BeyondTrust is using GITEX to make its mark on the Middle East, having proclaimed that it is ready to do serious business within the region.

As part of the vendor’s drive to push into the region, it recently appointed Sudarshan Avadhany as its MENA Sales Director. According to Brent Thurrell, Vice President, EMEAI, BeyondTrust, Avadhany wil l f i l l the crucial role of being the regional first point of contact for the brand.

“Sudarshin is our first guy on the ground so to speak, and he’s working with our partners over here, and really trying to move the business forward, which I think is crucial for this region, to have somebody on the ground,” he told 60 Minutes.

“While we’ve seen a lot of interest, being able to have somebody on the ground over here to work very closely with partners and with customers directly is just hugely important

Laserfiche has launched version 9 of its Enterprise Content management (ECM) software at GITEX Technology Week 2013 and also showcased its brand new android application, which

is expected to be released at the end of the year.

“In the past, people have been talking about business

Laserfiche showcases new ECM version and android app

60 MinsShow dates: 20-24 October 2013, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 11am -6pm

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BeyondTrust eyes the Middle East

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Smartworld showcases ICT tech solutions

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Laserfiche...process management but it has never been linked in many different areas within the organisation. Business process management is already included in ECM, but what we did was to add an extra layer into it where we allow people to decide when they want to start a business process management at any given point in their uti l isation of the technology. This is what we have been emphasising, where we add value to the user experience,” explains Sean Tang, Vice President, International Business, Laserfiche.

The company is also showcasing the android application after launching its

“The Android application will be released at the end of this year but we are introducing it at GITEX 2013”

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Sean Tang, Vice President, International Business, Laserfiche

IOS application. “The Android application wil l be released at the end of this year but we are introducing it at GITEX 2013,” adds Tang.

The Middle East region is an important one for the company. It has risen to be the top international market for the company about two years ago. This is because, Tang says, companies in this market have a straightforward vision on what they want to accomplish. “They also realise that content management is not to do with only electronic content management but also paper based content. And where Laserfiche has had immense success with companies in the

Middle East is by providing a solution that taps into this large variety of content - both electronic and content based. We have solution that provides a natural transition from paper based to full electronic based content management. This provides organic growth,” explains Tang.

He adds that the channel can expect the company to invest in additional resources in the region. “We have a lot of exciting products coming up and we have a lot of successful experiences with customers in other markets and want to highlight that with customers here in this region on how the technology can be deployed.”

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Smartworld showcases ICT tech solutionsSmartworld is throwing the spotlight on its latest range of ICT technology solutions during its participation at this year’s edition of GITEX Technology Week. During the event, the company is showcasing its track record of successful installations and implementations made across major UAE projects over the last few years. This year’s exhibition is being held under the theme, ‘Let’s create, disrupt and re-imagine together.’ The company’s stands are located at the Juniper Booth, Hall 6 CLD 5 and at the Huawei Booth inside Zabeel Hall.

According to Smartworld senior executives, the company has set a four-point objective for their participation at GITEX Technology Week 2013—achieve more exposure and awareness by featuring their

for us. It’s very diff icult to keep traction in the region if you don’t have somebody on the ground as a key point of contact.”

The vendor, which specialises in context-aware security intell igence, has seen decent growth in the EMEA region over the course of 2013 – Thurrell estimated the growth figure to be around 30 percent. And to keep the momentum going, BeyondTrust has appointed regional sales directors in various key areas around EMEA.

At the heart of the BeyondTrust’s product portfolio

is the BeyondInsight platform. According to Thurrell, it consists of various technologies to do with vulnerabil ity and management – made available through acquisitions. However, BeyondTrust has unified these technologies so that customers can make use of them through a single platform.

“Having this single-console approach to be able to manage both vulnerabil ity and privi lege in one place is pretty transformative to any security department,” Thurell explained.

BeyondTrust’s stand can be found in Hall 2.

latest range of ICT solutions; talk about the innovative deployments they have made in the UAE; generate more leads and reinforce relationships with existing clients and partners while at the same tap into potential project opportunities.

“All roads lead to the Dubai World Trade Centre as the region’s top ICT professionals and companies will be at this year’s GITEX Technology Week. Over the years, the event

has served as a strategic platform to discuss timely trends and issues in IT while also serve as a launching vehicle for the latest technologies and innovations,” said Hamza Achour, Marketing Executive, Smartworld. “We are looking forward to our presence here at GITEX as we are aiming to increase more awareness at what we can offer to potential clients. Participating will also give us the opportunity to touch base with various participants and leverage our diverse portfolio of services and products, from networking solutions to our core business of systems integration, cloud computing and managed services.”

At the show, Smartworld representatives will also be on hand

to share its successful track record of innovative deployments across major UAE projects, including the recent completion of the new IT system for the Al Maktoum International Airport (AMIA) and for the installation and implementation of a Gigabit Passive Optical Network (GPON) network in Dubai World Central (DWC)--the Middle East region’s first-of-its-kind ‘Open and Equal Access’ network. The recent completion of the GPON network at the DWC has positioned the world’s first purpose-built aerotropolis and strategic initiative of the Government of Dubai into the ranks of prestigious gigabit capable precincts of the world and provides Next Generation Network (NGN) capabilities to ICT users located inside the area.

Watchguard launches cloud-ready network security visibility WatchGuard Technologies today announced a zero-install, public and private cloud-ready network security visibility solution at GITEX Technology Week 2013.

Watchguard Dimension will come standard with the company’s flagship unified threat management (UTM) platform and provides a suite of visibility and reporting tools that instantly isolates and distills actionable security issues and trends, speeding network professionals’ ability to set meaningful security policies.

