7 SEO Tips for Recruiting & Posting Job Openings
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Transcript of 7 SEO Tips for Recruiting & Posting Job Openings
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Our Panelists
Jessica Miller-Merrell@blogging4jobs
Carrie Corbin@thealphafemme
Katie Pfledderer @directemployers
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7 SEO Strategies to Hire Better
There are 226,000,000 searches for
the word ‘jobs’ globally each month.
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What is SEO?
PAID SEARCH PA
ID S
EA
RC
H
ORGANIC SEARCH
• SEO or Search Engine Optimization using keyword & link strategy to make your content found
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SEO Definitions
Aggregators = Vertical search engines for jobs
Search Engines = Web sites that “index” web pages to produce search results based on keywords.
More definitions at http://b4j.co/SEO-defined
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#1: Job Seeker Behavior
job seekers are different…
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• Targeted User Content: Quality vs.
Quanity
• Social Media is the largest segment of
internet use
• Mobile also a factor
Job Seekers & Search
c
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#3: Job Titles & Descriptions
• Carrie has examples here too. • Job descriptions and job titles. • Targeted keyword searches from
search engines. • Should include keywords but don’t
overdo. Google will penalize.
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#4: Career Page Urls & Domains
Search engines send out spiders that "crawl" the Internet
www.domain.com/ domain.com www.domain domain.com/index.html
But the spider sees 4 separate pages
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Google Job Query for “indianapolis jobs”
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Bing Job Query for “indianapolis jobs”
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More About Bing & “Indianapolis jobs”
• Page 14
• www.indianapolisairport.com/ employment_ business
• www.redorbit.com/news/science/20796/ clarian...indianapolis_ laboratory
• www.wyndhamjobs.com/indianapolis
• www.zapconnect.com/hsps/index.cfm/fuseaction/hsps_detail/id_hsp/ ..
• towniejobs.com/ jobs/Indiana/Marion/ Indianapolis
• www.hcpro.com/content/202824.pdf
• www.indianapoliscnajobs.com
• jobs.nike.com/indianapolis-jobs
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What to include in the URLJob seekers most often search by location.
• Each location page should include location name in the Title "Jobs in Indianapolis”
• http://indianapolis.jobs or companyname.com/careers/jobs/indianapolis
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What to include in URL structure
Similar approach can be taken with job category, job title
A Hologic page for field service engineer listings
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What to include in URL structure
Job category, job title & company
Google Search Results for “IHG customer service jobs”
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#2: Meta Tagging &Keywords
Carrie has slides for this.
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Domain Extensions
.gov – Only government run websiteshttp://www.dol.gov/ Department of Labor
.mil – Only for use by the US militaryhttp://www.army.mil/
.edu – Educational websiteshttp://cms.bsu.edu/ Ball State University
.org – Non-profit organizations/non-commercial entitieshttp://www.unicef.org/
.com – #1 choice for most webmasters, any type of website “commercial” in naturehttp://www.facebook.com
.jobs - Restricted to employment-related sites, verified job contenthttp://veterans.jobs/
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Domain Extensions Impact SEO
NO… except for country codes. Country code domains will not rank as well in other countries. For instance, a career related .us site will not rank as highly in other countries as a career related .com site.
.us
.ca
.au
.jp.ru
.br .za
.in
.ao
.it
.ng
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#6: RSS Feeds & Hash Tags
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More About RSS
Really Simple Syndication
• RSS feeds on a career site enables job seekers to stay informed of company job openings.
• Job feeds distribution automated to social networks
• Feed headline important on social distribution because of limited space.
Some providers charge for setting up job feeds, but be weary of those fees. DirectEmployers Member companies can pull various targeted job feeds from their .JOBS microsites at no charge.
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#5: Social Media & Multimedia
• AT&T YouTube Channel screenshot• YouTube as a search engine,
transcripts & description with call to action also important.
• Specifically Twitter & YouTube
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Planning Social Media
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#7: Linkbacks
• Content syndication and content sharing.
• Linking to is the new Internet referral.
• Where microsites are really impactful.
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Linkbacks Continued
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Holistic Approach
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Questions?
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Learn more about . . .
• Carrie Corbin at www.linkedin.com/in/carriecorbin
• Katie Pfledderer at www.linkedin.com/profile/view?id=4853341
• Jessica Miller-Merrell at www.blogging4jobs.com/about
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More SEO Resources
• More definitions http://b4j.co/SEO-defined• Data Robot Direct Employers Blog
http://b4j.co/data-robot
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Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR
cert credits free.