actionable.
Make these short, bite-sized, and easy to implement.
Source: https://www.facebook.com/lewishowes
Create something that’s short, easy to share and embed. Source: https://www.facebook.com/postplanner
Give a behind the scenes look at your business
4
Your audience loves to go behind the scenes.
Share what might be typically “off limits.”
Show how the team works, plays, and interacts with each other and the community.
Source: https://www.facebook.com/adobespark
Promote Your Upcoming Event
5
Build up audience anticipation through a countdown to your Facebook Live event.
Start promoting the event a few days before it starts.
Stream live events6
If you’re at a conference, a concert, or live event - share a glimpse into your world.
Source: https://www.facebook.com/pegfitzpatrick.author/
● Be clear in your description
● Tell viewers what to expect
● Don’t forget to engage with the audience while you’re Live
● Keep an eye on comments - answer live
Answer FAQs7
Answer common questions your fans and customers ask
all the time.
Source: https://www.facebook.com/epicaprille /
ALWAYS - end your broadcast with a CTA.
Host interviews8
Create an interview series to discuss hot topics and invite industry experts.
YOUR BONUS!
Download our step by step guide to increasing Facebook organic reach by 193%!
bitly.com/PPOrganic
