7 to 18 September 2016 on - France•TV Publicité€¦ · a short programme ahead of the Rio 2016...

7 to 18 September 2016 on

© 2014 – International Olympic Committee (IOC) / John HUET – All rights reserved

Head Office: 64/70 avenue Jean-Baptiste Clément, 92641 Boulogne-Billancourt Cedex

SIREN 332 050 038 Nanterre Trade Register EU VAT number FR 90 332 050 038

From the 7th to the 18th of September 2016, francetelevisions will

broadcast the Rio 2016 Paralympic Games to you free-to-air with

exceptional multiscreen coverage.

With numerous athletes competing at the top level in their disciplines, the

French team will be aiming to beat the 45 medals won in London in 2012

(8 gold, 19 silver and 18 bronze) to finish among the top ten nations in the

world (having finished 16th in 2012).

The Rio 2016 Paralympic Games are a unique opportunity to convey

messages in a highly unifying sporting event which is accessible to

everyone and synonymous with emotion.

More than 4350 athletes and 160 national committees are expected to

celebrate these first Paralympic Games on South American soil.

23 Paralympic sports will be represented*.

* See list in appendix

the biggest

para-sports event

in the world

Author: International Paralympic Committee

In red, the official values of the Paralympic movement

equality daring

sharing

cohesion

solidarity

fair-play

development

will power

accessibility

emotion

inspiration

excellence

respect friendship

courage

determination


Paralympism,

strong and

universal values

in 2012,

20 hours of live coverage on

in 2016,

100 hours of programmes *

dedicated to the 2016 Rio Paralympic Games on

i.e. 5 times more coverage!

unique coverage

of an exceptional

competition

*Subject to changes by TV channels Author: International Paralympic Committee

a wealth of programmes

at viewers’ favourite

times

Rio vs Paris

- 5 hours when it is 5 pm in Paris, it is noon in Rio

the competitions will therefore be broadcast live

during access time

prime time

and at night

on francetélévisions


Image of the day

19h

20h

21h

22h

23h

24h

01h

02h

03h

04h

Theoretical daily programming from 7 to 18 September 2016

Paralympics News Vestaires

12h55

11h50 Paralympics News

multi-channel coverage

with live events

and highlights

Live night-time coverage

Live events in prime time

Live events in Access time

Live events

* Theoretical programming liable to be modified by France Télévisions Author: International Paralympic Committee

an hyperdistribution

approach

on television

on the digital environment

and on social networks particularly on the official francetélévisions accounts



discover our TV & digital

sponsorship offers

a short programme ahead of the Rio 2016 Paralympic Games on

spots during the opening and closing ceremonies on

full coverage during the Rio 2016 Paralympic Games, with the following daily programmes:

o live events on

o image of the day on o Vestiaires fiction series on

o Paralympics News on

video and display digital coverage

a choice of sponsorship from the “Topissimes” & “francetvsportXL” options

GOLD offer 2 slots

SILVER offer 1 slot

our TV & digital

sponsorship offers

spots during the opening and closing ceremonies on

full coverage during the Rio 2016 Paralympic Games, with the following daily programmes:

o live events on

o image of the day on o Vestiaires fiction series on

o Paralympics News on

video and display digital coverage

social activation: Twitter Amplify


GOLD offer 2 slots(1)

€ 360,000 net excl. VAT per partner* including € 52,000 net excl. VAT for digital

September August

70 sponsored multi-channel trailers

Rio 2016 Paralympic Games (4” format)

32 billboards 4’’ (16 pré et 16 post)

176 billboards (4” and 6” format)

and

short credits (4” format)

Two 6” billboards

one opening and

one closing

Opening ceremony Closing ceremony TV coverage

Short programme (from 22/08 to 06/09)

Preparation of para-athletes**

Live events

Paralympics News

Image of the Day

Vestiaires

* Excluding technical costs and excluding Billboard production costs

** Subject to modification of the theme by the TV channels

(1) The official partners benefit from purchase priority as indicated in the “marketing arrangements” of this offer Author: International Paralympic Committee

Two 6” billboards

one opening and

one closing

Vestiaires Sponsor a daily humorous fiction series on disability

Gentle, comical and poetical, our disabled athletes, as uninhibited and

cheeky as ever, will share their view of the world with you with derision

and humour throughout the Rio 2016 Paralympic Games.

An original and offbeat series which has successfully turned a difficult theme into

a popular programme.

3,4 millions viewers on average.

12 broadcasts

(12 opening billboards and 12 closing

billboards)

Source: Médiamétrie – Traitement MMW / Viewers aged 4 and above / Average for December 2014, nine episodes at approximately 8:45 p.m.

Performances are given as an indication and in no case constitute a contractual element.

*Excluding technical costs and excluding Billboard production costs

(1) The official partners benefit from purchase priority as indicated in the “marketing arrangements” of this offer



Multi-screen video

150,000 billboards on live broadcasts

Display

Two days of display on the home page ***

1,000,000 masthead prints + rotating wide angle view on

Digital coverage**

Data video new

Re-target Internet users who have watched the Rio 2016 Olympic

Games on during the summer!

