7 Secrets of SEO
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Transcript of 7 Secrets of SEO
Erik Deckers
7 Secrets of SEO
@edeckers
#1. Keywords are key, uh
words
http://adwords.google.com/select/KeywordToolExternal
2. Tags, You're It
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<title> tags
<Title>7 Secrets of SEO</title>
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Description
"I'll be talking about the 7 Secrets of SEO at the Exploring Social Media
Summit on Wednesday, May 18, 2011."
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Anchor Text
"I'll be talking about the 7 Secrets of SEO at the Exploring Social Media
Summit on Wednesday, May 18, 2011."
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"I'll be talking about the 7 Secrets of SEO at the Exploring Social Media
Summit on Wednesday, May 18, 2011."
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Body Copy
"I learned the secrets of SEO a long time ago, when I was working at a small..."
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I'll be talking about the Secrets of SEO, so if you want to learn about the Secrets of SEO, come visit my Secrets of SEO talk at #ESMToledo.
3. Master Your Domain
Keywords Here Too
• ToledoPublicRelations.com
• Toledo-Public-Relations.com
• PublicRelationsofToledo.com
• OutstandingToledoPublicRelations.com
• DontMakeYourDomainsTooLongForToledoPublicRelations.com
Meta Secret #1: Backlinks
(get it?)
4. Photos & Videos
5. Social Sharing
6. Microsites
ToledoPublicRelations.comBowlingGreenPublicRelations.com
DefiancePublicRelations.com
BowlingGreenPublicRelations.com
DefiancePublicRelations.com
ToledoPublicRelations.com
AllenMireles.com
Don't Forget Local
7. Write Good Shit — Jason Falls
Photo CreditsChain - Just.Luc - http://www.flickr.com/photos/9619972@N08/Monkeys Playing Tag - Masashi Mochida - http://www.flickr.com/photos/41460120@N04/Supine Photographer - Caro Sparks - http://www.flickr.com/photos/laburbuja/Top Gun spoof - 12StarsMedia.com/Rocky Walls - http://www.12starsmedia.com/Moleskine & Pilot Pen - Erik Deckers - http://problogservice.com/blog