5 things we learned from GOV.UK
Transcript of 5 things we learned from GOV.UK
design lessons from gov.uk5
gov.ukdesign lessons from5Single domain to house all government information and services
gov.ukdesign lessons from5Single domain to house all government information and services
Recently won Design of the Year award
gov.ukdesign lessons from5Single domain to house all government information and services
Recently won Design of the Year award
Taking an agile, iterative approach to designing services
start with useful1
Font size comparision between gov.uk and bbc.co.uk/news
1Font size and legibility are often secondary design concerns for minority groups such as disabled users.
Gov.uk uses white space to allow users to focus on text
1Increasing legibility can improve the experience for all user groups
small touchesmake a big dif
2ference
Normal, hover and on-click button states for gov.uk
Seemingly minor interactions like button behaviour can have a real impact on user understanding2
Gov.uk typeface; a variant on Transport which was developed for UK road signs
Careful selection of typeface aid clarity as well as subtly highlighting brand or messaging2
design can help or hinder3
Two versions of the search box from earlier iterations of gov.uk
Aesthetically pleasing doesn’t mean usable3
An earlier iteration of the Gov.uk page footer
Overuse of elements intended to create clarity can be confusing for users3
access andavailability4
Gov.uk uses responsive design to accomodate a range of devices
With an increasing amount of mobile or tablet users, it’s now more important than ever to think about how, when and why we access online services4
The layout shifts between tablet and mobile to best utilise available space
Simplify pages, don’t remove information4
release first,refine later5
An alpha release of the Gov.uk homepage
An imperfect but useful site is worth a hundred perfect sites never used5
The current Gov.uk homepage
The best and most informed decisions you make, design or otherwise, will come from user input5
thank you