“Around the world, network security pros tell us they are drowning in logs of data and find it time consuming – or nearly impossible – to identify key issues on their networks and make proper policy decisions,” said Dave R. Taylor, Vice President,

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Corporate and Product Strategy, Watchguard.

The security vendor referred to a recent report from the SANS Institute, which found that only 10 percent of respondents felt confident in their organisations ability to analyse large data sets for security trends. This is despite 77 percent collecting logs and monitoring data from systems and security devices.

“Watchguard Dimension solves this challenge by instantly turning raw network data into actionable security intelligence in the Big Data visualisation style today’s users have come to expect,” Taylor said.

Dicar Networks is one customer of Watchguard Dimension. Its President, Armando Garcia, testified that the solution simplified his company’s security management.

“The nature of a UTM already ensures you have an integrated, multi-function security platform with the nimbleness needed to keep up with everything from cybercrime to compliance issues,” Garcia said.

“Watchguard Dimension takes that to the next level. It’s up and running in a few clicks. Plus, it’s so easy to use and understand, it helps take our customers from focusing on the ‘how’ of what they need to do, to the ‘why’ of what they need to do to address security issues on their networks.”

For managed security solution providers, the ‘Executive Reporting’ function is a particularly key feature of the solution.

Another cusomter, eMazzanti Technologies, requires strong UTM because its customers trust it to secure their networks.

“With Watchguard Dimension’s Executive Reports, it’s easy for my firm to provide automated reports that make it simple for customers to see and understand how we’re protecting their interests,” said Said Carl Mazzanti, CEO, eMazzanti.

“Further, because our mutual offering is cloud-based, we have easy and secure access on any device, anywhere to serve the breadth of our client base.”

Watchguard Dimension is now available with WatchGuard’s 11.8 launch of its XTM security platform. Other highlights include the addition of Watchguard data loss prevention (DLP) to the platform, an updated Web user interface compatible with mobile devices, and new flexibility in the configuration of VPNs in today’s more complex network environments.

GITEX preview: HP Middle East1) What is the main theme of your presence at GITEX this year?HP is participating at GITEX this year with a range of solutions from our business portfolio aimed at improving processes, reducing stress and cost, and streamlining operations. These solutions are designed to address business concerns in the areas of Cloud Computing, Big Data, Security and Mobility

2) Are you releasing/launching anything new at GITEX 2013? If so, what?HP will be launching an exciting new line up of Business Computing and Printing solutions and will be available to show on our stand, There are some announcements as well that will be made on the Enterprise side but will keep the details till Gitex

This Gitex HP will be holding its annual Channel Awards event where HP Partners across the Middle East are recognized and awarded for their continuous achievements and contribution throughout the year.

3) How is your company presenting itself at GITEX this year to differentiate it from competitors?HP will have a full presence in Gitex this year. Our stand, Cloud 7 in Hall 6 will showcase our latest innovations in enterprise solutions where customers and partners can engage with HP’s experts and consultants throughout Gitex week . HP continuous focus on fighting

counterfeit is constantly evolving and at Gitex this year HP has partnered with Dubai Internet City to find new ways to tackle counterfeiting across the Middle East and we will have presence on their stand as well.

4) What are the key trends influencing your approach to GITEX 2013 and the offerings you are pushing?

We are at GITEX as we see ourselves as a key part of the enterprise ICT conversation in the region, and believe that the platform that GITEX affords is second to none. We are at GITEX to showcase our latest and best, and also to reinforce our position in and relevance to the IT industry at large.

Our business IT solutions touch the back- and front-ends of an

enterprise’s IT architecture, including servers and storage, PCs and printing solutions. Our key focus, however, would be on the more innovative end of the business IT spectrum, where we will demonstrate our superior offerings in cloud computing, mobility and security – critical concerns for businesses, and natural evolutions to our suite of business solutions.

6) How do you think GITEX 2013 will be different to previous editions?The year Gitex is expected to be the most comprehensive edition yet in the event’s history as the local IT market continues to grow. According to Gartner, the IT spent in the Middle East will hit $192.9 billion (Dh707.9 billion) in 2013, up 5.5 per cent from last year.

Gitex has successfully established itself as Middle East Africa and South Asia’s (MEASA) top ICT event — and one of the most influential in the world

7) How important is GITEX as a platform and event to your organisation?GITEX is by far the most critical platform for the ICT community to engage, share and learn. Mirroring the image of Dubai globally, GITEX too has emerged as a central meeting place and a dynamic market place for the rest of the world. For us, GITEX is the platform to interact with a wide range of stakeholders

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Eyad Shihabi, Managing Director, HP Middle East

Highlights

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–customers, partners, alliances. Platforms such as GITEX give us a way to understand the way the industry is moving, what are the key concerns that keep our customers awake at night, which are the emerging markets and industry sectors, and many more such insights. GITEX is without a doubt a key event in HP’s calendar in the Middle East.

8) What is the top reason you invest in GITEX — do you see a healthy return on your investment, or is it more about presence/visibility?Gitex as we said is one of the most important events on the regional calendar. HP has had its presence in many forms since its early years and it witnessed signing many deals for HP. It is important for us on both presence and business opportunities.

9) What does your company hope to achieve by appearing at GITEX 2013?We will be at GITEX to drive awareness, specifically around our enterprise range of solutions. Building on our legacy of devices and our understanding of customer needs, our business suite brings the latest enterprise technology to our customers’ infrastructure around the areas of converged cloud, big data, security and mobility. Our focus areas are around helping our customers become more agile in terms of processes and data mining, thereby making them more responsive to customer and market needs, and ultimately more successful.

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