The Pennington CollectionNorthport, MI

*BE BRIGHT *BE BOLD * BE CLEAR

Implement visual merchandising strategies to clarify adjacencies, drive traffic and prioritize assortments.

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US CREATE GRID PATTERN ON BACK WALL WITH PAINT AND MITERED MOULDING AS FRAMING (use paneling in

windows as guide). USE PENNINGTON COLLECTION NAME/ FONT TO IDENTIFY STORE, EMPHASIZE “COLLECTION”. FRAMED SQUARES CAN CONTAIN MERCHANDISE (ART, SHOES) OR LINE ART TO INDICATE CATEGORIES.

THE PENNINGTON COLLECTION Vera Bradley in corner?

Illustrated icon ideas—include books, candles, pillows, etc.?

Re-evaluate fixture placement. Look for opportunities to group like fixtures and eliminate placement along windows. Increase space efficiencies with additional slat wall accessories.

Move fixtures away from window.

Create window seats/benches for shoes with stock underneath?

Regroup/relocate matching white case goods.

How might we use this door surface differently?

Replace slat wall pegs with arms and waterfall accessories for greater capacity.

Give white fence a fresh coat of paint, remove floral. Possible to replace black panels with panels painted to match blue header in adjacent space?

Where possible, repaint fixtures white for greater flexibility.

Add missing mirror panel. Remove and cap non-functioning sconces.

Trim out entire mirrored wall segment with white molding.

Reassign this wall space to either personal care (fragrance, soap) or jewelry/accessories (be careful re: visible backs on neck forms in mirror. . . )

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For consideration:

Local goods (M22) are strong sellers, esp. during summer tourist season.

Relocate “staples”—gift wraps, card, etc.—to yellow room?

Desire for area to display/test games and puzzles.

Optimize display methods for artwork.

Add forms w/ stands for windows/in-store to better display RTW.

Opportunities for Shop Columbia partition method?

Upgrade cashwrap counter/face panels?

Create window seats/benches (moveable) which can accommodate shoebox storage underneath.

Optimize interior surface of this door. Add opaque signage with store hours, etc. in panes, back with metal inserts for magnet merchandising.

If Vera moves to rear corner, will probably need to be 2 across, 1 down in order to clear window on side wall.

Create feature platform.

Condition of wall @ current VB location?

What is construction of sliding door? Can it be shelved?

Store Exterior

Repurpose this door with signage on exterior, fixturing on interior.

Minimize use of merchandise in windows where unfinished backs of products are visible.

Center benches on windows.

Trend Wall: before and after

Jewelry: before and after

Entryway: before and after