8 Ways Experienced Marketers & Entrepreneurs Leverage

Social Listening

For Building Relationships & Gathering Insights

General Assembly had trouble keeping track of what people were saying about their events.

Now they rely heavily on media monitoring and social listening to:

• Gather insight on what resonates (and doesn’t) with their community

• Keep tabs on the @ga conversation

• Find new friends

“Social listening and the tools necessary to be in tune with our community are essential for our

business.”

Erin H. May (@erinhmay)

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For Catching & Fixing Bugs

If a customer tweets about a bad experience, Groove doesn’t treat it as a defensive PR issue.

Instead, they treat it as a support interaction, and figure out how to solve their problems and turn them into loyal customers again. “Social media and social listening

is a huge part of our support workflow at Groove.”

Alex Turnbull (@alexmturnbull)

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For Building Brand Awareness

Social listening is an extremely important aspect of brand building strategy at Instapage.

They use Mention daily to discover people talking about both their product and the competitions’ on blogs, forums, videos, and social networks. “Media monitoring creates new

conversations within our market that we would otherwise never

have!”

Tyson Quick (@TysonQuick)

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For Content Creation

Kapost uses monitoring tools to track trends in what gets shared, and uses that data to educate what content should be created more/less often.

They created the Content Marketing Academy LinkedIn Group not to champion their software and blog posts, but to have a place where they can regularly interact with their community and learn what type of content they crave.

“For Kapost, social listening leads directly to content

creation.”

Andrew J. Coate (@andrewjcoate)

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For In Real Life Events

CMX Summit uses media monitoring & social listening to build relationships and improve the experience for attendees.

At every CMX event, they have a team listening to any mention of CMX on Twitter, Facebook or on blogs/media.

They’re looking for:

• Great content to share from the community

• Opportunities to help people in little or big ways

• Any complaints they can address right away.

“We create an engaging experience for our attendees by

encouraging them to share what they learn at @CMXSummit.”

David Spinks (@DavidSpinks)

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For Identifying Influencers & Brand Ambassadors

Marketing Land & Search Engine Land use Mention to identify who is sharing their content when they see a social spike in traffic.

They have discovered a lot of Facebook mentions they haven’t seen in the past.

They use this info to highlight influencers without a lot of digging into profiles.

Monica Wright (@monicawright)

For “Field Research” & Tracking Customer Needs

Mailjet uses Mention to take a see how customers are using their product and which features to prioritize.

They join relevant conversations even if customers forgot to tag them.

Media monitoring is an active approach and a win-win situation for Mailjet and their customers, not that they’re able to answer more of their needs.

“Mention allows us to see the bigger picture; how customers are

using our product and features.”

Denise Chan (@denisechan26)

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For Customer Service & Support

LightInTheBox knows that a big % of today´s customers turn to Facebook & Twitter for customer service.

They use social and web listening to keep track of customer feedback, complaints & problems in real time.

They use Mention to help customers in several languages.

“We use social & web listening to keep track of customer feedback,

complaints & problems in real time.”

Miguel Madiera

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8 Ways to Leverage Social Listening

1.Building Relationships & Gathering Insights 2.Catching & Fixing Bugs 3.Building Brand Awareness 4.Content Creation 5.In Real Life Events 6.Identifying Influencers & Brand Ambassadors 7.Field Research & Tracking Customer Needs 8.Customer Service & Support

Learn more about how these entrepreneurs & marketers are using media monitoring at:

http://blog.mention.com/leverage-social-listening/