10 hot consumer trends 2015

Ericsson ConsumerLab

10 HOT CONSUMER TRENDS 2015

Ericsson_ConsumerLab_10_hot_consumer_trends_2015_Presentation_4x3 | Ericsson Internal | Ericsson AB 2014 | 2014-12-10 | Page 2

Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.


1. The streamed future

Base: Brazil, China, Germany, South Korea, Spain, Sweden, Taiwan, UK, US Source: Ericsson ConsumerLab TV & Media report, 2014

Three quarters of us regularly watch streamed video

In 2015 more people will watch streamed on-demand video on a weekly basis than broadcast TV


2. HELPFUL HOMES

Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

Source: Ericsson ConsumerLab Analytical Platform, October 2014

Our lives are more connected than ever before, and in the future our homes will be too

Around half of consumers would like home sensors that alert them to water and electricity issues, provide updates about refrigerator temperature, and deliver alerts when family members come and go


3. MIND SHARING



40 percent of smartphone owners would like to use a wearable device to communicate with others directly through thoughts

More than two-thirds believe this form of communication will be mainstream by 2020


4. SMART CITIZENS

Over 70 percent believe that traffic volume maps, energy use comparison apps and real-time water quality checkers will be mainstream by 2020

As citizens behavior becomes smarter, so will the cities they inhabit

Base: 9,030 iPhone/Android smartphone users in Beijing, Delhi, London, New York, Paris, Rome, So Paulo, Stockholm and Tokyo

Source: Ericsson ConsumerLab Analytical Platform, September 2014


5. THE SHARING ECONOMY



Half of all smartphone owners are open to the idea of renting out their personal appliances, spare rooms and leisure equipment, as it is convenient and saves money


6. THE DIGITAL PURSE



48 percent would prefer to use their phone to pay for goods and services

80 percent believe that the smartphone will replace their entire wallet or purse by 2020


7. MY INFORMATION

47 percent would like to be able to pay electronically without the automatic and unavoidable transfer of personal information

56 percent of smartphone owners would also like all email, chat and other internet communication to be encrypted




8. LONGER LIFE



Wearable technology is no longer just a novelty it will provide significant health benefits

Consumers believe that cloud-based services such as jogging apps, pulse meters and plates that measure food will help to prolong our lives by up to two years per application

YEA

RS

+0.5

+1.8

+1.9

YEARS


9. DOMESTIC ROBOTS



64 percent of consumers think a range of domestic robots that could help with everyday chores such as laundry and cooking will be common in households by 2020

Robots could also help out with tasks beyond the purely functional. More than a third say that a robot could keep them company


10. CHILDREN CONNECT EVERYTHING

For younger generations, the internet is integral to the world we live in

46 percent of smartphone owners say that those who are exposed to tablets as babies will expect all objects to be connected when they are older




10 hot consumer trends


10 HOT CONSUMER TRENDS 2015Slide Number 21. The streamed future 2. HELPFUL HOMES3. MIND SHARING4. SMART CITIZENS5. THE SHARING ECONOMY6. THE DIGITAL PURSE7. MY INFORMATION8. LONGER LIFE9. DOMESTIC ROBOTS10. CHILDREN CONNECT EVERYTHING10 hot consumer trendsSlide Number 14

10 hot consumer trends 2015

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