6 Keys to Success with Content Marketing
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Transcript of 6 Keys to Success with Content Marketing
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6 keys to success with Content Marketing
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6 Keys to Success
1. Choose a relevant topic.2. Match content format with sales
cycle.3. Match writing style/creative with
intended audience.4. Must have buy-in from stakeholders.5. Execute!6. Promote!
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“…content marketing has been earmarked by 70% (of respondents) as being targeted for the greatest increase in investment.”-April 2014 study commissioned by Salesfusion
The Trend is Your Friend
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Promotion
Creation
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Possible to utilize in any industry, no matter how commoditized.
Survey on behalf of TP-LINK in the wireless router segment.
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Content that’s 10 times better and more detailed than the competition.Hard to do, but that’s the competitive advantage.
Skyscraper Content
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Created an award of Top 95 Dog Websites…Researched and curated the best websites…
Provided them an award logo to link back to site…
…and gave them an award we created.
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Search term generates 1.1 BILLION search results.#2 overall on a niche website…
…beating out better known publications.
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“Top 101 Trust Leaders in Cloud Hosting”
Strong viral element: everyone likes to brag they made a list.Got picked up in industry media.
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Our promotion of the release led to #1 position on images result…
“Telecommuter Infographic”
And #2, #3, #4 positions on Page 1 of Google, including client site.
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Mashable coverage of infographic resulting from outreach…
…resulting in 1,300 social shares from this site alone…
…and a valuable “inbound link” to the client’s site.
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Written in the style of Buzzfeed…
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11,346 words total!Include outbound links to authoritative sites (very important).
Include funny images or animated GIFs (a la Buzzfeed).(Don’t forget to give credit to sources).
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For competitive keywords, first page dominated by big brands and big media.1. Best Buy2. PC Mag3. Walmart4. Amazon5. Wikipedia6. CNET7. Newegg8. Staples9. About.com10.Netgear
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Strategy: Reach target market through long tail keywords via
Content Marketing
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Old SEO New SEO
-Build tons of cheap links-Heavy use of keywords in anchor texts-Guest posting abuse
(EASY)
-Long term strategy-Create high quality “killer” content-Promote, promote, promote-Focus on the user experience
(HARD)
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1. Choose a relevant topic.2. Match content format with sales
cycle.3. Match writing style/creative with
intended audience.4. Must have buy-in from stakeholders.5. Execute!6. Promote!
Review: 6 Keys to Success
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