7 Elements of a Learning Strategy Webinar 11 13_13
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Transcript of 7 Elements of a Learning Strategy Webinar 11 13_13
7 Key Elements to
Include in Your
Learning Strategy
BIZLIBRARY.COM
WHAT WE’LL COVER:
1. Why you need a learning strategy.
2. The 7 key elements to include.
BIZLIBRARY.COM
If we just put a great employee
training program together, the
employees will love it!
5 Barriers to Effective Learning Charles Jennings
Barrier 1: Efficiency
Barrier 2: Inertia
Barrier 3: Convenience
Barrier 4: Training Mindset
Barrier 5: Manager Engagement
Why You Need a Learning
Strategy?
Organizations with a strong learning culture significantly
outperform their peers…
Innovation
46%
More likely
to be first to
market
Productivity
37%
Greater
employee
productivity
Time to
Market
34%
Better
response to
customer
needs
Quality
26%
Greater
ability to
deliver
“quality
products”
Skills for the
future
58%
More
prepared to
meet future
demand
Profitability
17%
More likely
to be
market
share
leaders
BERSIN BY DELOITTE 2012
1.Alignment with organizational goals.
2.Awareness of organization’s current
learning culture.
3.Needs analysis.
4.Content strategy.
5.Evaluation and success criteria.
6.Marketing and communication strategy.
7.Measurement of business impact
strategy.
1. Alignment
• The process of
adjusting parts so
that they are in
proper relative
position.
• Understanding of
organizational
purpose and goals.
Alignment
• The process of
adjusting parts so
that they are in
proper relative
position.
• Understanding of
organizational
purpose and goals.
2. Learning Culture
• Is learning embedded
into workflows?
• Commitment to
continuous
improvement?
• Senior leaders and
managers are critical.
1. Holistic thinking
2. Integrated learning
3. Capacity for change
and improvement
4. Focus on collaboration
5. Personal commitment
Elements of a Learning Culture
• The desired state of
performance.
• The current state of
performance.
• The skill, knowledge
and/or competency
gaps.
Determine the keys areas for which
learning resources can be aligned
to support…
• Department background
• Company’s business objectives
• Industry/marketplace
• Current/future challenges
• Achieving success criteria
4. Content Strategy
• When and where do
you employees
need resources?
• Video, social and
mobile.
Content Strategy
• Training linked to
performance.
• Linked to
knowledge, skill
and competency
gaps.
• Delivered and
accessible at the
time of need.
LEARNING MUST BE JUST IN TIME AND
JUST FOR ME.
Michael Rochelle,
Chief Strategy Officer, Brandon Hall Group
5. Success Criteria
• What will success
look like?
• How will we know?
• Key performance
indicators .
Quantifying Questions
BUSINESS NEED QUANTIFYING QUESTIONS
Increased revenue Buy how much? In which
areas?
Improved quality Improved how?
Reduction in turnover What percentage reduction?
Improved morale Improved how?
More satisfied customers In what way?
6. Marketing and Communication
• Inform, motivate
and give the WHY.
• Success stories.
• Learning in day-to-
day work.
Marketing Plan
THE MESSAGE: keep them simple and few.
THE PURPOSE: it’s got to matter to me.
METHOD: delivery and information flow.
METRICS: what does success look like? How
do I know?
TARGET AUDIENCE: all employees,
segmented populations.
7.. Measuring the Business Impact
• Core functions we
expect to improve
through employee
performance.
• Strategic business
benefits.
Case Study: Financial Services
1. Alignment - Attract and retain great employees.
2. Learning Culture – Growing company within a growing industry. A
employer that provides avenues for employee growth.
3. Needs analysis – Increase knowledge in hard skills – like Microsoft office,
in addition to a focus on customer service.
4. Content strategy – An on-demand resource library and a delivery
platform that will grow with us and our employee needs.
5. Evaluation and success criteria – 90 day evaluation with a targeted
focus group. Measuring satisfaction and completion.
6. Marketing and communication strategy – Learning Out Loud!
7. Business impact – recruitment and retention rates to remain competitive
in a high-growth industry.
BIZLIBRARY.COM
Some recommended resources…
Leadership Lesson Video:
Being an Effective Change Leader
(3 minute video)
Leadership Lesson Video:
How Senior Leaders Can Create an
Adaptable Organization
(3 minute video)
BIZLIBRARY.COM
In a world of learning and development where
complexity is the enemy, BizLibrary has developed a
to delivering high
quality learning, anywhere, anytime.
MICHAEL ROCHELLE
Chief Strategy Officer
Brandon-Hall Group
4,000+ Courses.
25 Topic Areas.
Unlimited Access.
Cloud-based Learning and
Performance Technology.
FREE TRIAL OR DEMO
BIZLIBRARY.COM
Chris Osborn
Vice President of Marketing
@chrisosbornstl
Jessica Batz
Marketing Specialist
@jessbatz
@BizLibrary