7 Tips for Making Social Giveaways Win-Win for Brands and Fans
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Transcript of 7 Tips for Making Social Giveaways Win-Win for Brands and Fans
![Page 1: 7 Tips for Making Social Giveaways Win-Win for Brands and Fans](https://reader033.fdocuments.in/reader033/viewer/2022052523/555ea7f6d8b42a08408b4571/html5/thumbnails/1.jpg)
7 Tips for Making Social Giveaways
Win-Winfor Brands and their Fans
![Page 2: 7 Tips for Making Social Giveaways Win-Win for Brands and Fans](https://reader033.fdocuments.in/reader033/viewer/2022052523/555ea7f6d8b42a08408b4571/html5/thumbnails/2.jpg)
A giveaway can…
– increase web traffic, likes and followers.
– put a product or service in the hands of
someone who wants it.
– get people talking about a product or
service online and off.
– align your brand with an influencer in
the community.
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1. Have a clear goal in mind and make sure a giveaway supports it.
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2. Know your audience; where to find them, what they talk about online and who influences them.
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3. Know your platform; get to know its policies and restrictions.
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4. Contest rules and regulations are necessary, make them clear and easy to understand.
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5. Timing is important: launch your contest when your audience is online.
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6. Make it easy for users to participate and for influencers to spread the word.
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7. Metrics are important; always track and report.
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Things to Remember:
Timing
MetricsInfluence
Ease
Rules & Regulations
PlatformGOAL
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Matt Juniper@mattjuniper
Lindsay Munro@lindsaymunro
Casie Stewart@casiestewart