6.1 Social Media
49
MAXIMIZING SOCIAL MEDIA Na#onal Conference on Ending Homelessness July 15, 2011 1 Friday, July 15, 2011
-
Upload
national-alliance-to-end-homelessness -
Category
Technology
-
view
1.099 -
download
0
description
Transcript of 6.1 Social Media
MAXIMIZING SOCIAL MEDIANa#onal Conference on Ending Homelessness
July 15, 2011
1Friday, July 15, 2011
Kate AkalonuManager of Volunteerand In-‐Kind Services
Catherine AnCommunica.ons andMedia Rela.ons Specialist
OUR PANEL
3Friday, July 15, 2011
STORY TIME!
4Friday, July 15, 2011
3June 30, 2010
5Friday, July 15, 2011
Just Right
Too Long
6Friday, July 15, 2011
www.twi?er.com/VeryShortStory
7Friday, July 15, 2011
STEP 1: PUBLISH
8Friday, July 15, 2011
STEP 2: SUMMARIZE
9Friday, July 15, 2011
what suits your message?
where is your audience?
where are you most comfortable?
STEP 3: PICK YOUR CHANNEL
10Friday, July 15, 2011
MOST POPULAR SOCIAL NETWORK?
11Friday, July 15, 2011
STEP 4: MULTIPLY
12Friday, July 15, 2011
13Friday, July 15, 2011
WHAT IS IT GOOD FOR?
Sharing links, photos, videoBuilding audience
Events Photos
Simple collabora#on
14Friday, July 15, 2011
15Friday, July 15, 2011
www.facebook.com/pages/create.php
16Friday, July 15, 2011
17Friday, July 15, 2011
“New”Groups Pages
Purpose
Privacy
Vanity URLs
Engagement Metrics
Small groups Marke:ng
Open, closed or Secret
Always open
FACEBOOK: GROUPS VS. PAGES
18Friday, July 15, 2011
19Friday, July 15, 2011
WHAT IS IT GOOD FOR?
Asking ques#onsProfessional networking
Collabora#onBuilding credibility
20Friday, July 15, 2011
21Friday, July 15, 2011
LINKEDIN GROUPS: OPEN OR MEMBERS-ONLY
22Friday, July 15, 2011
Open GroupMember-‐only
Group
Discussion visibility
Indexing by search engines
Sharing to TwiBer and Facebook
Anyone on LinkedIn can contribute
Anyone Members Only
Manager op:on
LINKEDIN GROUPS: OPEN VS. CLOSED
23Friday, July 15, 2011
24Friday, July 15, 2011
WHAT IS IT GOOD FOR?Link sharing
Field reports
Simple conversa#ons
Finding out what people are saying
Reaching influen#als
25Friday, July 15, 2011
26Friday, July 15, 2011
27Friday, July 15, 2011
28Friday, July 15, 2011
29Friday, July 15, 2011
Case Study
www.nstreetvillage.org | @nstreetvillage | www.facebook.com/NStreetVillage
Kate Akalonu | [email protected]
30Friday, July 15, 2011
About N Street VillageWho We Are
OrganizaAonal Outcomes
Who Am I?
31Friday, July 15, 2011
Why Did We Join?
32Friday, July 15, 2011
Deciding what plaIorms to use & how to best manage them
33Friday, July 15, 2011
540 followers | 637 tweets| 418 following
34Friday, July 15, 2011
542 likes| 510 monthly ac:ve users | 17,306 monthly post views
35Friday, July 15, 2011
Benefits to Joining the Social Media Conversa#on…
• The soL touch• Taking N Street Village naAonal…internaAonal• Improves search engine prominence• Many plaIorms = free; low cost/free webinars, training sessions, etc.
36Friday, July 15, 2011
Where is N Street Village Going?
• Increased investment in communicaAons• Establish goals for social media• Expand?
37Friday, July 15, 2011
www.naeh.org | @naehomelessnesswww.facebook.com/naAonalalliancetoendhomelessness
38Friday, July 15, 2011
SOCIAL MEDIA HISTORY
Started 2009
Main challenges
Resistance, apathy from leadership
Grassroots vs. grasstops
Aligning with goals
39Friday, July 15, 2011
GOALS
Disseminate informa#on
Engage supporters
Connect with like-‐minded organiza#ons
Explain and discuss key concepts
40Friday, July 15, 2011
PERFORMANCE
We tweet a handful of Ames everyday.
We facebook one or two Ames a day.
We have 2 staff members who devote part of their Ame to social media
(maybe a total of 3/4 FTE).
41Friday, July 15, 2011
42Friday, July 15, 2011
43Friday, July 15, 2011
44Friday, July 15, 2011
45Friday, July 15, 2011
46Friday, July 15, 2011
QUESTIONS & ANSWERS
47Friday, July 15, 2011
RESOURCES• google.com/real.me: Real-‐:me search of status updates
• whaKhetrend.com: Find out what a hashtag means
• facebook.com/pages
• forumone.com/facebook-‐resources
• www.linkedin.com/groupsDirectory: LinkedIn Groups Directory
• HootSuite.com
48Friday, July 15, 2011
THANK YOU!Kate Akalonu@nstreetvillage
Catherine An@naehomelessness
Andrew Cohen@AndrewJCohen
49Friday, July 15, 2011
