6 Things We Learned at Innovation Social 2014
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From Innovation Stories at DigitasLBi, London 26 th June 1 6 things we learned at Innovation Social 2014 @EvolverHQ
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About Innovation Social Innovation Social aims to unpick what Innovation means for the marketing communications industry and make sense of it all. This wonderful half day event was held at LBiDigitas on the 26th June 2014 and featured speakers from BBH, Wolf Ollins, Albion, Smithery, & DigitasLBi discussing driving innovation across the industry. find out more @Innovationsoc www.innovationdisorder.com thanks to @NadsBads and everyone who was involved About Evolver Evolver is a digital strategy consultancy We help companies master digital. We do this through accelerated evolution – by transforming operations, unlocking new opportunities and helping them achieve their digital vision. Evolver provides senior executives with an alternative to management consultancies and marketing agencies when they need to make a radical difference.
Transcript of 6 Things We Learned at Innovation Social 2014
From Innovation Stories at DigitasLBi, London 26th June 1
6 things we learned at
Innovation Social 2014
@EvolverHQ
About Innovation Social Innovation Social aims to unpick what Innovation means for the marketing communications industry and make sense of it all. This wonderful half day event was held at LBiDigitas on the 26th June 2014 and featured speakers from BBH, Wolf Ollins, Albion, Smithery, & DigitasLBi discussing driving innovation across the industry. find out more @Innovationsoc www.innovationdisorder.com thanks to @NadsBads and everyone who was involved @EvolverHQ
EVOLVER IS A DIGITAL STRATEGY CONSULTANCY. We help companies master digital. We do this through accelerated evolution – by transforming operations, unlocking new opportunities and helping them achieve their digital vision. Evolver provides senior executives with an alternative to management consultancies and marketing agencies when they need to make a radical difference.
@EvolverHQ
6 things we learned at Innovation Social 2014 1. Innovation doesn't need invention 2. The solution is in the problem 3. Data is your North Star. 4. Keep it light, fresh & fun 5. Tenacity beats bureaucracy 6. CEOs need consumer experience @EvolverHQ
Innovation doesn't need invention Daniele Fiandaca, Head of Innovation / Managing Partner, Cheil UK.
“The future is already here, we should use the existing tools we have on the table.”
“Innovation is finding new and better ways to solve client’s problems.”
@EvolverHQ
The solution is in the problem Lorenzo Wood, Chief Innovation Officer, DigitasLBi
4. Acclimatise to failure: People worry about failure, so make past failures visible 5. Prepare for the flight: The progress of the idea into the real world 6. Brainstorm the problem: Deconstructing problems are much more focused then creating solutions and everyone can participate
1. Take everybody on a journey: Make the client part of the journey and match their investment 2. Talk about what you do: It helps make it more rigorous and gets input from people outside the direct teams 3. Cast carefully: This process doesn’t suit everybody
@EvolverHQ
Data is your North Star Glyn Britton, Managing Partner, Strategy and Innovation, Albion London “If you want to innovate, you probably won’t have the data that can support your concept at first. But once you’re up and running, generated data can be useful to refine and improve your idea.”
@EvolverHQ
BBH Labs: Keep it light, fresh & fun Agathe Guerrier, Strategy Director and Partner + Jeremey Ettinghausen, Creative Director, BBH
- Don’t eat your young: Learn with them and make them feel empowered. - Don’t obsess over the tech: Human Behaviour is more interesting - Do the right thing: Get people from multiple departments excited to participate - Print the legend: Be very clear on what and why you do things - Keep it light, fresh and fun: Innovation should be lighthearted - There is no process for innovation: It’s iterative and in constant flux.
@EvolverHQ
- I’m not writing it down to remember it later, I’m writing it down to remember it now - Innovation is about learning and letting people evolve - Innovation isn’t what you bring, it’s what you leave behind. See the full deck on slideshare here “Innovation on the Fringes - The Key To Leadership” http://www.slideshare.net/gamages/innovation-at-the-fringe-the-key-to-leadership
Tenacity beats bureaucracy John Willshire, Founder Smithery + Tracy Camilleri, Program director The Oxford Strategic Leadership Program.
@EvolverHQ
CEOs need consumer experience John Burkhart, Content Strategist, Author of Time Marketing
“CEO’s take decisions for people, but they aren’t where the people are. Only 26/100 FTSE 100 CEOs are on social media.”
@EvolverHQ
In Summary 1. Innovation doesn't need invention 2. The solution is in the problem 3. Data is your North Star. 4. Keep it light, fresh & fun 5. Tenacity beats bureaucracy 6. CEOs need consumer experience @EvolverHQ
