Networking on Social Media for Sales Reps

March, 2014

How to Grow Your Business Network With Social Media

1. Participate in LinkedIn Groups

Network with people who fit your prospect profile

Join specific groups relevant to your business.

Answer questions, give advice and share your knowledge.

Pay attention to who likes your posts and comments.

Avoid selling directly on the groups.

Link: http://www.linkedin.com/directory/groups

/

2. Share Insights From an Event

Share the highlights with people who can’t attend.

Attract people interested in the same niche.

Use the official event hashtag in your tweets.

Pay attention to the folks who follow along, comment or retweet your

information.

Avoid not paying attention to new follows during this time, as they could

well be new prospects for you..

Link: www.twitter.com

3. Keep It Short and Simple

Grab the attention of your clients with specific

messages Make a point within the reduced

attention span nowadays.

Shorter messages are easier to work between different social media

channels.

Less is more.

Avoid redundant and long messages.

4. Introduce Yourself on Xing

Introduce your business through Xing groups.

XING is the largest business network in the DACH region (Germany,

Austria, Switzerland). More than 13 million users world wide, 6.5 of which

from German speaking countries, make use of this network for their

businesses, jobs, and careers.

Use the mobile app to remain connected to your peers.

Link:www.xing.com/groups

5. Share Relevant Information

Share knowledge about your business

Show that you have some insight and knowledge on what you’re selling.

Use the opportunity to rapport with well established authors.

Increase your credibility within your followers.

Avoid sharing links with personal photos or music.

6. Build a Community

Nurture people around your business

Word of mouth marketing/advertising (WoM) provides the most powerful opportunity for you to reach people

and for people to reach you.

Referral selling is one of the most effective ways of selling.

A Google+ page brings you closer to the top in Google searches.

Avoid ignoring potential negative feedback.

Link: https://plus.google.com/pages/create

7. LinkedIn Recommendations

Highlight your skills through endorsements.

The best way to get LinkedIn recommendations is to give them

first.

Quality is more important that quantity.

Include a link to your LinkedIn profile and mention that you have

recommendations that will tell them more about your work for similar

clients.

Avoid sending a large amount of recommendations requests.

Link:http://

help.linkedin.com/app/answers/detail/a_id/96/ft/eng

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March, 2014