7/26/2019 77239236 Nora Sakari Notes

1/1

Nora- Sakari Case: A proposed JV in Malaysia.

Motivations

Nora (In the telecommunications industry)

Learn the technology Have a specifc contract !on the govern"ent #id$% #&t they

do not have the technology Long-ter" goal: 'hy they !anted the technology( Attractiveness o) "arket: Malaysia has lo! H* penetration

rate and Msia govern"ent is investing heavily in this ind&stry. +iversifcation , )or the fr" to gro!. *rod&ct diversifcation

Strategic *lan$ C&rrently they do not have technology%there)ore needs the technology

Nora co&ld also &se licensing as opposed to J.V

Since they !anted to enter this prod&ct class% they !anted tolearn the technology% there)ore J.V is "ore cr&cial

Sakari

- 'anted "arket access. eographic diversifcation.- Sho&ld Sakari have entered Malaysia( Appropriate choice o)

co&ntry(- *ros: Malaysia as entry point )or SA "arket- Cons: Li"iting the"selves #y sticking !ith Malaysia% !hen

they have a lot "ore choices% since its geographicdiversifcation. /nternal de#ates as to the co&ntry.

- Sakari co&ld &se licensing% instead o) J.V. 0hey co&ld &selicensing to share technology. Ho!ever% they !anted to learn"arket kno!ledge. 0here)ore J.V is i"portant as it is the #estto learn.

M&st consider ft. 'hat are the alternatives(

1or Nora% is Sakari the ideal partner(

Sakari technology is ideal% appropriate )or this "arket. Allo!s Norato &se the co"ponents )ro" open "arket. ives the" "ore

2e3i#ility. .

1or Sakari% is Nora the ideal partner(

-4es% Nora has "arket kno!ledge and has connections togovern"ent. Has the reso&rces it need to co"ple"ent each other.