1,000,000 Rio 2016 Olympic Games data targeting pre-rolls on the

environment.

Choice of sponsorship

“topissimes” programme section

francetvsport XL

***



** From 05/09/16 to 18/09/16

*** Home page display is only open to IPC partners




Thanks to francetvdata you will be able to retarget, during the Rio 2016

Paralympic Games, the premium audience which has consumed “Rio 2016

Olympics” content at least four times.

You can also target the population which has consumed a particular sport for

plugging.

August 2016 September 2016

Data targeting Re-target fans of the Rio 2016 Olympic Games

1 2

Author: International Paralympic Committee * Excluding technical costs and excluding Billboard production costs




In an exclusive dedicated space, link yourself to the best moments of

each day of the Rio 2016 Paralympic Games.

Advertising integration:

100% POS display

30,000 visits guaranteed

Option 1: Topissimes** Link yourself to the best of the Rio 2016 Paralympic Games



** Display is only open to non-contractual Visual IPC partners




Sponsor the special Rio 2016 Paralympic Games extended highlights which

will be produced and shown in the francetvsport XL programme section. Editorial angle to be defined

Advertising integration:

Fixed and in-read sponsorship mention in all POS

30,000 visits guaranteed

Option 2: francetvsport XL Find all extended highlights

présenté par partenaire


(1) The official partners benefit from purchase priority as indicated in the “marketing arrangements” of this offer Author: International Paralympic Committee




70 sponsored multi-channel trailers

Rio 2016 Paralympic Games (4” format)

176 billboards (4” and 6” format)

and

short credits (4” format)

TV coverage

Live events

Paralympics News

Image of the Day

Vestiaires


** Subject to modification of the theme by the TV channels


SILVER offer 1 slot(1)


September August

Two 6” billboards

one opening and

one closing

Opening ceremony Closing ceremony

Two 6” billboards

one opening and

one closing

Multi-screen video

100,000 billboards on live broadcasts

Display

Two days of display on the home page

720 000 masthead prints + rotating wide angle view on

Re-target Internet users who have watched the Rio 2016 Olympic

Games on during the summer!

600,000 Rio 2016 Olympic Games data targeting pre-rolls on

the environment.

Social activation: Twitter Amplify

Digital coverage **


* Home page display is only open to IPC partners

** From 05/09/16 to 18/09/16




Exclusive videos are broadcast

on Twitter in real time and the

brand name is incorporated via

a billboard and a dedicated hashtag.

These sponsored contents are offered

to targeted audiences to amplify their

influence.

3 to 5 amplified tweets

83,000 commitments

@francetvsport francetv sport

Suivez la finale de basket des

Jeux Paralympiques de Rio

#TousJeuxParalympiques

Twitter Amplify Benefit from the social network influence of the

Rio 2016 Paralympic Games


* Home page display is only open to IPC partners

** From 05/09/16 to 18/09/16





appendices

Issue of the TV and

digital sponsorship

offer

07/04/2016

Priorities for official IPC

partners and suppliers

30 working days

up to 20/05/2016

June April May

2016

End of priorities

Opening to other

advertisers

06/06/2016

Priorities for

official CPSF

partners and

suppliers

10 working days

up to

03/06/2016

marketing

timetable


Programmes Date Time Channels Opening

billboards

Closing

billboards Short credits Trailers

Short

programme

from 22/08

to

06/09/2016

8:40 p.m. 16

(4”)

16

(4”)

30 trailers

including 5

in PT on F2

(4”)

10 trailers

including 2

in PT on F3

(4”)

30 trailers

including 5

in PT on F4

(4”)

Opening

ceremony 07/09/2016

10:30 p.m.

-1 a.m.

1

(6”)

1

(6”)

Image of the day

During the

Rio 2016

Paralympic

Games from

07/09/2016

to

18/09/2016

12:55 p.m. 12

(4”)

12

(4”)

Vestiaires 8:40 p.m. 12

(4”)

12

(4”)

Paralympics

News

11:50 a.m.

and 8:10

p.m.

22

(4”)

22

(4”)

Live events 7 p.m. - 11

p.m.

11

(6”)

11

(6”)

22

(4”)

Live events 11 p.m. –

4 a.m.

10

(6”)

10

(6”)

20

(4”)

Closing

ceremony 18/09

10:30 p.m.

-2 a.m.

