7 Key Ideas on Social Media
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Transcript of 7 Key Ideas on Social Media
7 Key Ideas Around Social Media
Valérie MARCH Author « Comment développer votre activité grâce
aux médias sociaux »
Esmod – Paris, 26/06/2012 Twitter : @valmarch LinkedIn : fr.linkedin.com/in/valmarch Viadeo : fr.viadeo.com/fr/profile/valerie.march
26/06/2012 1 Valérie MARCH
7 key ideas around social media
1. Social Media ?
2. Why so much talk about social web?
3. So much more than just a Facebook page
4. It’s all about loyalty
5. Think visual web
6. You’re not alone…funding through the community
7. Social Web – not so free anymore
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SOCIAL MEDIA ? #1
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1. Social Media ?
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1. Social Media ?
Facebook : 850 millions active members in the world.
– In France : 1 out of 2 web users
Twitter : 380 members in the world
– Think Influence
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1. Social Media ?
26/06/2012 Valérie MARCH 6
WHY SO MUCH TALK ABOUT SOCIAL WEB
#2
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2. Why so much talk about social web ?
Social Web Conversations and Content created by consumers, employees, competitors…
Brands do not have the upper hand any more
26/06/2012 8 Valérie MARCH
2. Why so much talk about social web ?
DEFENSE Acting out of fear
OFFENSE Looking for opportunities
26/06/2012 9 Valérie MARCH
SO MUCH MORE THAN JUST A FACEBOOK PAGE
#3
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3. So much more than just a Facebook page
Branded Spaces
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3. So much more than just a Facebook page
User Generated Content
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3. So much more than just a Facebook page
Personnalisation for social media enabled word of mouth
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3. So much more than just a Facebook page
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IT’ S ALL ABOUT LOYALTY #4
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4. It’s all about loyalty…
1.
Your clients Loyalty
2.
Word of mouth
3.
Brand awareness+ New
clients
Your clients’ contacts
16 Valérie MARCH
In 1 clic
26/06/2012
4. It’s all about loyalty…
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4. It’s all about loyalty…
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4. It’s all about loyalty…
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THINK VISUAL WEB #5
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5. Think visual web
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5. Think visual web
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5. Think visual web
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5. Think visual web
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YOU ARE NOT ALONE… FUNDING THROUGH THE COMMUNITY
#6
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26/06/2012 26 Valérie MARCH
6. You are not alone…Funding through the community
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6. You are not alone…Funding through the community
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6. You are not alone…Funding through the community
26/06/2012 29 Valérie MARCH
6. You are not alone…Funding through the community
KEY SUCCESS FACTORS
– Ability to build a community
– Community : quantity AND quality
– Tell a story
26/06/2012 30 Valérie MARCH
SOCIAL WEB NOT SO FREE ANYMORE
#7
26/06/2012 31 Valérie MARCH
7. Social Web…not so free any more
On social media…
“If You’re Not Paying for It; You’re the Product” (= Internet User)
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