7 Commandments of Selling in HR & Recruiting

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#1 - HR is More Than a Lead


HR, an Overview

•  72% are women •  12 years of experience •  Median employee population of 560

2012 Study by HRPA


Topics Important To Us

•  Social Media •  Manager & Leadership •  Retention •  Employment

Source: 2013 Blogging4Jobs Reader Survey


#2 - Quality Over Quantity

Source: 2013 Blogging4Jobs Reader Survey


#3 - Solution Not Sale


How We Research

•  Google •  Recommendations •  Articles/Blogs •  Conferences


#5 - Conversation Over Conversion


#6 - Know the Industry

•  Shadow your buyer •  Read blogs •  Attend conference sessions •  Take time to know the industry


Adoption in HR & Recruiting


Personalize Everything


Personalize Everything

•  Create an experience •  Custom & meaningful content •  Personalized demos •  PR pitches too!


Questions?


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•  HRCI program number sent to you via email upon program completion


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Jessica Miller-Merrell [email protected] www.workology.com (405) 293-2564

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