EmpowHER.com Media Overview
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Transcript of EmpowHER.com Media Overview
Confidential and proprietary. Do not distribute. © EmpowHER, 2011
1
EmpowHER / General Overview
• Health Media Company for Women
• Started in 2007 by renowned women’s
health advocate Michelle King Robson
• Fastest growing in the category:
Top5 Top25 Top7%Women’s Health& Wellness SiteSource: Experian Hitwise
Of All Women’s Lifestyle SitesSource: Experian Hitwise (all categories)
Of All Health SitesSource: Experian Hitwise
Confidential and proprietary. Do not distribute. © EmpowHER, 2011
2
EmpowHERsaves lives
“Thank you for such a
life-changing experience.”
“Reading an article on
EmpowHER saved my
loved one’s life.”
“Plain and simple...
EmpowHER saved my life.”
MelissaMember, EmpowHER
GinaMember, EmpowHER
MonaLouMember, EmpowHER
Confidential and proprietary. Do not distribute. © EmpowHER, 2011
3
Michelle’s Story
“We’ve all heard the saying … ‘necessity is the mother
of invention.’ Well, after clearing my head and taking
responsibility for my own health and wellness; I made a
decision – that no other woman would suffer as I had.”
Confidential and proprietary. Do not distribute. © EmpowHER, 2011
4
Our Audience
EmpowHER audience is:
9 out of 10 More than 80%Women Seek HealthInformation via the Web
National Marketing Institute, 2009
Of Healthcare PurchasingDecisions are Made by Women
Daria Blackwell, Knowlage Clinic Inc.,At Women’s Health and Wellness Conference, 2008
• Web savvy
• Social Media savvy
• Hyper-qualified
• Influential
• Decision makers & buyers
Confidential and proprietary. Do not distribute. © EmpowHER, 2011
Value / Leader in Women’s Health Category
5
• Freshest face in women’s health, women’s lifestyle, and
general health categories among peers and competitors
• Only network of sites and communities exclusively
dedicated to women’s health and wellness
• Rising star and favorite among new media and social
media savvy health and wellness brand managers,
marketers and agencies
Source: Quantcast
Confidential and proprietary. Do not distribute. © EmpowHER, 2011
Value / Our Growth & Recognition vs Competition
6
• Award-winning, market-leading
• Featured in major media reaching over 40 million
households
*Does not include offsite syndication views of EmpowHER content
EmpowHER Visits 2010 vs. Competitors
Jan 451K Dec 1.1MJanuary 2010 - December 2010 = 125% Increase. Source: Omniture
WomensHealthEmpowHER Women.WebMD Lifescript
Confidential and proprietary. Do not distribute. © EmpowHER, 2011
7
Partnership Opportunities / Overview
Original Video, Articles,
Slide Shows, Resource
Centers, Provider Profiles,
Events
Q & A, Special Offers, Client
News, Expertise, Programs,
Brand/Product, Web
Advertising, Condition
Programs, Campaigns, SEM,
SEO, Audience
conversion tools
Detailed Analytics,
Custom Reports
Community/Membership,
Groups, Polls/Surveys,
Research, Member Profiles,
Content Syndication, Social
Media integration
Confidential and proprietary. Do not distribute. © EmpowHER, 2011
8
EmpowHER.com / Conditions & Wellness
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Confidential and proprietary. Do not distribute. © EmpowHER, 2011
9
EmpowHER.com / Video & News
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Confidential and proprietary. Do not distribute. © EmpowHER, 2011
10
EmpowHER.com / Video & News
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Confidential and proprietary. Do not distribute. © EmpowHER, 2011
11
Partnership Opportunities /Health & Wellness
Topic Sponsorships
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Confidential and proprietary. Do not distribute. © EmpowHER, 2011
12
Partnership Opportunities /Health & Wellness
Topic Sponsorships
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Confidential and proprietary. Do not distribute. © EmpowHER, 2011
13
Partnership Opportunities /Health & Wellness
Topic Sponsorships
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Confidential and proprietary. Do not distribute. © EmpowHER, 2011
14
Partnership Opportunities /Health & Wellness
Topic Sponsorships
