30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success #SMMW16
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Transcript of 30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success #SMMW16
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#SMMW16@JimMacLeod
Takeaways, Insights, and Keys to Success
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Park Howell
Storytelling is the one true
superpower we all possess.
Brand story strategist, Business of Story
@ParkHowell
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Michael BrunyChange Agent
@ambassadorbruny
Small talk is finding the intersection
between two people.
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Michael Stelzner
By next year, Snapchat will be a
top 3 social platform.
Founder, Social Media Examiner@Mike_Stelzner
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Brian FanzoChief Social Media Officer, MyChannel,
Millennial Speaker@iSocialFanz
Live video provides unique access, conversations,
and insights.
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Guy KawasakiAuthor, evangelist, Canva
@GuyKawasaki
Your avatar should depict you as likeable,
trustworthy and competent.
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Amy PorterfieldAuthor, podcaster,
social media strategist@AmyPorterfield
The energy of your business is directly tied to the strength
of your email list.
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Joe PulizziFounder,
Content Marketing Institute @JoePulizzi
Stop treating Content Marketing like it’s Advertising. Stop
talking about yourself.
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Amy SchmittauerSpeaker, Strategist
@SevvySexySocial
Watching a short video on the go is
more engaging then reading even if it's short and simple!
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Chris BroganAuthor, Business Advisor
@ChrisBrogan
Leaders are those who dare to take
some action.
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Robert Rose
The strategic value of content marketing is
the collection of thematically and
aligned assets.
Chief Strategy Officer, Content Marketing Institute
@Robert_Rose
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Shaan PuriCEO, Blab
@ShaanVP
By the time you hear about the
“next big thing” it’s already too late.
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Mari Smith
Facebook wants to be mobile television
in your pocket.
Facebook Marketing Expert, Speaker, Author
@MariSmith
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Ann HandleyHead of Content, MarketingProfs
@MarketingProfs
Help your customer feel smart, and a part
of something, and they'll join your tribe.
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Carlos GilHead of Social Media Marketing,
BMC Software@CarlosGil83
There’s no instant ROI in social media. Snapchat
is like any other channel: grow, engage, convert.
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Brian FanzoChief Social Media Officer, MyChannel,
Millennial Speaker@iSocialFanz
If you don’t relate to your audience,
they’ll never consume your story.
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Gary VaynerchukCEO, VaynerMedia, Host, Author
@GaryVee
Snapchat is becoming a daily
documentation of our lives.
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Kim GarstStrategist, Author, Speaker
@KimGarst
Livestreaming is building that
know/like/trust factor like never
before.
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Joel CommSpeaker, author
@joelcomm
Livestreaming is the REAL reality TV.
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Mari Smith
We’re still in the early days of
livestreaming. Brands that adopt
quickly will succeed.
Facebook Marketing Expert, Speaker, Author
@MariSmith
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Brian SolisPrincipal Digital Analyst, Altimeter
Author, Speaker@BrianSolis
Brands fall prey to “mediumism,”
prioritizing shiny objects over customer
needs and goals.
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Ian ClearyFounder, RazorSocial
@IanCleary
Automation is your friend, but it should
not replaceengagement.
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Bryan KramerCEO, PureMatter, Author, Speaker
@BryanKramer
Influence creates massive strides in
cutting through the clutter.
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#SMMW16@JimMacLeod
Lee OddenCEO, TopRank Marketing
Author, Speaker, Consultant@leeodden
If you want your marketing to be great,
ask an influencer to participate!
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#SMMW16@JimMacLeod
Mark SchaeferChieftain,
Schaefer Marketing Solutions@markwschaefer
Great content is no longer the finish
line, it’s now the starting line.
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#SMMW16@JimMacLeod
Takeaways, Insights, and Keys to Success
Read the full writtenrecap on LinkedIn.