1

(6”)

1

(6”)

Total 85 85 42 70

Breakdown and times given as an indication and liable to be modified by France Télévisions Author: International Paralympic Committee

GOLD offer

Timetable of TV spots

282 spots

Target GRP Coverage Repetition

All over 15 845 80,0 10,6

Men over 15 785 77,0 10,2

Men under 50 400 64,0 6,3

Men 25 to 49 475 71,0 6,7

Men 25 to 59 565 75,0 7,5

Primary household

shoppers (women)

under 50

455 74,0 6,1

15 to 34 280 52,0 5,4

25 to 49 485 73,0 6,6

25 to 59 585 78,0 7,5

All over 35 1070 88,0 12,2

High Income 25 to 49 500 72,0 6,9

High Income individuals 630 78,0 8,1

Source: Médiamétrie – Traitement MMW

Performances are given as an indication and have no contractual value. Author: International Paralympic Committee

GOLD offer

TV estimates

475 GRP on Men aged 25 to 49

Programmes Date Time Channels Opening

billboards

Closing

billboards Short credits

Bande-

annonces

Opening

ceremony 07/09/2016

10:30 p.m.

-1 a.m.

1

(6”)

1

(6”)

30 BA

dont 5 en PT

sur F2

(4’’)

10 BA

dont 2 en PT

sur F3

(4’’)

30 BA

Dont 5 en PT

sur F4

(4’’)

Image of the

day

During the Rio

2016

Paralympic

Games from

07/09/2016 to

18/09/2016

12:55 p.m. 12

(4”)

12

(4”)

Vestiaires 8:40 p.m. 12

(4”)

12

(4”)

Paralympics

News

11:50 a.m.

and 8:10

p.m.

22

(4”)

22

(4”)

Live events 7 p.m. - 11

p.m.

11

(6”)

11

(6”)

22

(4”)

Live events 11 p.m. –

4 a.m.

10

(6”)

10

(6”)

20

(4”)

Closing

ceremony 18/09

10:30 p.m.

-2 a.m.

1

(6”)

1

(6”)

Total 69 69 42 70


SILVER offer

Timetable of TV spots

250 spots

Breakdown and times given as an indication and liable to be modified by France Télévisions

Target GRP Coverage Repetition

All over 15 585 74,0 7,9

Men over 15 545 70,0 7,8

Men under 50 275 55,0 5,0

Men 25 to 49 330 65,0 5,1

Men 25 to 59 395 69,0 5,7

Primary household

shoppers (women)

under 50

315 68,0 4,6

15 to 34 170 43,0 4,0

25 to 49 305 67,0 4,6

25 to 59 365 72,0 5,1

All over 35 670 82,0 8,2

High Income 25 to 49 305 65,0 4,7

High Income individuals 385 70,0 5,5


SILVER offer

TV estimates

330 GRP on Men aged 25 to 49

Source: Médiamétrie – Traitement MMW

Performances are given as an indication and have no contractual value.

Archery

Athletics

Boccia

Equestrian

Football 5-a-side

Football 7-a-side

Goalball

Judo

Paracanoe

Paratriathlon

Power lifting

Road cycling

Rowing

Sailing

Shooting

Sitting volleyball

Swimming

Table tennis

Track cycling

Wheelchair basketball

Wheelchair fencing

Wheelchair rugby

Wheelchair tennis


the 23 paralympic

sports

Worldwide Paralympic Partners

Official Partners of the Rio 2016 Paralympic Games

Official Suppliers of the Rio 2016 Paralympic Games


official partners

and suppliers

CPSF Partners

+ présences sur


The Worldwide Olympic Partners and the Official Partners and Suppliers of the Rio 2016 Paralympic Games

benefit from purchasing priority on the “GOLD” and “SILVER” offers until the 20th of May 2016 inclusive.

At the end of this period, the Partners and Suppliers of the CPSF benefit from purchasing priority

on the remaining “GOLD” and “SILVER” offers until the 03rd of June 2016 inclusive.

From the 06th of June 2016: opening to other advertisers.

The order of display in the billboards is chosen by the partners according to the chronological order of purchase of

the offers, subject to the IPC rules in force.

This order remains unchanged from one programme to the next.

The billboards must be validated by France Télévisions and the IPC.

The advertiser may show its product in its digital billboards.

In the context of the GOLD partnership, the exclusive digital coverage will be chosen according to the chronological order of

purchase of the offers.

The lots are put up for sale on the basis of a net lump sum price excluding VAT.

As the sale price is a net price excluding VAT, these offers may not benefit from any price modulation, price condition or General

Terms of Sale rate (except in cases of more than one agreement).

All advertising messages associated with the Rio 2016 Paralympic Games together with the sponsorship information (validated by

the legal and artistic departments of France Télévisions) must be submitted for prior written validation by the IPC.

Rule 40 of the Olympic Charter applies from the 29th of August 2016 (i.e. 9 days before the start of the Rio 2016 Paralympic Games)

to the 21st of September 2016 (i.e. 3 days after closing ceremony).

No advertising or sponsorship action which includes athletes, coaches or other officials involved in the Rio 2016 Paralympic Games

(name, image, voice, performances or likeness, etc.) may be broadcast without the IPC’s prior written consent.

The gambling sector is excluded.

marketing

arrangements

7 to 18 September 2016 on - France•TV Publicité€¦ · a short programme ahead of the Rio 2016...

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