60 COLOR Honig 01-11-13
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60 YatedNe’eman 29 Teves 5773 | January 11, 2013 Is the Parnassah Expo a job air? No, it is not a job fair. It is a business expo with multiple levels of services and sections, including a job fair section, a business growth section, an education section, and the main Business-to-Business service section. R’ Duvi, as you move ahead with your expo preparations, some people are still unsure o who you are targeting. Can you explain in layman’s terms who precisely the expo is geared or? The expo is for everyone, but to more clear- ly convey what I mean, let’s divide the partici- pants into two groups, vendo rs and attendees. What do you mean by vendors? The vendors are those who will be having booths at the event. They will be existing com- panies looking to grow , expand or otherwise let people know about their services. Businessmen of all stripes will be able to gain scores of new customers and resources. Can you give us an example o a business that might gain by participating? Sure. Say you own a printing company. At the expo, you will be exposed to thousands of people from the frum community who may not be aware of your business and can benet from your pricing and from the diverse services you offer. Businesses, mosdos and private individu- als who need printing jobs of all types will learn about what you do - and, best of all, they will get to see you in person and discuss what you can do for them. There is nowhere else in the frum world that you can avail yourself of such an opportunity. Let’s take a second example. You own a real estate management company, managing proper- ties all over the tri-state. Out there are hundreds of property owners who may be looking for a frum, reliable, trustworthy management compa- ny who can take care of properties in the B ronx, in West Orange, in Trenton, wherever. Where can they nd and meet companies that they can trust? Other than word of mouth, they are often stuck. At the expo, you’ll have the opportunity to meet with those seeking the very services you provide. Can you give us some additional examples or readers to relate to? There are many people out there who have money they wish to invest. They want to meet with those who have invested successfully. They wish to see the company’s portfolios and see what the company has done. The expo will give people just such an opportunity. If you have an investment company, you’ll want to be there for people to see what you’ve accom- plished in the past and what you can offer them in the future. Let’s say you produce products in China. How do you grow and expand, nding new clients for whom to produce items or product lines? At the expo, creative minds and those looking to produce items overseas will be in attendance, eager to hear what your company can do for them in China or elsewhere in the Far East. Whatever you do, whether you are a patent attorney or work in health care, your services are needed. The challenging part is nding the customers who can benet from what you do. It is in this regard that the expo can help you. One second, though. Don’t most businesses and proessionals already advertise, either locally or nationally? What would you say to those who eel that they are already cover- ing their base and have maxed out in terms o the clientele they can reach? That’s an excellent question. The answer is multi-faceted. Firstly, the notion that “Everyone already knows me” is mistaken. More often than not, those beyond your inner circle are not aware of exactly what you do and specically what you can do for them. And even those who advertise smartly and broadly can further grow their busi- ness or cut their costs by making new contacts and broadening their customer base beyond their local or even regional community. There is a lot you won’t nd in the phone - book or in your local circular that you will be able to nd at this expo. I believe that over 50% of frum people today are self-employed or own their own businesses. In some cases, they are like people who have degrees without jobs. A business has constant overhead. If you don’t have clients who are aware of the services you can provide to them, you are in the dark, because growing your base can bring down your costs and change the way you do business. You will not only grow your business and make it more protable, but you can make it is easier to operate. A major food manufacturer who reserved space at the expo told me, “Duvi, how did you come up with this concept? This is exactly what we needed to help us nd more packaging and shipping companies as well as hire more em- ployees.” So for vendors, the expo will be an unpar- alleled opportunity. Businesses, institutions and organizations from every conventional and unique eld imaginable, from communities throughout the United States and Canada, will be present. Okay, but businesses may say that they can go to a real estate show or other business ex- pos. Why should they attend the Parnassah Expo? At those events, you may be a vender com- peting with 5,000 other booths. At the upcom- ing expo, in the real estate section, for example, people will be seeking your s ervices. Y ou won’t be competing with thousands of other vendors and thus getting lost in the shufe. I went to an event at the Jacob Javits Center where it was impossible to vet out services be- fore being wiped out from the sheer number of vendors providing the same services. And of course, because this is an expo or- ganized by and for the frum olam, there is an obvious benet as a vendor in having a pres - ence there. Let’s say I am a business owner and I want to just come and walk around but not exhibit my services. Why should I take a booth? We created the Business-to-Business