15 Ways To Spice up Facebook
Transcript of 15 Ways To Spice up Facebook
![Page 1: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/1.jpg)
15 Ways to Spice UpYour Library’s
Facebook Page
Jamie MatczakNicolet Federated Library SystemGreen Bay, WI
![Page 2: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/2.jpg)
Facebook StatsA recent JP Morgan analysis of Comscore data shows that the average U.S. Facebook user spent more than 27 hours on Facebook and Facebook Messenger last month, of which 21.5 hours were on smartphones.
![Page 3: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/3.jpg)
Facebook Stats
![Page 4: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/4.jpg)
Facebook Stats
![Page 5: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/5.jpg)
What Could it
Look Like ?
![Page 6: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/6.jpg)
Over the next few years, our goal is to make Facebook a cross-platform platform that allows developers to build, grow and monetize their apps across every major mobile platform. - Mark Zuckerberg
![Page 7: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/7.jpg)
Universal Sign-ins
![Page 8: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/8.jpg)
External Advertising
![Page 9: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/9.jpg)
Why Have a Page? - Helps Deliver Better Customer Service- Promotes Your Library- Personalizes Your Library- Drives Traffic to Website & Events
![Page 10: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/10.jpg)
Let’s Go Back…A recent JP Morgan analysis of Comscore data shows that the average U.S. Facebook user spent more than 27 hours on Facebook …
but are they seeing your page?
![Page 11: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/11.jpg)
Edgerank
16%
![Page 12: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/12.jpg)
15 Ways to Spice UpYour Library’s
Facebook Page
![Page 13: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/13.jpg)
1. Basic Maintenance
![Page 14: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/14.jpg)
![Page 15: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/15.jpg)
2. Customer Response
![Page 16: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/16.jpg)
Price and hours
What to Wear
Directions
![Page 17: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/17.jpg)
3. Powerful Posting
- How Often- How Much- What Time
![Page 18: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/18.jpg)
Powerful Posting
- What Time
![Page 19: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/19.jpg)
![Page 20: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/20.jpg)
4-8. Exceptional Engagement
![Page 21: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/21.jpg)
4. Engagement: Humor- Deoderant/Body Wash- Over 2.6 Million fans- Old Spice Guy
![Page 22: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/22.jpg)
4. Engagement - Humor
![Page 23: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/23.jpg)
4. Engagement - Humor
- Change up posts - Share funny bits or info
![Page 24: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/24.jpg)
5. Engagement: Contests- Professional Baseball team- Over 1 million fans- Player, Fan Features
![Page 25: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/25.jpg)
5. Engagement: Contests
The best part of waking up is knowing you’re one day closer to opening day. #SeeUApril6
![Page 26: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/26.jpg)
5. Engagement: Contests
Opening Day is so close you can almost taste it. 27 days and counting. #SeeUApril6
![Page 27: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/27.jpg)
5. Engagement: Contests- Travel/Train Service- Over 450K fans- Beautiful photos
![Page 28: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/28.jpg)
![Page 29: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/29.jpg)
5. Engagement: Contests- Countdown to an event (Summer Reading)- Contest: Sandwich making, legos- Vote on Facebook
![Page 30: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/30.jpg)
6. Engagement – Feature BTS- Natural Health and Beauty Products- 2.6 million fans- Employee Spotlight
![Page 31: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/31.jpg)
6. Engagement: Feature BTS
![Page 32: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/32.jpg)
7. Engagement: Show Leadership- Frozen Yogurt Shops- 850K fans- Offers
![Page 33: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/33.jpg)
7. Engagement: Show Leadership
![Page 34: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/34.jpg)
![Page 35: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/35.jpg)
7. Engagement: Show Leadership- Who manages your page? Is the director
“present?” - Library Birthday/Anniversary Director or Mascot to read messages.
![Page 36: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/36.jpg)
8. Engagement: Customer Focus- Humans of New York
- Site started in 2010- Daily Photos of New Yorkers
- Over 15.2 million fans
![Page 37: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/37.jpg)
"I got married a few months ago. I mean, she's my everything and all. But I'm just trying to get used to having someone else's opinion around all the time. She doesn't like my beard so she's making me shave it.
