6 Facts You Can Use In Your Tax Season Marketing
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6 Things Every Finance Content Marketer Should Know About Tax Season The studioD Strategy Lab Brings You:
Transcript of 6 Facts You Can Use In Your Tax Season Marketing
6 Things Every Finance Content Marketer Should Know About Tax Season
The studioD Strategy Lab Brings You:
Demographics: Who is interested in tax content?
1
They account for 38% of searches for tax software,
which means they’re most inclined to do
taxes online
of searches for tax topics come from Millennials
39%
38%
of searches for tax topics come
from GenXers
36%
are more interested in capital gains tax
(accounting for 43% of searches on this topic)
Boomers
Men and Women are equally interested in tax topics.
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Platform 2
of traffic for tax content comes from a computer browser, rather than the mobile web, which means users are doing more extensive research about tax topics rather than accessing information on the go.
90%
Seasonality 3
14x More likely to search for tax software in February
10x More likely to search for W2 forms in January
Users are more likely to be searching for tax content in Q1, with most topics peaking in February, in preparation for tax season in April.
7x More likely to search for tax returns in February
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Affinity Interests
4 5x More likely to be search for food and drink
3x More likely to search for home and garden
3.5x More likely to search for unemployment and careers
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Sample Content Titles
5 How to Check the Status of a Refund
What is the IRS Refund Schedule?
How to Find School Tax Identification Numbers
How to Know When to Issue a 1099-MISC
List of Things You Can Claim on Your Taxes
Top 10 Professional Tax Software
Do It Yourself Tax Software
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Top Content Formats
ü Infographics ü Decision Trees ü Checklists ü Quizzes ü Animated Video ü Articles and Blogs
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Infographic Decision Tree
Article
Animated Video Checklist
Quiz
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