sec- tion precisely because thousands of people are seeking services and will only nd you if you exhibit your business or service there. If you simply walk around trying to tout your service or business, you may not reach those who are seeking what you can provide. So again, if you take a booth, people who need your services will be guided to you. They will approach you, as opposed to you nudging a few people as you walk around begging for them to use your services. The difference is enormous. You say that the expo will help businesses nd employees and those suited or their line o work. How will that work? For someone who doesn’t have a job, there has been no central location for him to turn to. While there are disparate organizations provid- ing different services, there has not been one place where a job -seeker can go to view what is available out there - until now. Let me give you an analogy. Imagine there were no groceries and supermarkets. Every time you wanted a bottle of milk, you would have to contact Golden Flow or Pride of the Farm. If you want ice cream, you’d have to call Klein’s. For grape juice, you’d have to contact Kedem. For crackers, pasta and condiments, you’d be contacting Gefen or Hadar. And so on. Frankly, Addressing The Parnassah Crisis For as long as I’ve known R’ Duvi Honig - and it’s been about a decade, give or take - he’ s been a m an on a mission. With a re burning in his belly and as one not easily deterred, R’ Duvi, a 38-year-old resident o Lakewood’s Brook Hill neighborhood, is a proverbial reight train o de- termination. His eforts over the last ew years have been aimed at addressing the parnassah crisis, which both he and I have discussed and ana- lyzed ad nauseum, concluding that it is by ar the greatest crisis afecting the larger rum community. In addition to the problems inherent in the parnassa h conundru m itsel is the ac t that other m ajor crise s - shidduchi m, kids at ris k, shalom ba yis, et al - are all exacer bated by the par nassah crisis, but that’s a separate discussion or another time… R’ Duvi, ounder o the Learn and Network initiative, is currently spending his days and nights preparing or The Parnassah Expo, a project o his Parnassah Network organization. The event is slated to be held at the Meadowlands Exposition Center on February 12, 2013, and there has been continuous advertising and “pump” about the event. However, as I explained to R’ Duvi, some people out there seem to be conused ab out who the event is or and what is hoped to be accomplished. I thus sat down with R’ Du vi this past Sunday to get answers to some o the questions being asked. By Rabbi Yitzchok Hisiger An Interview With R’ Duvi Honig, C EO of The P arnassah Ex po
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60 YatedNe’eman 29 Teves 5773 | January 11, 2013
Is the Parnassah Expo a job air?
No, it is not a job fair. It is a business expowith multiple levels of services and sections,
including a job fair section, a business growthsection, an education section, and the mainBusiness-to-Business service section.
R’ Duvi, as you move ahead with your expo preparations, some people are still unsureo who you are targeting. Can you explainin layman’s terms who precisely the expo isgeared or?
The expo is for everyone, but to more clear-ly convey what I mean, let’s divide the partici-
pants into two groups, vendors and attendees.
What do you mean by vendors?
The vendors are those who will be having booths at the event. They will be existing com-
panies looking to grow, expand or otherwise let people know about their services. Businessmenof all stripes will be able to gain scores of new
customers and resources.
Can you give us an example o a businessthat might gain by participating?
Sure. Say you own a printing company. At
the expo, you will be exposed to thousands of people from the frum community who may not be aware of your business and can benet from
your pricing and from the diverse services youoffer. Businesses, mosdos and private individu-als who need printing jobs of all types will learn
about what you do - and, best of all, they willget to see you in person and discuss what youcan do for them. There is nowhere else in the
frum world that you can avail yourself of suchan opportunity.
Let’s take a second example. You own a real
estate management company, managing proper-ties all over the tri-state. Out there are hundredsof property owners who may be looking for a
frum, reliable, trustworthy management compa-ny who can take care of properties in the Bronx,in West Orange, in Trenton, wherever. Wherecan they nd and meet companies that they cantrust? Other than word of mouth, they are oftenstuck. At the expo, you’ll have the opportunityto meet with those seeking the very services you
provide.
Can you give us some additional examplesor readers to relate to?
There are many people out there who havemoney they wish to invest. They want to meetwith those who have invested successfully.They wish to see the company’s portfolios andsee what the company has done. The expo willgive people just such an opportunity. If youhave an investment company, you’ll want to
be there for people to see what you’ve accom- plished in the past and what you can offer themin the future.
Let’s say you produce products in China.How do you grow and expand, nding newclients for whom to produce items or productlines? At the expo, creative minds and thoselooking to produce items overseas will be inattendance, eager to hear what your companycan do for them in China or elsewhere in theFar East.
Whatever you do, whether you are a patentattorney or work in health care, your servicesare needed. The challenging part is nding thecustomers who can benet from what you do. Itis in this regard that the expo can help you.
