6 Ways Email Marketing Automation Increases Revenue

There have been so many useful tools developed in the last decade to help marketers and smallbusiness owners focus better on achieving their goals and one of the growing trends has to bemarketing automation. New users often ask the most obvious question "what is marketingautomation?" and Mark Bircher from the BuzzPortal development team sums it rather well below;

"Marketing Automation is not email marketing on steroids as some have called it in the past. It ismore of a sophisticated and strategic tool that can be used to storyboard your relationship with yourcustomer. You can plan and interact at more appropriate times and close sales at a time when thecustomer is ready to complete the buying process making it a more pleasant experience for themand you."

We all agree with Mark that Marketing Automation is certainly a more modern method foraccelerating your pipeline. Then there are the time saving benefits to consider. You would have tocomplete many tasks with email marketing to attempt to achieve half of what is possible with goodMarketing Automation software. And it would still be impossible to guarantee that your customersreceives that personalized level of communication and at a time in the buying cycle to suit them.

Marketing automation is proven to provide many professionals the chance to save time, but alsobuild valuable relationships that will help with ROI and here are a few ways how:

Cross Channel

By harnassing the many communication channels available you can reach your audience on the theirpreferred medium. BuzzPortal is rather unique in that it integrates email marketing, SMSmarketing, Fax and Voice Broadcasting as well as popular social media sites Facebook and Twitterall into one platform with one user account. This way marketing automation platforms bring togetherthe many tools being used to achieve a better result.

More Referrals

If you create specific email campaigns that are just meant to generate more referrals you'll be ableto possibly make more sales. And the best place to do that is with your existing customers byemailing them a satisfaction survey and those that reply back can be added to your email referralcampaign email list. The answers form the survey can be used to tailor automated communicationsbased on the users preferences.

Leads

Sometimes leads can fall through the cracks and that means a loss in revenue for your company, Butmarketing automation lets you create and track a drip campaign that will reach out to your variousleads so that they aren't lost in the madness of everyday business. These types of lead emails willkeep your business at the top of their mind and will show them that you are there whenever theyneed help or services.

Reactive Leads That Have Gone Cold

Any and all info that your company has from your customers can be used to reactivate old leads that

have gone cold. If you have leads that have not been contacted in more than six months, you canrenew your company's relationship with them by creating an automated email campaign targetingthem.

Lead Segmentation

With the power to segment your leads into categories like location, age, similar interests and thelike, you can create targeted messages to your customers, which will increase the chances of themopening the email and clicking through it, which will lead to .. you guessed it.. more revenue.

Personalisation

In addition to increasing click rates with segmented emails, you can also add personalisation to yourmarketing automation that speaks directly to your contacts. Many programs allow you to add in thecustomer's first name and even display their purchase history, birthdays, etc. This demonstrates toyour customers that you have taken the time to create something specially tailored for them. But itsknowing what they like and what they click on that helps you tailor communications to their needs.

When it comes to increasing sales and revenue, nothing beats marketing automation since it allowscompanies to target customers based on information gathered and much more. BuzzPortal is onesuch marketing automation solution that will benefit your company but we recommend that you planyour research and ensure the company you choose has your interests at the core of their service.The rest should just be.. well.. automatic.

Visit BuzzPortal.com

Post by:

Ben Marshall - Customer Flow Expert

BuzzPortal - When Communication Matters

www.buzzportal.com

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