60 Minutes to an Epic Social Media Strategy

www.melissazavala.com

60 Minutes to an Epic Social Media Strategy


Today’s Agenda: ü  Develop a deliberate social media strategy that gets you noticed in a noisy world ü  Create a social media master plan for staying top-of-mind ü  Simple strategies for engaging current and past clients through Facebook ü  5+ ways to keep your LinkedIn and Facebook fresh ü  Best practices for creating meaningful interaction on Instagram ü  Consider available success tools for enhancing productivity ü  Questions + Answers


Before we jump in… let’s have a look


According to an N.A.R. Survey (2015)…

88% of people would use their real

estate agent again

11% used same real agent

again


“Until you remove the noise, you are going to miss a lot of signal.”

—Seth Godin


How to Hit Your Target Group and Sustain Relationships with Social Media


“Our intention creates our reality.” —Wayne Dyer

www.melissazavala.comwww.melissazavala.com

5+ Areas to Enhance Your Social Presence


LinkedIn 1


Source: Sprout Social


LinkedIn Tips •  Your profile photo •  Skills and expertise

— go hyperlocal •  Verify your contact

information •  Edit endorsements •  Publish content •  Upload database •  Get recommended


The Power of Recommendations

You have to give in order to receive.


LinkedIn Endorsements


Facebook Personal and Business Pages

2


Facebook Tips

•  Be a storyteller •  Demonstrate authenticity

and transparency •  Be controlled and

deliberate •  Create lists to weed

through the noise •  Add photo and video •  Set up notifications


Be Authentic

Lots of engagement

Shares a snippet of his personal life AND subtly sells real estate


Post Ideas for Your Personal Profile

•  Share something personal or funny

•  Talk about why you love real estate

•  Share a success story •  Give clients a shout out •  Recognize a group or

organization


“Until you remove the noise, you are going to miss a lot of signal.”

—Seth Godin


Use Facebook Lists

facebook.com/bookmarks/lists

Create 2 Lists: 1. Past Clients, Referral Partners, Potential Clients 2. Current Clients


Big relationships are built with small and

continuous interactions over the course of time.


“It’s about the marathon and not about the sprint.”


Post Tips for Your Business Page

•  Post regularly •  Schedule posts •  Use lots of video and

photos •  Create a marketing

calendar •  Set up notifications


Schedule Content

•  Use the Facebook scheduler (Facebook Pages App), Hootsuite, or Buffer

•  Create themes or regular posts (Market Updates, #TBT, etc.)


Content Ideas for Your Page

•  Local Real Estate •  Community Info •  National Real Estate •  Personal Interest •  Home and Design


Think beyond right now!


Use Canva.com to Create Visuals


About Video on Facebook


Terry Waggoner, Ferris Property Group


Facebook Live Video

•  Simple REO Tour

•  7.6 Views •  107 Comments •  25 Shares


Facebook Ads

•  Create albums for listings •  Highlight views and

special features •  Link to a landing page •  Create target audiences •  Boost using mapping for

open houses


Instagram 3


Best Uses of Instagram

•  Connect with the

community •  Connect with clients •  Connect with the

next generation •  Market properties

with professional photos


Photo Ideas for Social Media

•  Gardens •  Buildings •  Doors •  Coffee shops •  Diners •  Happy Clients •  Windows •  Listing photos


Tools to Help You Succeed


Apps to Enhance Your Social Posts

Pic Post Play

Regram

Canva


The Next Big Thing


Periscope


Snapchat


Facebook Live


Take the Online Off Line


Simple Tips to Remember 1. In General

-  Create a social media marketing plan and consistent brand.

-  Be consistent and professional in your online activities -  Stick with it!

2. Content Tips -  Use lots of videos and photos -  Engage with those who interact -  Be authentic


Recap: Rev up your social media by…

•  Sticking to a regular schedule •  Creating Facebook lists and boosting posts

•  Be authentic and intentional •  Set in place tools to continue to deliver value

through social media

•  Convey trust, fun, and enthusiasm in everything you do!


Stick to Your Plan


It’s All About Being Intentional


Questions?


Find more upcoming webinars at http://www.melissazavala.com/speaking

Thank you for attending!

60 Minutes to an Epic Social Media Strategy

Real Estate

Transcript of 60 Minutes to an Epic Social Media Strategy