One second, though. Don’t most businessesand proessionals already advertise, either locally or nationally? What would you say tothose who eel that they are already cover-ing their base and have maxed out in termso the clientele they can reach?
That’s an excellent question. The answer ismulti-faceted.
Firstly, the notion that “Everyone already
knows me” is mistaken. More often than not,those beyond your inner circle are not aware of
exactly what you do and specically what youcan do for them. And even those who advertisesmartly and broadly can further grow their busi-
ness or cut their costs by making new contacts
and broadening their customer base beyondtheir local or even regional community.There is a lot you won’t nd in the phone-
book or in your local circular that you will be
able to nd at this expo.I believe that over 50% of frum people today
are self-employed or own their own businesses.In some cases, they are like people who havedegrees without jobs. A business has constant
overhead. If you don’t have clients who areaware of the services you can provide to them,
you are in the dark, because growing your basecan bring down your costs and change the wayyou do business. You will not only grow your
business and make it more protable, but youcan make it is easier to operate.
A major food manufacturer who reservedspace at the expo told me, “Duvi, how did you
come up with this concept? This is exactly whatwe needed to help us nd more packaging andshipping companies as well as hire more em-
ployees.”So for vendors, the expo will be an unpar-
alleled opportunity. Businesses, institutions
and organizations from every conventional andunique eld imaginable, from communities
throughout the United States and Canada, will be present.
Okay, but businesses may say that they cango to a real estate show or other business ex- pos. Why should they attend the ParnassahExpo?
At those events, you may be a vender com- peting with 5,000 other booths. At the upcom-
ing expo, in the real estate section, for example, people will be seeking your services. You won’t be competing with thousands of other vendors
and thus getting lost in the shufe.I went to an event at the Jacob Javits Center
where it was impossible to vet out services be-fore being wiped out from the sheer number of vendors providing the same services.
And of course, because this is an expo or-ganized by and for the frum olam, there is anobvious benet as a vendor in having a pres -ence there.
Let’s say I am a business owner and I want to just come and walk around but not exhibit my services. Why should I take a booth?
We created the Business-to-Business sec-tion precisely because thousands of people areseeking services and will only nd you if youexhibit your business or service there.
If you simply walk around trying to toutyour service or business, you may not reachthose who are seeking what you can provide.
So again, if you take a booth, people whoneed your services will be guided to you. Theywill approach you, as opposed to you nudginga few people as you walk around begging for them to use your services. The difference isenormous.
You say that the expo will help businessesnd employees and those suited or their lineo work. How will that work?
For someone who doesn’t have a job, therehas been no central location for him to turn to.While there are disparate organizations provid-ing different services, there has not been one
place where a job-seeker can go to view what isavailable out there - until now.
Let me give you an analogy. Imagine therewere no groceries and supermarkets. Every timeyou wanted a bottle of milk, you would have tocontact Golden Flow or Pride of the Farm. If you want ice cream, you’d have to call Klein’s.
For grape juice, you’d have to contact Kedem.For crackers, pasta and condiments, you’d becontacting Gefen or Hadar. And so on. Frankly,
Addressing TheParnassah Crisis
For as long as I’ve known R’ Duvi Honig - and it’s been about a decade, give or take - he’s been a m an on a mission. With a re burning in his
belly and as one not easily deterred, R’ Duvi, a 38-year-old resident o Lakewood’s Brook Hill neighborhood, is a proverbial reight train o de-termination. His eforts over the last ew years have been aimed at addressing the parnassah crisis, which both he and I have discussed and ana-lyzed ad nauseum, concluding that it is by ar the greatest crisis afecting the larger rum community. In addition to the problems inherent in the
parnassa h conundru m itsel is the ac t that other m ajor crise s - shidduchi m, kids at ris k, shalom ba yis, et al - are all exacer bated by the par nassahcrisis, but that’s a separate discussion or another time…
R’ Duvi, ounder o the Learn and Network initiative, is currently spending his days and nights preparing or The Parnassah Expo, a project o his Parnassah Network organization. The event is slated to be held at the Meadowlands Exposition Center on February 12, 2013, and there hasbeen continuous advertising and “pump” about the event. However, as I explained to R’ Duvi, some people out there seem to be conused ab out who the event is or and what is hoped to be accomplished. I thus sat down with R’ Du vi this past Sunday to get answers to some o the questionsbeing asked.
By Rabbi Yitzchok Hisiger
An Interview With R’ Duvi Honig, CEO of The Parnassah Expo
