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Marketing Your

Business

A web quest designed by

April Burroughs

Introduction Task ProcessGrading

Information

Other

Details

Resources

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Introduction

You are such an entrepreneur! Will you

succeed in your new business venture?It all depends on how well you canmarket your company. Will you become asuccess? Will you be awarded Americas

#1 Business Person? It all depends onYOU.

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Other Details

You must decide on a business name,type of business, target market of your

business, location, address, and anyproducts or services you will be

providing. Your business cannot haveanything to do with drugs, alcohol, or

any other inappropriate business. Mrs.Hotubbee must approve the businesstype and name before you proceed.

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TaskYour task is to create and market a

new business with your two otherteam members who are investing in

your company. Your goal is to createbusiness cards, flyers and a brochureto market your business to potential

customers. Then, you will present aPowerPoint to sellyour businessideas.

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Process1) Team members will choose individual jobs. The

three jobs are broken down into the jobs at thebottom. Decide who will perform each task. You

will evaluate your team members as to their jobperformance.

2) You will complete a PowerPoint to sell yourproduct to the class. See Presentation Details.

3) Click on each job to see job details.

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Communications

Director

Desktop

PublisherMarketing

Director

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Communication Director

This person will design business cards for the business. Thecards will be created using a template on Microsoft Publisher- 1sheet of 10 cards will be printed. (reminder: dont print untilyou have printed a preview sheet on regular paper in

black/white- the color ink and business card paper cannot bewasted) The cards must include a logo, business name, address,phone number and email address)

Click here to see

Grading Rubric

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ProcessNext

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Desktop Publisher

Desktop publisher: This person will create a 3-column brochure of the business which will

tell the public all about the business including:

location, type of business, hours of business,and products/services available. You may use

Microsoft Publisher or Word.

Click here to see

Grading Rubric

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ProcessNext

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Marketing Director

Marketing director- this person will createflyers (2) to be used for the business. Oneflyer will advertise the opening of the

business- give detail such as: address, typeof business, business name, clip art, andmake sure the flyer is readable. Anotherflyer will be an advertisement of a special

or sale.

Click here to see

Grading Rubric

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ProcessNext

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PresentationAfter all tasks have been completed, you will present yourbusiness to the rest of the class and they will decide whether

they would visit your place of business.

Oral/Visual

Presentation

3- Outstanding

2- Great Job

1- Could have done better

Customer potential

3- I would definitely visit this

business

2- I might try this business

1- I would not visit the business

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ProcessNext

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Brochure Rubric:

3 2 1

Includes:

Company name,

address, all contact

information, logo,

type of company,

products or services

offered. Prices orother additional

information may be

included. Very

professionally

created. Graphics

are included.

Information about

the company is

included. There are

three columns. Font

Contains required

information, but

quality is not

excellent. Graphics

may be distorted or

font is not readable

or appropriate.

One or more

required parts are

missing.

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D. PublisherNext

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Flyer Rubric:

3 2 1

Contains business

name/address

Has promotional

information

including prices or

products/services

offered

Includes graphics

Colorful and

interesting to the

readerReadable and

excellent use of font

Contains all

required

information

Is somewhat

readable

Good use of font

Graphics included

but may be distorted

or of bad quality

One or more

required parts are

missing.

Back to

M. DirectorNext

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Resourceshttp://office.microsoft.com/en-

us/publisher/HA010563141033.aspxhttp://www.mschien.com/howto/brochures.htm

http://advertising.about.com/cs/agencies/ht/Create_Flyer.htm

http://www.bcschools.net/staff/PowerPointHelp.htm#CreatingOpening

http://desktoppub.about.com/od/microsoft/bb/powerpointrules.htm

http://desktoppub.about.com/od/microsoft/bb/powerpointrules.htm

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HomeNext

http://office.microsoft.com/en-us/publisher/HA010563141033.aspxhttp://office.microsoft.com/en-us/publisher/HA010563141033.aspxhttp://www.mschien.com/howto/brochures.htmhttp://advertising.about.com/cs/agencies/ht/Create_Flyer.htmhttp://advertising.about.com/cs/agencies/ht/Create_Flyer.htmhttp://www.bcschools.net/staff/PowerPointHelp.htmhttp://www.bcschools.net/staff/PowerPointHelp.htmhttp://desktoppub.about.com/od/microsoft/bb/powerpointrules.htmhttp://desktoppub.about.com/od/microsoft/bb/powerpointrules.htmhttp://desktoppub.about.com/od/microsoft/bb/powerpointrules.htmhttp://desktoppub.about.com/od/microsoft/bb/powerpointrules.htmhttp://desktoppub.about.com/od/microsoft/bb/powerpointrules.htmhttp://desktoppub.about.com/od/microsoft/bb/powerpointrules.htmhttp://desktoppub.about.com/od/microsoft/bb/powerpointrules.htmhttp://desktoppub.about.com/od/microsoft/bb/powerpointrules.htmhttp://www.bcschools.net/staff/PowerPointHelp.htmhttp://www.bcschools.net/staff/PowerPointHelp.htmhttp://advertising.about.com/cs/agencies/ht/Create_Flyer.htmhttp://advertising.about.com/cs/agencies/ht/Create_Flyer.htmhttp://www.mschien.com/howto/brochures.htmhttp://office.microsoft.com/en-us/publisher/HA010563141033.aspxhttp://office.microsoft.com/en-us/publisher/HA010563141033.aspxhttp://office.microsoft.com/en-us/publisher/HA010563141033.aspx

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Conclusion

Congratulations, you have completedyour task of creating and marketing your

business to the public. Marketing oradvertising is an important part of havinga business. Desktop publishing plays a

large role in advertising and can becrucial as to whether your business is

successful.

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