• What is the end? The objective• Feeding social media, overcoming the content

problem• Images: Photos/infographics• How to deal with detractors?• Listen, Evaluation – Eva• Working together

More informal Average ‘Like’ 30 – 40 pages

Algorithm – echo chamber

No more than 3 a day MAX

Have two or three administrators

When to ‘post’

What to ‘post’

More formal, stilll social‘Follow’ less of a commitment

All tweets are equal, but…

Retweet – MAX 30%

Have two or three administrators

When to ‘post’

What to ‘post’ short and punchy