7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies...
Transcript of 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies...
![Page 1: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/1.jpg)
with Shadé Y Adu
7 Strategies to Rock
Your Online Brand
![Page 2: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/2.jpg)
• You are in listen-only mode
• You can raise your hand or use an emoticon using the icon at the top left of your screen.
COMMUNICATION INSTRUCTIONS:
• Type text in the Chat area to send a
message or ask questions at any time.
![Page 3: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/3.jpg)
Shadé Y Adu is a Personal Brand Strategist, Speaker, Life Coach and Founder of Savvy Solutions Consulting, LLC. Savvy Solutions is a professional development firm that provides personal branding, coaching and diversity training for individuals, businesses, organizations and corporations. Ms. Adu specializes in personal branding, target audience attraction, coaching and brand diversity.
MEET SHADÉ Y ADU
![Page 4: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/4.jpg)
During this webinar, you will learn how to
• Create clear brand messaging
• Identify your target market
• Communicate your expertise and influence online
• Create content that will attract you target market
![Page 5: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/5.jpg)
Information Economy
Tech Savvy Society
Low Cost/ Limited Barriers to Entry
24 hours/ Automated
Connect with People Worldwide
Leveled the Playing Field
Why Take Your Brand Online?
![Page 6: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/6.jpg)
“Your brand is what people say about you when you’re not in the room”
– Jeff Bezos, Founder of Amazon
What is Branding?
![Page 7: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/7.jpg)
A strategic and systematic process that creates a profitable and captivating
client experience.
Branding Redefined
![Page 8: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/8.jpg)
![Page 9: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/9.jpg)
Great BrandingWhat’s In It For Me?
What’s In It For Me?
What’s In It For Me?
What’s In It For Me?
![Page 10: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/10.jpg)
Great Branding
VALUE, VALUE, VALUE
![Page 11: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/11.jpg)
1. Discover Your Why 2. Rock Your Brand Messaging 3. Specify Your Target Audience4. Position Your Expertise5. Become A Social Influencer 6. Create Consistent Content 7. Network to Net worth
7 Stellar Strategies that Rock
![Page 12: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/12.jpg)
Discover Your Why
Is there a need for my products and services?Is my idea innovative or expansive?Am I the right person for the job?Is my idea profitable?
![Page 13: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/13.jpg)
Rock Your Brand Messaging
Great Brand Messaging Clearly Identifies:
-What you do (Mission)-Why you do (Remembering Why?)-How you do/did it (Process/System)-Who you do it for (Target Audience)
![Page 14: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/14.jpg)
Specify Your Target Audience
What is their biggest problem?Where do they hangout online?How old are they?Where do they live?Married/Single?Men/Women? ?
![Page 15: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/15.jpg)
Position Your Expertise- Why
• Experts are Easily Recognizable & Standout from the Crowd
• People are pay attention to experts
• Experts get PAID More
![Page 16: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/16.jpg)
1. Educational Background
2. Related Work Experience
3. Transferable Skills
Expert Positioning Resume (How)
![Page 17: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/17.jpg)
Become a Social Influencer• Become Visible Online
• Contribute to the Online Conversation
• Connect & Collaborate with other Influencers
• Attracts Your Target Market
• More than just a website
• You are the Brand
![Page 18: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/18.jpg)
Sharing Your Expertise Online
![Page 19: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/19.jpg)
Create Consistent ContentBlogging/ Video BloggingPodcastInfo-Products & ServicesSocial Media Posting & Engagement
• Youtube• Facebook• Instagram• LinkedIn• Pinterest• Twitter• Periscope
![Page 20: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/20.jpg)
Content Creation Checklist
✓ Educate
✓ Empower
✓ Engage
✓ Entertain
✓ Evoke
✓ Emotional Experience
![Page 21: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/21.jpg)
Network On & Offline
– Tapping into your Online & Local Network:
– meetup.com; facebook.com; eventbrite.com
– Civic associations, alumni groups, religious institutions, and local organizations
Networking is the Key to Attracting Your Target Market
Network to Net Worth
![Page 22: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/22.jpg)
7 Strategies: Recap
1. Discover Your Why 2. Rock Your Brand Messaging 3. Specify Your Target Audience4. Position Your Expertise5. Become A Social Influencer 6. Create Consistent Content 7. Network to Net worth
![Page 23: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/23.jpg)
@shadeyaabirago
CONTACT SHADÉ
Shadé Y AduPersonal Brand Strategist
Speaker Life Coach
Founder of Savvy Solutions Consulting, LLCwww.shadeyadu.com
@shadeyaabirago
Shade Y Adu
@shadeyaabirago
![Page 24: 7 Strategies to Rock Your Online Brand - Brandeis University PDFs... · 2020-06-15 · 7 Strategies to Rock Your Online Brand ... Solutions Consulting, LLC. Savvy Solutions is a professional](https://reader034.fdocuments.in/reader034/viewer/2022042320/5f0a83a27e708231d42c01cc/html5/thumbnails/24.jpg)
• Bioinformatics
• Digital Marketing and Design
• Health & Medical Informatics
• Information Security
• IT Management
• Instructional Design & Technology
• Project & Program Management
• Software Engineering
• Strategic Analytics
• User-Centered Design
24
BRANDEIS GPS MASTER’S DEGREES