Today. At 6:40 PM."
![Page 38: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/38.jpg)
![Page 39: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/39.jpg)
“I was twenty-two during World War II. First the English invaded us from the south, then the Russians invaded us from the north.
They had a lot more men than us and the city completely ran out of food. I saw many horrible scenes. My job was to distribute bread from the bakery. Crowds would gather and wait for the handouts. One winter night I found a mother sitting against the bakery wall, nursing her child. I went to give her a loaf of bread, but only the child was alive.”(Tehran, Iran)
![Page 40: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/40.jpg)
80 %20 %
![Page 41: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/41.jpg)
8. Engagement: Customer Focus- Patrons of the _____ Library- Feature someone every week/month
![Page 42: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/42.jpg)
9. Use Targeting Options
![Page 43: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/43.jpg)
10. Use Links Correctly
![Page 44: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/44.jpg)
11. Use Video
Videos: 8.71%Image posts: 3.73%
![Page 45: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/45.jpg)
![Page 46: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/46.jpg)
12-14. Photos
![Page 47: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/47.jpg)
12. Cover Photos
851 px wide
315 px long
![Page 48: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/48.jpg)
![Page 49: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/49.jpg)
![Page 50: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/50.jpg)
![Page 51: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/51.jpg)
![Page 52: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/52.jpg)
![Page 53: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/53.jpg)
![Page 54: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/54.jpg)
![Page 55: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/55.jpg)
13. Profile Photos
160 x 160 px
![Page 56: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/56.jpg)
![Page 57: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/57.jpg)
14. Post Photos
470 X
470
![Page 58: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/58.jpg)
![Page 59: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/59.jpg)
![Page 60: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/60.jpg)
15. Consider Buying Ads
1. Inexpensive2. Great Targeting3. Lots of customers4. Easily tracks Things5. Gives You an Edge
![Page 61: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/61.jpg)
ResourcesWhat Will Facebook Look Like in 2022? http://thenextweb.com/facebook/2012/08/05/what-will-facebook-look-like-in-2022/
Facebook stats: http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
Best Facebook pages: http://www.inc.com/ss/20-best-company-facebook-pages
9 Unusual Pages…: http://www.postplanner.com/9-unusual-facebook-pages-to-like/
Best Facebook Pages: Top 15 Timelines: http://socialmediasun.com/best-facebook-pages/
An Interview with Dan Kim: http://www.paytronix.com/resources/interviews/dan-kim,-founder-of-red-mango,-on-loyalty-and-his-customer-centric-marketing-strategy.aspx
6 Ways to Improve Your Facebook Page Results: http://www.socialmediaexaminer.com/improve-your-facebook-page-results/
Keep Facebook Videos Short and Sweet for Best Engagement: http://www.reelseo.com/facebook-videos-engagement/
5 Reasons Why Your Business Must You Facebook Advertising: http://www.koozai.com/blog/social-media/facebook-social-media/benefits-of-facebook-advertising/
What is Facebook Edgerank and Why Does it Matter? http://mashable.com/2013/05/07/facebook-edgerank-infographic/#NeXp.ut6Cuq_
![Page 62: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/62.jpg)
Take Aways
470 X
470
1. Basic Maintenance 2. Customer Response 3. Powerful Posting 4. Engagement: Humor 5. Engagement: Contests 6. Engagement: Feature BTS 7. Engagement: Show Leadership 8. Engagement: Customer Focus 9. Use Targeting Options 10. Use Links Correctly 11. Use Video 12. Cover Photos 13. Profile Photos 14. Post Photos 15. Consider Buying Ads
![Page 63: 15 Ways To Spice up Facebook](https://reader031.fdocuments.in/reader031/viewer/2022021922/589e8e5b1a28ab443e8b6945/html5/thumbnails/63.jpg)
Comments? Your Ideas?
Jamie MatczakNicolet Federated Library [email protected]
Facebook, Twitter (travelingjamie)LinkedIn