7 Hot Marketing Trends for 2017 - Constant...

7 Hot Market ing Trends for 2017

#1 – Mobi le First

RubyMarketingSystems.com

“70% of internet use is now on a mobile.”

Jonathan Barnard

Head of Forecasting Zenith Media

Consumption Forecasts

#1 – Mobi le First


2018 2014 2016

“You don’t get to decide …


… which device people use to access your content.

They do.”

Karen McGrane, Author of Content Strategy for Mobile

Is my websi te mobi le fr iendly?


Mobile Friendly Test

Not Mobi le Friendly


Yes! Mobi le Friendly


A Priori ty wi th Google


• April 2016 – Google Began Penalizing Non Mobile Friendly Sites

• Jan 10 - Penalty for

Intrusive Pop Ups

Micro-Interact ions


#2 – Onl ine Reputat ion Management


The Trust Economy Social Media is Transforming Who and

What We Trust

Trust Ain’t Like It Used to Be




"You can pay for reach,

but you can't buy trust.“

- Hootsuite



◻ Set Up a Google Alert ◻ Check your score - Yext.com ◻ SinglePlatform.com ◻ Put someone in your company in

charge of managing your online reputation.

#3 – Social Media: Pay to Play

Think of Social Media as another paid media source Starting with Facebook


Organic Reach

Organic Reach 2016

Hovering at about 2.6%


The Facts

Organic Reach will Eventually Arrive at Zero


Social Discovery Social Commerce

% of Internet Users Using Social Networks to Research Products

2015 --- 30% 2016 --- 38%

Bypassing Search

Bypassing Websites

RubyMarketingSystems.com Source: GlobalWebIndex

#3 – Get Ready for Pay to Play

◻ Know what content your

audience likes and wants ◻ Learn FB advertising now


#4 – Hotter than YouTube . . .

Facebook Live


Everything Old is New Again

Exci tement! Ant icipat ion!

Int imacy . . .

Elon Musk: How we’re going to colonize Mars.

Viewers Watch Live Longer

3X

Viewers Comment More

10X

Facebook Quote:

“Now that

more and more people are watching Live videos, we are considering Live Videos as a new content type—different from normal videos— and learning how to rank

them for people in News Feed. As a first step, we are making a small update to News Feed so that

Facebook Live videos are more likely to appear higher in News Feed when those videos are

actually live, compared to after they are no longer live.”

#4 – Hotter than YouTube . . .

It’s Free . . . for now! ◻ Dive in and do it.


#5 – Podcast ing

◻ Grew 23% from 2015 - 2016 ◻ Almost 20% of US adults 18 - 49 listen to

podcasts at least 1 / month ◻ 64% on smartphone or tablet. ◻ Listeners engage for 20 - 40 mins -

sometimes longer - at a time. RubyMarketingSystems.com Source: The Infinite Dial

#5 – Podcast ing

◻ Capture listeners attention

◻ A Simple Conversation – authentic & real

◻ Respects consumers intelligence


#5 – Podcast ing


◻ Find podcasts to model

◻ Create a list of topics and interviewees of interest to your audience.

◻ PodCastFast.com

#6 – Expir ing Social Content


◻ 10 second videos gone after 1 view. ◻ Snapchat stories - last for 24 hours


Facebook Offered $3 Billion Cash to Buy Snapchat

Snapchat said “NOPE!”

#6 – Expir ing Social Content


◻ Most effective channel for acquisition and retention

◻ Fastest-growing channel for marketing ROI, ◻ 73 % of marketers rank email as “excellent”

or “good” when it comes to ROI

#7 – Emai l

* WBR Digital, Adestra, Econsultancy


#7 – Emai l

* Seriously Direct Marketing Association

Median Return on Investment (ROI)


#7 – Emai l and . . .

Millennials Generation Y Generation Z


◻ 18 – 64: 72 % check email on smartphone. ◻ 18 – 24: 91% check email on smartphone. ◻ 25 – 34: 83% use phone for email. ◻ 58 % of Millennials say email is their

preferred method of communication with brands.

◻ 68% of teens and 73% of 19 – 34 yos want businesses to communicate via email.

#7 – Emai l

*BizReport & Mapp Digital.


◻ Mobile Friendly ◻ Personalization ◻ Integration with

Social Media

#7 – Emai l

3 Things That Wi l l Never Change

You Must Always: 1. Have a Clear Strategy 2. Know Your Customer Inside and Out 3. Focus on Growing Your Email List

◻ You Don’t Own Your Facebook Page or Your Facebook Audience

◻ Facebook Can Shut You Down ◻ You Have Control with Email


Which Wil l Benef i t You Most?


1. Mobile First 2. Online Reputation Management 3. Social Media – Pay to Play 4. Live Video 5. Podcasting 6. Expiring Content 7. Email

7 Hot Marketing Trends for 2017 - Constant...

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