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Confidential and proprietary. Do not distribute. © EmpowHER, 2011
15
Partnership Opportunities /Health & Wellness
Topic Sponsorships
Confidential and proprietary. Do not distribute. © EmpowHER, 2011
16
Partnership Opportunities /Resource Center Sponsorships
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Confidential and proprietary. Do not distribute. © EmpowHER, 2011
17
Partnership Opportunities /Resource Center Sponsorships
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Confidential and proprietary. Do not distribute. © EmpowHER, 2011
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Partnership Opportunities /Resource Center Sponsorships
view content
Confidential and proprietary. Do not distribute. © EmpowHER, 2011
19
Partnership Opportunities /
view content
CampaignSponsorships
Confidential and proprietary. Do not distribute. © EmpowHER, 2011
20
Condition Sponsor Highlight
• Metrics and Analytics for this condition
- Content numbers
- Page views
- Comment numbers/member activity/
engagements stats
page title area screen capture
example sponsor logo and name
video screen capture
Confidential and proprietary. Do not distribute. © EmpowHER, 2011
Case Studies
21
Business ChallengeFind new and cost-effective ways to augment Saint John’s existing online efforts
Objectives Increase online search presence Drive awareness for women’s health services
EmpowHER Solution Develop a Patient Education Center microsite where visitors can learn about Saint John’s, their doctors and access educational content on women’s health Newsletter and community integration of articles from Saint John’s doctors Search Engine Optimization for all Saint John’s content
Results Generated 460 organic quality listings on top 4 search engines Drove 1,853 interested people to read articles and information about Saint John’s Health Center and their doctors 4:1 ROI, 22 new patients acquired
“Our EmpowHER campaigns have provided us with a solid 4:1 return on investment. EmpowHER stands out among its peers. They have provided us rich content that is
targeted to well-informed and highly-interested healthcare consumers.”
Greg Harrison,
Administrative Director, Marketing & Business Development, Saint John’s Health CenterClient
Saint John’s Health Center/John Wayne
Confidential and proprietary. Do not distribute. © EmpowHER, 2011
22
HERStories / Advocate for You
• Gina was suffering from irregular periods, heavy bleeding, and severe depression• Treatments did not help; came very close to taking her own life• Shared her story on the site, and within 24 hours she was on a brighter path• Her doctor is really addressing her issues and she feels Gina like a new person
“Plain and simple…EmpowHER saved my life.”
• Christina had a complete hysterectomy in her 30’s creating a confusing path of changes to her body• Her doctor could not give her the answers she needed• She found the answers she needed on EmpowHER• Christina now advocates for others and has won an award from the American Heart Association for her efforts
“What I thought was the end, was only the beginning…EmpowHER changed my life.”
GinaMember, EmpowHER
ChristinaMember, EmpowHER
Confidential and proprietary. Do not distribute. © EmpowHER, 2011
23
HERStories / Advocate for Others
• MonaLou’s partner was having odd sensations in his abdomen• Read an article on EmpowHER about the symptoms of aortic aneurysm• His doctor who scheduled emergency surgery.• Had it burst; he would have died... Post surgery, he is a perfect picture of health.
“Reading an article on EmpowHERsaved my loved one’s life.”
• Went to doctor with symptoms, tested negative• Diagnosed w/Stage IIIC Ovarian Cancer 4 months later• Daughter Shari passed away from same condition• Needed to know she had support and could express her grief
“Sharing my story on EmpowHERhelped me find other women in thesame situation.”
MonaLouMember, EmpowHER
PaulaMember, EmpowHER
Thank You
Contact Us33
Confidential and proprietary. Do not distribute. © EmpowHER, 2010
Primary Contact
Jamie [email protected] 480-315-1443
Social Media Links
http://www.facebook.com/EmpowHER http://twitter.com/EmpowHER
Important URLs
www.empowher.comwww.1000women.com