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7 Measures of Success:What Remarkable Associations
Do That Others Do NotHolly Duckworth, CMP
Leadership Solutions International@hduckworth#ascape12
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Our Presenter today: Holly Duckworth, CAE, CMP
2006 – 2007 MPI Chapter President 2007-2010 MPI Chapter Business
Manager 2010 Leadership Solutions
International National Speakers Association 2012 Finalist in NSA Speaking
Competition American Society of Association
Executives Certified Association Executive Author CRP Handbook ASAE Faculty
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Learning & Collaboration Zone:
Twitter @hduckworth
503 887 4112 Text questions
www.Facebook/leadershipsolutionsinternationalwww.leadershipsolutionsintl.com
Use this as a place to learn and grow.Have Fun!
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Collective Expertise
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What is it?
A study from the ASAE & Center for the Association Leadership of the
non-profit communityThis study compares the research
methodology from Jim CollinsGood to Great to associations
(Four year study 2002-2006)
Many concepts of associations apply to our businesses
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What makes the difference between good associations/business and great/Remarkable ones?
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REMARKABLE
Commitment to
PURPOSE
Commitment to
ANALYSIS & FEEDBACK
Commitment to
ACTION
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Customer service culture Alignment of products and services with the
mission Data-driven strategies Dialogue and engagement CEO as idea broker Organizational adaptability Alliance building
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7 MEASURES OF SUCCESS
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A Customer Service Culture Measure success by how relevant we are
to constituents? How can we anticipate and meet
community needs?Alignment of Products/Services with the Mission
Ask the question – how does this support what our mission is?
Investigate new things but don’t be afraid of failure…it will happen anyhow!
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Commitment to Purpose
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Customer Service Culture
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Data-driven strategies Continually ask questions and act on the
informationDialogue and Engagement
Discuss things with each other and with the community
Demolish “silos” and share a common view
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Commitment to Analysis & Feedback
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What you visualize, you will actualize
What do you see today?
@hdu
ckw
ort
h
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The SDPA is organized to promote the professional and personal development of physician assistants in the practice of quality, cost effective and accessible health care in the medical specialty of dermatology. The SDPA will also promote the physician/PA relationship of the health care team in the practice of patient centered medicine.
Mission:
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HERC Mission:
The mission of the National HERC is to facilitate national strategic initiatives that help the regional HERC’s accomplish their goals and to promote HERC wide visibility.
The mission of the regional HERC’s is to advance the efforts of member institutions to recruit and retain outstanding and diverse faculty and staff to assist dual-career couples.
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MPI’s VisionTo build a rich global meeting industry community.
MPI’s MissionTo make our members successful by building human connections through:• Knowledge/Ideas • Relationships • Marketplaces
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Members: 20,000 world wide (Individual Membership not company memberships)
Chapters : 71 Goal: Provide additional support Streamline offerings Create positive and consistent member
experience
Process began: 2007 Annual Co-creation with member/leaders and
association staff 2008 – begin business planning tweaking
what is collected from regional/state chapters 2009 – Data shared 2010 – Ongoing implementation
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Dialogue and Engagement Discuss things with each other and with
the community Demolish “silos” and share a common
view
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Commitment to Analysis & Feedback
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CalSAE
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CEO (Board) as an Idea Broker What should be important is the
members’ vision for their community
Foster a feeling of “team” and “family
Commitment to Analysis & Feedback
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Organizational Adaptability Learn from crises Scrutinize all programs and “prune” as
needed (Purposeful abandonment) Know what NOT to change
Alliance Building What complements your own expertise? Do not stray from goals, mission and
vision in forming alliances31
Commitment to Action
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“Nothing is impossible; the word itself says I'm possible'!” -Audrey Hepburn
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REMARKABLE
Commitment to
PURPOSE
Commitment to
ANALYSIS & FEEDBACK
Commitment to
ACTION
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Leadership is the art of getting things done thru
inspiring other people.” Holly Duckworth, CAE, CMP
www.leadsolintl.com
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CTRL+ALT+Delete:How to Reboot
your Association for Success
Releasing control in your association, Looking at alternate strategies & Deleting all that no longer serves your vision to become more efficient and
effective
Holly Duckworth, CAE, CMP
Available Early 2013
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Thank you
Holly Duckworth, CAE, CMP Leadership Solutions Internationalwww.leadershipsolutionsintl.com
@hduckworth#ascape12