8 Step Guide To Using DIGITALGUESTLIST
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Transcript of 8 Step Guide To Using DIGITALGUESTLIST
[www.digitalguestlist.com]
DIGITALGUESTLISTDIGITALGUESTLIST Social RSVP Platform
8 Step Guide To Making Your Event A Success
[www.digitalguestlist.com]
Fill Out Your Profile (Settings Tab)
[www.digitalguestlist.com]
Fill Out Your Profile (Settings Tab)
• The More Access Points You Have The Better• Extends Your Brand’s Presence• Most of the Info is Displayed on Your Public Profile
• Shows Up in Search Engines (Google, Yahoo, etc)
Get A Lot of Followers
[www.digitalguestlist.com]
Get A Lot of Followers• Followers Are People Who List You As One of Their
Favorite Event OrganizersFavorite Event Organizers• They Bring Real Value to the “Friend” Relationship• They Are More Likely To Attend Your Events• They Are Notified As Soon As You Post Events by E‐
ilmail• For example, if you have 1,000 followers, they will all
receive an e‐mail within seconds of it being posted to the platform. Let’s assume 10% of those people RSVP immediately (because you are a favorite) Now youimmediately (because you are a favorite). Now you have 100 people on the guest list within minutes. Then the members of their Clique are notified.
• List “Add Us As Your Favorite Event Organizer at www digitalguestlist com/username” on your:www.digitalguestlist.com/username on your:
o E‐mailso Websiteo Social Networks (Facebook, MySpace, Twitter, etc)
List Event With A Great Incentive
[www.digitalguestlist.com]
List Event With A Great Incentive
• List Your Next Event• The RSVP Action Triggers Viral Marketing
• Offering a Great Admission Incentive like Complimentary or Reduced Admission IncreasesReduced Admission Increases Chances People Will RSVP
• Goal is to get the listed capacity of the venue to RSVP
• We believe an RSVP equals a 50% likelihood to attend your eventlikelihood to attend your event
Publish Vanity URL
[www.digitalguestlist.com]
Publish Vanity URL
• Vanity URL is www.digitalguestlist.com/usernamey g g /• Consistent Place For People To Find Your Events• Tell people to log onto this page to RSVP for your events when marketing
• List on your:E mailso E‐mails
o Websiteso Social Networks (Facebook, MySpace, Twitter, etc)( , y p , , )o Radio Adso Print Media
Monitor Event Performance
[www.digitalguestlist.com]
Monitor Event Performance
• Log into your accountLog into your account and monitor the performance of yourperformance of your marketing in real‐time under the Performanceunder the Performance Tab
Adjust Marketing Campaign
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Adjust Marketing Campaign
• Increase or Decrease Your Marketing StrategyIncrease or Decrease Your Marketing Strategy in Real‐Time Based On:o Gender Ratio (you may have too many of oneo Gender Ratio (you may have too many of one gender on the guest list)
o Age Breakdown (your guests may be too young oro Age Breakdown (your guests may be too young or too old)
o Social Circle Breakdowno Social Circle Breakdown
Funnel Guests Down Sales Cycle
[www.digitalguestlist.com]
Funnel Guests Down Sales Cycle
• Contact Your Guests 1‐3x Co tact ou Guests 3To Increase Likelihood of Attendance from 50% to
lAs Close to 100% As PossibleM th d• Methods:o Remind Them About Evento Give Them Updatedo Give Them Updated Information
o Turn Them Into EvangelistsPeople Who Attend
Repeat Steps 5‐7
[www.digitalguestlist.com]
Repeat Steps 5 7
l h b fUntil You Reach Your Target Number of RSVPs
Questions
[www.digitalguestlist.com]
Questions
If you have any questions about to how use our site, please email [email protected]
Additional ServicesAdditional ServicesIf you would like additional exposure for your event, please call 404.551.3605 to use any of the following:
•Dedicated E‐mail Advertising•Branded Pages•Sponsorships•Banner Advertising•Custom RSVP FormsCustom RSVP Forms